Apr 2021 – Nov 2022 · 1 yr 7 mos · Auckland, New Zealand

Mar 2020 – Apr 2021 · 1 yr 1 mo · Auckland, New Zealand

Jan 2021 – Feb 2021 · 1 mo · Auckland, New Zealand

• Developed new product launch marketing plan
• Designed product launch plan for the parent company Rewrote and envisioned case studies with marketing prospect Worked on Website content
• Market research for product extension

Jan 2018 – Jan 2020 · 2 yrs · Faridabad

• Identified, negotiated and coordinated with vendors and freelancers
• Strategised & conceptualised marketing communication activities for clients
• Advised team and clients on advertising strategies and campaigns to create consumer awareness & effectively promote the point of difference of the offers
• Internal support, knowledge sharing and mentoring
• Managed social media marketing, digital marketing, public relations for clients
• A core member of the business development and client servicing team

May 2017 – Oct 2017 · 5 mos · Gurgaon, India

• Planned, tracked and analysed marketing budget
• Briefed and managed the creative agency for all branding activities
• Generated leads and increased walk-ins through multiple on-ground activities and collaboration with other brands
• Achieved hospital's 60% sales by increasing walk-ins
• Managed and built the brand via designing tertiary sales campaigns along with the doctor's reputation management & in-hospital marketing collaterals

Dec 2013 – Jul 2016 · 2 yrs 7 mos · Gurgaon, India

• Responsible for trade and product marketing
• Key member in desgining the strategic marketing for the brand, also tracked the brand health
• Designed and executed product go-to-market strategy for trade and e-commerce
• Determined product pricing by utilizing market research data
• Key member in managing the product- launch, lifecycle, inventory and forecasting
• Coordinated with regional sales managers and area sales managers for business growth
• Product Training to regional and area sales managers and was a SPOC for all product related queries
• Effectively executed trade marketing, digital marketing and PR to increase brand visibility and consumer mind share this was visible 120%+ achievement of sales target
• Using a healthy mix of trade promotions, tertiary promotions during selling seasons complemented by effective and consistent in-shop branding and brand fixtures in over 700 outlets helped our partners exceed their targets
• Responsible for setting up the 1st Sennheiser store in India, designed and executed 15 shop-in-shops across India
• Designed and supplied catalogues and others marketing collateral to assist dealers and distributors in their sales
• Created an effective voice for Sennheiser with the media through successful product launch events, tactical PR, effective spokesperson profiling
• Regular market visits and interaction with distributors and dealer and organized local activities which increased sales
• Increased unaided brand awareness from 4% to 12%
• Tracked competiton and brand health through market visits
• Managed the PR & Social Media agency to ensure timely and effective execution of the plan
• Organized over 50 corporate road shows and college events pan India to increase brand awareness, dealer trust and sales
• Arranged and managed Dealer and Distributor International meets
• Budget planning and reporting

Sep 2010 – Dec 2013 · 3 yrs 3 mos · New Delhi Area, India

• Key member in managing budget planning, media planning and allocation
• Designed Bose store promotion calendar to promote products which increase sales and achieved over 100% target
• Involved in managing promotional calendar and synchronising with the partner promotional calendar
• Managed product launches and their placement across channels
• Quality check on all Bose merchandise and fixtures
• Promotional collaterals designed with internal creative team
• Design offers for customers during festival season
• Maintain visual merchandising of the store as per global standards
• Executed product launch for retail staff for better understanding of the product before launch for customers
• Bose merchandise fabricated and installed in more than 50 LFRs
• Involved in the process of negotiating space and getting installation completed on time.
• Got Bose Kiosk promoted in LFRs thorough collaterals
• Regular visit to LFRs for quality check and maintenance
• Designed promotion calendar for trade to increase sales
• Execution of media plan across media and channels to ensure maximum eyeballs and the desired uplift in sales to enable team to achieve the stretched target during festival
• Used a 360 degree approach to media planning and execution effectively using public relations, traditional media, digital media and mobile to get a significant share of voice market resulting in increased sales.
• Key member in designing yearly public relation and media strategy.
• Gained expertise in product PR, spokesperson profiling, & corporate PR, managing media relations
• Increased mind share from 5 % to 15%
• Managed trade shows and road shows for consumer and professional products

May 2010 – Aug 2010 · 3 mos · New Delhi Area, India

• Client Servicing
• Advertising campaign development
• Formulation of marketing strategies for client

Jul 2008 – Apr 2010 · 1 yr 9 mos · New Delhi Area, India

• Design and execute Monthly PR activity plan
• Build Media relation
• Seek Spokesperson profiling opportunity
• Manage and get Media for press conferences

Apr 2007 – Sep 2007 · 5 mos

• Handling Sales & Customer Queries
• Working in Different Support Functions
• Working as an Acting Department Manager