Mohit R.

Operations Associate

San Jose, California, United States10 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 12 years of experience in Web Analytics.
Expertise in Adobe Analytics and Google Analytics stacks.
Strong foundation in Machine Learning from Data Science master's.

Stackforce AI infers this person is a MarTech expert with a focus on web analytics and predictive modeling.

Contact

Skills

Core Skills

Web AnalyticsPredictive AnalyticsMarketing StrategyAnalyticsCustomer Data Platforms

Other Skills

A/B TestingAEPAWS SagemakerAdobe AnalyticsAdobe DTMAdobe Site CatalystAdobe TargetAgile MethodologiesCC++Core JavaDynamic Tag ManagerEnsightenGenAIGoogle Analytics

About

Actively researching/studying Marketing Mix Modeling!! With more than 12 years of experience in the IT industry, I have carved a niche for myself in the Web Analytics domain. My journey has been rich and varied, spanning across sectors such as Financial, Pharma, Hospitality, Food & Beverages, Automobile, Insurance, and Legal, among others. At the core of my expertise is a deep understanding of tools such as Adobe Analytics and Google Analytics stacks, complemented by proficiency in various tag managers and visualization utilities. Moreover, my experience with programming languages has enhanced my capability in implementing and troubleshooting web analytics solutions. Areas of Expertise: Web Analytics Tools: Adobe Analytics (Site Catalyst/Omniture, Launch), Google Analytics (Google Analytics, Google Tag Manager, Firebase Analytics, Google Big Query). Tag Management Systems: Tealium, Ensighten. Customer Data Platforms (CDP): Tealium Audience Stream, Adobe Experience Platform. Big Data Technologies: HDFS, Scala, Pig, Spark, Hive. Visualization Tools: Tableau, Qlikview, Google Data Studio. Programming Languages: Python, R, JavaScript, jQuery. Debugging Utilities: Fiddler, Charles Proxy, Inspect Device, Omnibug. Furthermore, my master's course in Data Science provided me with a strong foundation in Machine Learning algorithms, complemented by hands-on experience with Big Data Technologies.

Experience

Cognizant

Manager

Feb 2023 – Present · 3 yrs 1 mo · San Jose, California, United States · Remote

1. Led Adobe Analytics and AEP Real-Time CDP (RTCDP) initiatives, utilizing SQL, Tableau, and AEP to deliver predictive analytics and actionable insights, enhancing decision-making across business units.
2. Built and operationalized A/B testing and predictive workflows with Amazon S3, AWS Sagemaker, and Adobe Target, applying machine learning models to optimize user engagement.
3. Enabled real-time predictive modeling in Adobe Target for personalized user experiences, improving satisfaction and conversion.
4. Mentored a data science team in machine learning, analytics, and experimentation, fostering a high-impact, solution-driven approach to analytics challenges.
5. Collaborated with cross-functional leaders to define AEP use cases, aligning data strategies with core objectives for enhanced predictive accuracy.
6. Centralized data from multiple sites into a unified operational dashboard using SQL, Power BI, and Tableau, identifying efficiency opportunities and improving customer satisfaction.
7. Directed Adobe Target campaigns using insights from Customer Journey Analytics and SQL, refining segmentation and optimizing user journeys to boost campaign efficacy.
8. Enhanced AEP RTCDP with predictive models to improve targeting precision and user conversion rates.
9. Leveraged logistic and polynomial regression models to predict conversion likelihood and assess nonlinear user trends, strengthening retention strategies.
10. Conducted in-depth personalization impact analysis by integrating data from Adobe Target, AEP RTCDP, and SQL, guiding resource allocation for higher marketing ROI.
11. Established SQL-based risk tracking with anomaly detection to monitor KPIs proactively, ensuring effective performance management.
12. Led data governance efforts for data quality, using classification and clustering analysis via Tableau, SQL, and CJA for continuous improvement.

Adobe AnalyticsAEPSQLTableauAWS SagemakerAdobe Target+3

Deloitte

Senior Consultant

Sep 2021 – Feb 2023 · 1 yr 5 mos · Chicago, Illinois, United States

1. Conducted A/B testing on a GenAI-driven collaborator recommender for YouTube, validating models like TFIDF, BERT, and Word2Vec to optimize creator pairings and enhance engagement.
2. Integrated A/B test outcomes into Adobe Analytics Workspace reports, showcasing insights on personalization effectiveness.
3. Utilized SQL, Python, Tableau for advanced data manipulation and visualization of A/B test results.
4. Achieved Adobe Analytics Business Practitioner Certification, reflecting expertise in strategic marketing analytics.
Over 3 years in marketing strategy, focusing on omnichannel marketing, attribution modeling, and ROI analysis.
5. Helped pharmaceutical insurance client in Ideating the omnichannel personalization architecture
6. Evaluated various personalization delivery tools and did feasibility study of their features for its involvement in the architecture
7. Ad-hoc request to pull Adobe Analytics Report via Workspace
8. Got Adobe Analytics Business Practitioner Certified
9. Got Adobe Real Time CDP Professional Certified

A/B TestingGenAIAdobe AnalyticsSQLPythonTableau+2

Indegene

2 roles

Digital Solution Architect

May 2021 – Aug 2021 · 3 mos · Chicago, Illinois, United States

Digital Solution Architect

May 2020 – May 2021 · 1 yr · Chicago, Illinois, United States

1. Liaison with client stakeholders for understanding their process in detail
2. Customer Data Platform (CDP): Create Audiences in Tealium Audience Stream and relay the data into various third party vendor e.g. Mailchimp, SFMC, Adobe T&T to retarget and personalize user experience
3. Used both Adobe Analytics & Google Analytics tool stack
4. Gather business requirements and align Key Performance Indicators for digital campaigns
5. Facilitate offshore team in execution of projects by providing technical documents
6. Design operating model for collating data from various vendor partners and set up a data and analytics hub for building customize dashboards and advanced analytics
7. Design web analytics measurement framework and implement it across all the client’s websites
8. Use python libraries to do data analysis
9. Analyzing data and generate insights based on the requirement; assist the preparation of Monthly and Quarterly readouts which includes data of 8 different channels
10. Create Tableau & Google Data Studio Multi Channel dashboards with data coming from 8 different channels such as Rep Interaction, Social, Email, Display, Paid Search, AIM, Google Analytics , Speaker & combination of all the channels named Executive Summary

Tealium Audience StreamAdobe AnalyticsGoogle AnalyticsPythonTableauCustomer Data Platforms

Cognizant

Team Manager

Apr 2019 – Aug 2019 · 4 mos · Hyderabad Area, India

1. Handling various Adhoc requests to setup third party pixels for a US based Insurance client
2. Setting up analytics tracking using Ensighten & Adobe Analytics tool for various custom features on the website
3. Tracking of various custom features on native mobile apps using Ensighten mobile

EnsightenAdobe AnalyticsWeb Analytics

Webspace india

Web Analytics Manager

Dec 2018 – Apr 2019 · 4 mos · New Delhi Area, India

1. Managing three analytics account for a Legal Service of North Americas region
2. Setting up Google Data Studio reports using Google Analytics/ Google Adwords/
Google Sheets/ Call Rail/ Unbounce/ Salseforce as data source
3. Creating automated excel/google sheet based dashboards using extensive use of GA
plugins
4. Managing a team of two and delegating task as per requirement
5. Third party integration of data into Google Analytics/ Google Adwords from tools like
Call Rail, Salseforce & Unbounce
6. Conducting analytics training sessions
7. Integrating offline data in Google Analytics
8. Setting up Form Abandonment tracking, Video tracking in Google Analytics

Google Data StudioGoogle AnalyticsWeb Analytics

Publicis sapient

Associate

May 2017 – Dec 2018 · 1 yr 7 mos · Gurgaon, Haryana, India

1. Managing GA/GTM setup for an Automobile Services of entire EU region
2. Worked on adobe analytics solution architecture for a European Automobile org
3. Configured 3rd party pixels i.e. Sophus, Facebook, Psyma etc. using GTM
4. Created Tableau based dashboard as per client requirement
5. Used Google Big Query, Google Analytics & Excel as data source for Tableau so far
6. Worked on writing Custom SQL Based queries in Google Big Query

Google AnalyticsTableauWeb Analytics

Wns global services

Senior Associate

Sep 2016 – May 2017 · 8 mos · Gurgaon, India

1. Creating excel based dashboard for Pharmaceutical Service client using Report Builder
2. Understanding objectives, KPI's, goals for stakeholders requirements
3. Analysing data and making quality check of data
4. Configuring monthly report by use of advanced reporting tools i.e. Report Builder
5. Organise Observe Point Audits for different LOC's
6. Identify data layer mismatch issues using Observe Point and get them rectified by content team
7. Work on variety of adhoc requests and provide client with required data

Report BuilderWeb Analytics

Eclerx

Senior Analyst

Dec 2015 – Sep 2016 · 9 mos · Airoli, Navi Mumbai

1. Implementation of Web Analytics for a Financial Service client using Ensighten TMS
2. Understanding Objectives, KPI’s, Goals for the stakeholder requirements
3. Preparing Questionnaires, BRD’s to Start-up implementation of Adobe Site Catalyst
4. Getting proper knowledge of the business solutions and marketing strategies
5. Preparation of Tag Mapping document for developers to get the information about Variable Mapping
6. Preparing Data Layer Tech Spec for Tagging the variable according to KPI’s and Required Insights
7. Configure various third party pixels i.e. Doubleclick, Facebook, Affiliates etc into site via Ensighten

EnsightenAdobe Site CatalystWeb Analytics

Hcl technologies

Software Engineer

Jun 2014 – Dec 2015 · 1 yr 6 mos · Noida Area, India

1. Implementation of Web Analytics for a Financial Service client using Adobe’s DTM TMS
2. Involved in all phases of Web analytics lifecycle right from gathering business requirements to implementation, testing, reporting, insights, and strategy
3. Implement analytics on Mobile App(Hybrid App) via DTM
4. Understanding the Key business requirements and Identify the Key Performance Indicators that drives value to the customers
5. Experience in analyzing website health to identify problem areas of the website and suggesting measures to improve site performance
6. Highly efficient in Functional testing, integration testing, regression testing. Involved in creation of test cases and testing plans
7. Management of Site Catalyst related admin activities for the client - like user management, report suites creation, segments management, SAINT Classification etc
8. Configure various third party pixels into site i.e. DoubleClick, Affiliates, Mediaplex, Facebook, Sift Science etc

Adobe DTMWeb Analytics