Anupriya Gautam

Program Manager

Hyderabad, Telangana, India10 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Over 8 years of experience in Product Management.
Expertise in Customer Experience and Digital Marketing.
Proven track record in optimizing eCommerce processes.

Stackforce AI infers this person is a Product Manager with expertise in eCommerce and B2B customer experience.

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Skills

Core Skills

Product ManagementCustomer ExperienceBusiness Consulting

Other Skills

Agile Project ManagementBusiness AnalysisBusiness StrategyBusiness-to-Business (B2B)CC++ConsultingCore JavaCustomer Relationship Management (CRM)Customer SatisfactionCustomer ServiceCustomer Service ManagementCustomer SupportData StructuresDigital Marketing

About

1. Product Manager/Management Consultant with more than 8 years of industry experience primarily in Retail and CPG, eCommerce Projects as Product Owner, and Consultant for campaign management, customer experience for development and execution of end-to-end projects deliveries. Her expertise lies in Customer Experience, Digital Marketing, Product Management. 2. Requirement gathering and documentation (Functional Requirement Document/Functional Specification Document, Business Requirement Document, user interfaces) through client interaction and managing sign-off with the business for the project. Identifying Defects and logging them in defect management tool, JIRA 3. Working experience in handling high-priority business-critical issues and change requests, in aggressive response and resolution norms in an agile framework. 4. Flexible team player with the ability to adapt to an evolving product development

Experience

Amazon

Manager Program Management

Apr 2024 – Present · 1 yr 11 mos · Hyderabad, Telangana, India

Publicis sapient

Product Manager

Feb 2022 – Apr 2024 · 2 yrs 2 mos · India

B2C customize website shopping cart and Checkout experience for US-based Sporting Goods Retail Company
Drive the strategic initiative to improve the shopping cart and checkout process for guests and
registered users, ex: different payment integrations, promotions, cart & checkout optimization, etc
Performed competitive analysis and analyzed data to make recommendations to gauge usability and
cart effectiveness resulting in potential improvement in cart conversion by 4% for the omnichannel
eCom website.
Partnered with Digital IT on technical aspects, with a sharp focus on shopping experience/conversion.

Marketing StrategyUser StoriesBusiness StrategyProduct ManagementScrumUser Experience (UX)+10

Infosys consulting

Consultant - Business Consulting

Aug 2021 – Feb 2022 · 6 mos · Bengaluru Area, India

Responsible for business consulting functions to drive product development task, understand the as-is process and design detail level to-be process with all stakeholders improve efficiencies in people, processes and technology
Experience in requirement gathering and documentation through client interaction and managing sign-off with the business for the project.
Trained and working experience in Agile Scrum in Practices using ALM JIRA tool.
Experience in requirement gathering and documentation through client interaction and managing sign-off with the business for the project.
Experience in working with multiple vendors and geographically distributed teams

Marketing StrategyBusiness StrategyBusiness-to-Business (B2B)ConsultingCustomer ExperienceCustomer Relationship Management (CRM)+10

Adidas

Senior Associate Consultant

May 2019 – Jun 2021 · 2 yrs 1 mo · Erlangen Area, Germany · On-site

Infosys - working with adidas
(Project 3):
Working as Product Specialist for Salesforce Service Cloud-based tool to provide omnichannel customer service experience to B2B customers by establishing cross collaboration with etailing website for returns, claims, cancellation process.
Enable customer service telephonic integration using AMAZON CONNECT.
Creating user stories for product development and providing business signoff on stories.
(Project 2):
Worked as a Product Specialist for strategizing and managing B2B Email marketing campaigns using Salesforce Marketing Cloud for customizing customer journey and identify potential opportunities to increase brand engagement with a focus on Marketing Automation.
Managed end to end execution of projects spanning across Marketing Automation, Email Marketing, and Salesforce Database Management/Reporting (SFMC)
(Project 1):
Worked for strategizing and rollout of the Net Promoter System for B2B customers for a leading sports brand located in Germany.