Jul 2025 – Present · 10 mos

• I oversee the complete spectrum of Employer Branding, Employee Engagement, Communications, and Campus Engagement.

Jul 2023 – Present · 2 yrs 10 mos

• Employer Branding and Candidate Experience: Elevation of the employer brand through innovative strategies, ensuring a positive and seamless experience for candidates from application to onboarding, ultimately attracting and retaining the best talent to the team. Measuring effectiveness of our employer branding efforts and the overall candidate experience, guiding continuous improvement and strategic decision-making.
• Internal Communication & Engagement: Development and execution of dynamic strategies that promote transparency and foster engagement throughout the organization, ensuring high engagement scores.
• Events Management: Leadership in planning and execution of all internal events, including department-specific engagement activities, while collaborating with business partners to create memorable and impactful experiences. Management of town halls to facilitate effective communication and strengthen connections within the company.
• Campus Engagement: Spearheading campus engagement initiatives designed to attract top talent and cultivate strong relationships with educational institutions, positioning the organization as a preferred employer.
• Corporate Social Responsibility: Advocacy for initiatives that align corporate values with community engagement, enhancing reputation and amplifying positive impact on society.

Jan 2021 – Dec 2021 · 11 mos

• a) Brand Communications
• Develop messaging and creativity that accurately reflects the Innovaccer employee experience and incorporates diversity, inclusion, and belonging; and share the same through channels - social media, websites, blog features, and communication templates, among others.
• Produce and oversee all the new and ongoing marketing and advertising activities for our brand
• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring designing and messages meet the company brand regulatory guidelines
• Collaborate with departments to ensure the best practices are shared with the employees.
• b) Employer Branding/ Recruitment Marketing
• Lead omnichannel, campaign-specific outbound communication to influence how we are perceived as an employer, and deploy employer branding strategies across marketing platforms. Manage all recruitment marketing (social) process flows and partner with the Talent Acquisition team to evangelize and drive campaigns with the objective of increasing quality applicants, growing brand awareness, and career site traffic
• Building talent personas and develop a robust recruitment marketing/ brand strategy to increase quality applications Improve in YoY Glassdoor ratings and LinkedIn followership and engagement
• Lead, develop and optimize our digital portfolio to target active and passive diverse talent using channels such as career site, social job sites, job boards/niche sites, and develop programs across online and offline attraction events
• Evaluate metrics, report on campaign results, and determine ROI to determine the branding roadmap of the organization at a quarterly and yearly level
• c) Public Relations
• Liaising with PR, Creative and Digital agencies
• Generate and analyze regular media trends and recommend strategies for improved exposure along with the internal PR agency team

May 2019 – Jan 2021 · 1 yr 8 mos