May 2018 – Aug 2020 · 2 yrs 3 mos · Gurugram, Haryana, India

• I had the privilege of contributing to one of the world's tech giants, Alibaba/UCnews, where I managed a high-performing team and crafted engaging content strategies that resonated with millions of users.
• # Led a team on a new personalised share-able content product 'Meemo'. Worked and researched individually initially to set it up from the beginning.
• # Was primarily responsible for all the national and political genre news publishing and notification sending, which directly affected in increasing DAU and MAU.
• # Hosted live YouTube shows occasionally on sports in an interview format. https://rb.gy/6bpy1
• # Trained and lead a small team of 5 new members throughout the tenure.
• # Drafted plans to improve content operations and suggested changes in strategies for better content performance.
• # Created and executed content strategy for every single special day across categories in collaboration with Business Development, Public Relations and Design team.
• # Analyzed trend data to forecast operational needs and plan next course of action.
• Ideated and developed fashion-lifestyle categories to cater to new-age app users.
• # Assembled reports and presentations to share insights and recommendations with stakeholders.

Apr 2017 – May 2018 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• At Inshorts, I was responsible for crafting concise yet compelling news stories and played a pivotal role in content planning and content management, helping the company establish itself as a leading news aggregator.
• # Managed core editorial team and trained all junior writers, and proofreaders on compelling breaking news stories, style guidelines and organisation procedures.
• # Analysed content performance by monitoring DAU/MAU, CTR, time spent, and article count regularly to plan and execute new content strategies to increase user engagement.
• # Was mainly responsible for writing all critical stories under 60 words across all beats/genres from various factual angles. Selected relevant images to accompany content for maximum impact.
• # Introduced a special this day in history sub category known as 'on this day', which significantly improved DAU and MAU.
• # Suggested various content strategies like question format headline notification and ran A-B testing which backed my user behaviour knowledge. The question format headline became a norm.

Apr 2016 – Apr 2017 · 1 yr · Noida, Uttar Pradesh, India

• # Looked out for breaking news and other exciting updates to send out as notifications, which directly impact Daily Active Users and the long-term growth of the app.
• # Created all critical stories under 60 words from various factual angles and analysed app performance data for better readership.
• # Reviewed shorts for grammar, spelling, punctuation, accuracy, and compliance with quality standards.
• # Helped in creating and executing content strategies.
• # Managed a team of writers and proofreaders for efficient publishing in national and political beat/genre.

Nov 2014 – Apr 2016 · 1 yr 5 mos · Noida, Uttar Pradesh, India

• # Was responsible for end-to-end content creation and publishing. Looked for news stories, and wrote 60-word shorts with relevant image selection.
• # Kept an eye out for breaking news stories and sent them out timely as notifications.
• # Determined readiness of written pieces, made changes and approved final versions for publication.
• # Checked reference sources to verify dates, facts and statistics.

Apr 2014 – Oct 2014 · 6 mos · Noida Area, India

• Buyproperty Media was where I honed my skills in content writer, ensuring that our content was always data-driven and met the highest standards of quality. Contributed to the annual e-magazine as a key editor.
• # Worked as part of Buy Property's first-ever media team and curated content across mediums to establish its digital presence.
• # Wrote real estate-related news articles and published them on the website.
• # Collaborated with graphic design team to create monthly e-magazine.
• # Edited the e-magazine content and wrote an interior related article for it in every issue, which was the most read of all. Worked as Copy Editor and Creative Advisor (page 3) https://rb.gy/c430y
• # Worked in the production team for making real estate videos on new or upcoming properties in the area.

Mar 2014 – Apr 2014 · 1 mo · Noida Area, India

• My journey began at ABP News, where I cut my teeth as a journalist and learned the ropes of the industry, setting the foundation for my future success.
• # Worked for the channel's special half-hour evening show titled '24 Ghante 24 Reporter'.
• # Scripted news in a short, crisp, informative yet engaging format to be sent to respective reporters for them to go to the scene and record for the final video.
• # Found appropriate visuals from the video library, directed editors to cut to match the script and guided them on where to put which short text or slug.
• # Was incharge of putting story line-up in order for the rundown to be played during the show.
• # I also recorded Voice Overs for various news stories.

Dec 2011 – Jan 2012 · 1 mo · Sudarshan News

• # Collaborated with editors and other staff members to refine story angles and content.
• # Participated in editorial meetings to discuss story ideas and content.
• # Fact-checked breaking news headlines by performing background research.