May 2022 – May 2023 · 1 yr · Dubai, Dubai, United Arab Emirates

Jul 2019 – Apr 2022 · 2 yrs 9 mos · Pune Area, India

• I led a team of researchers to carry out user research, usability testing,
• field studies, street intercepts, surveys etc. to build foundational principles, conceptualize and optimize designs, and evaluate processes in a systematic manner.
• Have led 15+ projects across various industry segments including FMCG, BFSI and
• Automotive, and delivered high quality research outcomes that drive impactful product decisions.
• Led a research series focused on COVID-19 impact on consumers in different spheres from
• homemakers to corporate professionals and understanding the implications and strategies for businesses
• Led the Research and Insights sub-competency for EMEIA region

Nov 2017 – Jul 2019 · 1 yr 8 mos · Gurgaon, India

• Started out as part of a horizontal team that conducted user research and usability studies for Google Search and Maps teams.
• Worked extensively with the Android Google app on problems targeted at
• [Next Billion Users] NBU populations, including foundational research to build insights around topics like privacy and digital literacy.
• Completed over 35 projects in a period of less than 2 years.
• Extensive analysis of 200+ participants (only qualitative) to identify perceptions, mental models, and product usability issues to guide product strategy and growth opportunities.
• Reported and communicated qualitative insights, impacting various phases in the product life- cycle from conceptualization to testing and launch.

May 2016 – Nov 2017 · 1 yr 6 mos · Pune Area, India

• Conducted end to end user research and usability testing projects across several industries in banking, media and logistics:
• Usability testing for a large logistics aggregator: Increased user-retention by helping adapt product to suit NBU population needs
• Usability Testing & Benchmarking for a UPI application for one of the largest private Indian banks: Value Proposition of UPI was evaluated and increased by understanding user mental models and openness to UPI
• User Research for a leading content streaming application: Gave design recommendations
• based on user behavior with respect to content discovery
• User research for a leading lifestyle channel: User research to re-conceptualize their digital property through co-creation design workshop with stakeholders

Nov 2015 – Mar 2016 · 4 mos · Bengaluru Area, India

• Worked as a psychology intern and focused on Case History Taking, Psychotherapy and administration of Psychological Assessment, thrice a week along with master's course work

Apr 2015 – Apr 2015 · 0 mo · Pune Area, India

• Worked as a psychology intern, observing sessions, with focus on Case History Taking, Basic Psycho-education and Counselling

Dec 2013 – Feb 2014 · 2 mos · Pune Area, India

• Trained in recruitment – sourcing of profiles and talking to candidates and making contact with people on various networking sites

Nov 2012 – Dec 2012 · 1 mo · Pune Area, India

• Generated new ideas and helped in designing a curriculum for an early educational centre.