Apratim Maity

Content Writer

Mumbai, Maharashtra, India17 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proficient in creating compelling marketing content.
Strong background in digital marketing strategies.
Experienced in coordinating cross-functional teams.

Stackforce AI infers this person is a Content Marketing Specialist with expertise in Digital Media and Advertising.

Contact

maity.apratim@gmail.com LinkedIn

Skills

Core Skills

Content DevelopmentDigital MarketingResearchAdvertising Sales

Other Skills

AdvertisingClient CoordinationContent ManagementContent StrategyCopy EditingCustomer ServiceDigital MediaEditorialFeature ArticlesJournalismMagazinesMedia PlanningNew MediaNews WritingNewspaper

About

Learning is a never-ending process! Everyday we learn something new. The amount of fun and satisfaction I derive from even the smallest of learning, works as a catalyst to see something new the next day. The indomitable passion for reading and writing fuels the fire in me to see more, know more, learn more. It ultimately improvises my writing day by day. In this era of smartphones and online shopping, both Print & Electronic media are fighting tooth & nail to prove their importance and leadership among the netizens. Till today, most of the morning tea cups are accompanied by physical newspapers and not the e-papers. However, the technicalities in e-media definitely gives you an edge over conventionality. The writers and editors play a major role over here. The more attractive and interesting the text is, the more number of eye-balls pounce on it! And yes, the critics - the best segment who can really make you feel that you are privileged! They will dissect your creation but they won't ignore it. After all, they are the people who can bring variety to your pen. I welcome my critics!

Experience

Arcon

Senior Associate - Content Writing

Feb 2018 – Present · 8 yrs 1 mo · Mumbai, Maharashtra, India

Work with the marketing team and compose compelling content for marketing brochures, Blogs, research articles, EDMs, social media campaigns, newsletters, case studies, website banners etc.

Content DevelopmentDigital MarketingContent Strategy

Microworld technologies inc

Senior Content Writer - Marketing

May 2015 – Feb 2018 · 2 yrs 9 mos · Mumbai Area, India

Create and update compelling content for all marketing materials like Print materials, Brochures, Product Information, Fact files, Banners, Leaflets, EDMs, Presentations, articles, digital communications, newsletters etc.
Aptly work and collaborate with the Marketing team members to localize all marketing content and develop marketing campaigns and strategies.
Edit and Proofread old marketing content for clarity, grammar, accuracy and convert into a finely crafted piece of document.
Conduct research and write articles on incidents and remedies related to Information Security and Online Crimes.
Compose Case Studies on product implementations at various clients’ places.
Co-ordinate with the SEO specialists to monitor the website traffic - page views, visitors, keywords and landing pages.
Participate with the social media team to enrich our brand presence in Social media platforms, blogs and discussion forums (Twitter, Facebook, Youtube, Linkedin etc.)
Take responsibility to maintain and update all the social media platforms (as and when required) to promote our brands.
Co-ordination with multiple teams of different International regions to update events, ATL & BTL activities of our company and incorporate them in our newsletters regularly.
Do research on betterment of newsletters’ reach and open rate among the receivers/ partners/ customers.

Content DevelopmentDigital MarketingSEOResearch

Forysta ventures limited

Content & Operations Lead

Jun 2010 – Apr 2015 · 4 yrs 10 mos · Mumbai Metropolitan Region

Composed & edited the web content of www.salenoffers.com
Created attractive Newsletters via www.constantcontact.com for www.salenoffers.com
Did research and wrote Blogs for www.salenoffers.com and www.inloyal.com with recent and relevant topics
Searched for more irressistible offers from other websites & uploaded them in salenoffers.com in our own language without changing the original meaning
Regularly updated Online Coupons (basically Mobile Coupons)
Constantly monitored the number of coupon downloads
Kept a track of the downloaded reports
Checked the technical functionality of mobile coupon technology and co-ordinated with the IT support team as and when required
Handled customer queries (occasionally) and guided them with the required information
Checked updates on inloyal backend (both operations and customer usability)
Constantly kept a track of inloyal Offers and Inventory
Constantly checked the Reward and Redemption status of loyalty points
Handled customer and client queries both via e-mail and phone
Generated and prepared reports as and when required for the clients
Successfully handled a team of four by scrutinizing their work on a regular basis
Successfully delegate the work among team-mates to accomplish the task on time

Content DevelopmentResearchCustomer Service

Diligent media corporation ltd,mumbai

Senior Executive - Ad Sales

Dec 2008 – May 2010 · 1 yr 5 mos · Mumbai Metropolitan Region

Space Selling (Ad Sales) of main & Classified ads in DNA Navi Mumbai supplement
Visited the clients and convincing them to advertise in DNA Newspaper to get better reach and response
Continuous co-ordination with Ad process team and A/C department for Ad content and respective Ad payment
Coordinated with Editorial department for advertorials in DNA main paper and supplements

Advertising SalesClient Coordination