Dec 2017 – Aug 2023 · 5 yrs 8 mos · Delhi, Delhi, India

• Spearheading business development, marketing and sales function Industrial Protective Coatings Business at a PAN India capacity position covering all segments namely Power Plants, Refineries, Fertilisers, Steel manufacturing units, EPC Companies, Heavy Steel Fabrication Units, PEB Industries, OEM's manufacturing Boilers, Heat Exchangers, ESP's, Water / Waste Water Treatment Plants, Bulk Material Handling Equipments etc.
• Develop and execute strategy to ensure growth and achievement of key accounts (regional/national) and revenue objectives
• Work closely with the V.P. Industrial Business, assisting in the development of business strategies & conduct market intelligence - competitor activities, pricing and market trends
• Managing an AOP of INR 24 Cr. With a team of 4 regional sales managers. Business attainment from Thermal, Nuclear & Hydel power plants across India and neighbouring countries like Bangladesh, Bhutan and Nepal.
• Defining how Target Market clients will be acquired and booked – and to achieve the plan for power segment business by building and managing teams
• Business Development: Conducts business review with customers, collects data from customer and analyze it and share it internally with the team for necessary actions
• NPD Listing: Deliver profit story to ensure new products/initiatives of the company are packaged and aligned to the customer plans
• Organizing and running project and budget review meetings
• Working with forecasting, planning and reporting tools for reports on a daily/ weekly/ monthly/ ad-hoc basis

Jan 2016 – Dec 2017 · 1 yr 11 mos · Delhi Area, India

• Worked as a P & L head - PAN India for a new innovative cladding technology product - Compressed Porcelain Large Format Tiles of a well known Italian Brand Laminam s.P.A. Italy.
• Product used for facade cladding, flooring, internal wall cladding, Table tops, furniture skins, kitchen countertops, Soffits, Staircase well, staircases etc.
• Analyze and support financial impacts of management decisions providing constructive feedback
• As a key stakeholder, manage, motivate, and develop the Sales and Marketing team for the BU by setting clear objectives, effective coaching, evaluation and feedback on performance
• Oversee development of business cases for new business opportunities for the BU
• Develop and maintain excellent relationships with key customers / architects / interior designers / modular kitchen / furniture manufacturers
• Lead development of financial plans, forecasts and manage budgets for the Business Unit. Manage performance and development of the team members
• Product Pricing Straetgy
• Prepare and give business reviews to senior management team regarding progress and new avenues to increasing sales and market share

Aug 2012 – Dec 2015 · 3 yrs 4 mos · Kolkata Area, India

• Worked as a P & L Head for the HPL Product line division and managed a team of 15 managers in sales, marketing and technical support based at different locations across country.
• Oversee development of business cases for new business opportunities for the BU
• As a key stakeholder, managed, motivated & developed the Sales and Marketing team for the BU by setting clear objectives, effective coaching, evaluation and feedback on performance
• Developed budgets, product forecasts and annual product plans
• Monitored external influences, market changes and competitors
• Design program manuals, applications and underwriting guidelines
• Key pricing strategy for product range and coverage changes and innovations; advise on discount policy and /or company's policy and profit related issues as well as any ideas in relation to increasing the competitiveness of the company
• Accomplished the annual marketing planning process and the approval procedure with senior management on Business Unit and Business Area level
• Leveraged CPIL architect & interior designer relations to establish strong relationships with builders community, HNI's and commercial property owners
• Budget and cost control, measurement of return on marketing investment line with governance
• Manage and initiate Digital Marketing including social media, paid digital media, content marketing
• Assisted Sales Training manager on training related topics relative to improving Marketing Consultants performance on project markets
• Assisted and guided regional sales managers to prepare project quotations by studying plans, and related documents, consulting with engineers, architects and other professional and technical personnel
• Worked with all key architects across India namely Edifice Consultants Mumbai, ma Architects Jaipur, Agarwal & Agarwal Kolkata, Ar. Sanjay Puri, Ar. Kalhan Mattoo, Anagram Architects Delhi, Design Atelier Delhi & many other reputed architects

Apr 2009 – Jul 2012 · 3 yrs 3 mos · Gurgaon, India

• Managed sales & business Development for liquid coatings business in entire Northern Region, namely Haryana, Rajasthan, Delhi, U.P., Himachal Pradesh, Uttrakhand & Jammu – Kashmir.
• Sales of corrosion protection coatings, waterproofing, PU & Epoxy floor Coatings, MRO solutions for Indian Defense (Army, Airforce & Navy); dealt with major EPC Contractors and created business opportunities from Thermal Power, Hydel-Power, Refinery, Oil & Gas, Fertilisers, Sugar, Paper, Automotive and Infrastructure industry projects
• Liasoning with Project management consultants for specification inducement & approvals for projects (new as well as maintenance)
• New Channel Development & Channel Management, for municipal water business as well as liquid coatings business

Dec 2006 – Mar 2009 · 2 yrs 3 mos · Noida Area, India

• ATL & BTL Marketing, Corporate Communication, Market Research & Analysis, Competition Analysis (both Rotary as well P.D. Pump manufacturers), New Product Development, Pre-Sales & Business Development, Product Promotion and Branding, Marketing Budgets, Technical Training to Sales & Marketing team on product application & installation, Expos & Seminars participation management, Product Technical Manuals, Product Certification - CE & ATEX approvals & Product Registration in EIL, D.R.D.O., Naval Shipyard, Trademarks & Patents management for P.D. & Rotary pump product range, Website Content Management

Feb 2003 – Dec 2006 · 3 yrs 10 mos · Noida Area, India

• Pre Sales to Post Sales customer Management for 70 key & strategic accounts namely Maruti Suzuki India, Hero Honda, Bajaj Auto, Honda Motorcycle & Scooters India, Hyundai Motors, Tata Motors, Lakshmi Machine Works, BFW, TAL, Manugraph, ASB International, LG Electronics, TVS Hosur, Toyota Kirloskar Motors and others
• Submission of Quotations against enquiries, Order Processing in ERP, Sales Forecasting for Key Accounts; Co-ordination with Production and Dispatch Planning; Internal Follow ups for execution of Pending Orders, Sharing of delivery schedules confirmations to clients on regular basis; Follow ups for Outstanding Receivable (Receivable Management); CRM data Management in ERP
• Co-ordination for technical support activities (Back End) of all key and strategic customer accounts including repairs and service of pneumatic and hydraulic control system components

Jun 2001 – Feb 2003 · 1 yr 8 mos · Faridabad Area, India

• Managed incoming, WIP & Pre-Dispatch Inspection of all Pre-machined and machined components of automobile A.C., supplied to parent concern, Sanden Vikas (I) Limited;Managed ISO & QS audit documentation