Arvind Heda

CTO

Noida, Uttar Pradesh, India25 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led development of Adobe Marketing Cloud Data Platform.
Transformed Naukri.com architecture to microservices.
Built scalable Big Data and ML platforms.

Stackforce AI infers this person is a SaaS and MarTech expert with strong leadership in data-driven solutions.

Contact

arvind_heda1@yahoo.com LinkedIn

Skills

Core Skills

Technical LeadershipData EngineeringSystem ArchitectureBig DataProduct DevelopmentProduct Innovation

Other Skills

Agile Project ManagementApache KafkaApache SparkCloud ApplicationsCollaborative LeadershipData AnalysisData WarehousingDesign ThinkingDigital MarketingDistributed SystemsElasticsearchEnterprise SoftwareFull-Stack DevelopmentFuture of WorkIdea Incubation

About

Technology Leader with rich and diverse industry exposure spanning across enterprise services, SaaS platform, data platform, distributed & scalable web/mobile applications for enterprise and consumer space. Led ideation, design, Architecture, delivery & adaption cycles for many industry leading products such as - Adobe Enterprise Suite, Adobe Marketing Cloud - Data Platform, Adobe Analytics, e-comm decision engines & Naukri.com. Experienced to build and leverage data ecosystem and develop data/AI based solutions like fraud detection, content enrichment, conversational BOTs. - People leadership: Experience to build and lead large cross-geo engineering orgs with a culture of ownership, trust & agility to drive innovation and growth. - Data driven: passionate about data and related ecosystems and a believer in data democratization and its power to break organizational silos, drive cross functional collaboration and foster innovation. -Conceptualized and developed one of the first distributed, scalable and resilient Big Data platform & ML Platform which can blend transactional and behavioural data to enabled real-time decisions, BI Analytics, personalization, next-page targeting, marketing campaigns, scheduled jobs, ML model Training, Ad hoc analysis all on one single system. - Hold multiple patents around leveraging data to optimize user experiences.

Experience

Info edge india ltd

CTO - naukri.com

Aug 2017 – Present · 8 yrs 7 mos · Noida, Uttar Pradesh, India

Leading technology vertical for all recruitment solutions - Naukri.com - India and Gulf, Ambition Box, eLearning with a goal to:
Building a core recruitment platform that can integrate all offerings, and help position Naukri as a unified career & talent solution using rich content, insights, and experiences.
Driving new products and industry automation based on market trends/customer demand, product roadmap and tech evolution.
Transform application architecture from monolithic to microservices-based model to make it more resilient, scalable, and agile to cater to high growth and quick experimentation.
Create a shared platform for data/content & personalization, to enable a seamless experience for end-users, develop more data products & leverage ML for relevancy, growth and security.
Leverage the app ecosystem to build & maintain a leadership position for Mobile Apps.

Agile Project ManagementFull-Stack DevelopmentTechnical LeadershipData Engineering

Snapdeal

VP Engineering

Mar 2016 – Jul 2017 · 1 yr 4 mos · Gurugram, Haryana, India

Data Management Platform
Goal: To drive efficiency in the system by transforming into a data driven Org. - from components and services to people and processes.
Designed / Developed Real Time, Active Data Platform along with a highly scalable Compute Platform. This enabled us to collect and blend all behavioural / Transactional data in real time and power critical time bound dashboards with this enriched data. It also helped consolidating all Batch and ML jobs on a single scalable compute platform so that we can optimally use available resources and also use same data set in a consistent manner;

Data WarehousingMachine LearningData EngineeringBig Data

Adobe systems

Director Engineering

Nov 2005 – Mar 2016 · 10 yrs 4 mos · Noida, Uttar Pradesh, India

Delivered several Enterprise-scale Products / Services for Adobe Marketing Cloud;
Worked on various stages of Product development from idea to design, implementation & global rollouts.
Adobe Data Platform
Lead a cross geo initiative to build a unified Adobe Marketing Cloud Data Platform for enabling enterprises to effectively use the data collected from any channel/solution to understand customer behaviors and journeys and make informed decisions and get efficiencies in the process they engage with their customers. This was to collect data from all sources in an enterprise and blend it into a standard Industry Data Model and enable Generic Compute processes on them, such as cross channel attribution, Device Graph, Behavioral Analysis, etc. Same data can be transformed and used to train and build new predictive Models to further optimize the user journey. Integrated the platform with Adobe Target, Adobe Campaign, Omniture, Audience Manager & Data Workbench in Marketing Cloud to make it even more effective and precise.
Adobe Enterprise Suite / AEM Forms:
Transformed PDF Forms business to Adaptive & responsive HTML forms to remain relevant with the changing technology. Some of the key projects executed around Data capture solutions:
Lead the transition of PDF layout to HTML to enable forms on Tablets and browsers.
Workflow solution to create business workflows including data capture, signature, and print solutions.
Document generation – developed new products from concept to rollout. First WYSIWYG solution for PDF generation with custom content.
Migrated entire enterprise suite to cloud-based offering.
Integrated data capture with Analytics. Granted few patents around the same.