May 2024 – May 2025 · 1 yr · Hyderabad, Telangana, India · On-site

• Spearheaded The Consumer Show initiative at ISB, exploring consumer behavior and brand dynamics through real-life explorations.
• Led discussions on product choices and brand impact, connecting marketing theories to everyday decisions.
• Blended academic rigor with practical insights to bring a fresh perspective to marketing at ISB.

Aug 2021 – Present · 4 yrs 7 mos · Dharavi-Mumbai, Maharashtra, India

• Founding Partner | Strategy, Growth & Brand
• Thrived on creating momentum built on trust, creativity, and cultural relevance. As part of the founding team at The Bored Monkey Troop, I worked at the intersection of brand, business, and human communication—connecting creative dots to build meaningful consumer connections in the digital-first world.
• Focused on understanding digital consumer behavior, shaping brand narratives, and translating creativity into scalable business outcomes.
• Key Responsibilities & Leadership Areas
• Business Strategy & Development
• Built and executed growth strategies aligned with brand vision and market opportunities
• Planned revenue models, partnerships, and long-term expansion initiatives
• Team Building & Culture
• Established organizational structures, hiring frameworks, and operational workflows
• Built and sustained a high-performing, creativity-led culture
• Influencer Marketing & Campaign Strategy
• Designed campaign frameworks, creator strategies, and brand collaborations
• Brand, Social & Public Relations
• Established a strong social media presence across platforms
• Managed brand communication, PR narratives, and external perception
• Operations & Hiring
• Designed hiring processes, onboarding systems, and operational foundations
• Initiatives & Achievements
• 🚀 Drove 10× revenue growth through strategic brand partnerships and scalable campaigns
• 👥 Built and sustained a 20+ member team, enabling long-term growth and skill development
• 🤝 Collaborated with 100+ brands, launching high-impact digital and influencer-led campaigns

Jan 2021 – May 2022 · 1 yr 4 mos · Mumbai, Maharashtra, India

• Working with Bank of America made me learn & explore new process of finance.
• Deep understanding of team management & team coordination while working from home.
• Professional exposure towards world class services & management.
• Worked on the financial processes.
• To review the details of loans and rectify the changes of loans accordingly.
• To analyse the data of loan numbers
• Did the steps of improvement of process.
• Explored the service of loan processing & management.
• To prioritise the loans and accordingly update pipeline.
• Maintaining & documenting the hourly works on loans.
• Reaching out the respective loan processing officers to speed up the loan approval flow

Aug 2018 – Nov 2023 · 5 yrs 3 mos · Dharavi · On-site

• Creative Director for Dogz Music, a rap crew rooted in culture, identity, and raw storytelling.
• I worked closely with the artists to shape their visual language, personal brands, and digital presence, ensuring the music translated into a strong, recognizable identity beyond sound. My role focused on turning individual artists into cohesive yet distinct personal brands—built for the digital-first audience.
• From concept to execution, I led the creation of music visuals, short-form content, and brand narratives that amplified reach, strengthened fan connection, and gave the crew a consistent visual voice.
• What I Did
• Directed and produced music videos and visual content
• Built personal branding for individual artists within the crew
• Developed the overall creative and visual identity of Dogz Music
• Ensured consistency across visuals, storytelling, and digital platforms
• Impact
• Established a strong visual identity for the crew
• Helped artists build distinct personal brands alongside a unified group presence
• Strengthened audience connection through culture-led, authentic storytelling