Debika Chatterjee

Business Development Executive

Bengaluru, Karnataka, India8 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

6+ years in performance marketing and e-commerce.
Expert in designing revenue-driven campaign strategies.
Trained over 100 advertising specialists.

Stackforce AI infers this person is a performance marketing expert in the e-commerce sector.

Contact

Skills

Core Skills

Campaign ManagementDigital Marketing

Other Skills

Analytical SkillsAnchorsCCampaign Performance AnalysisConversion OptimizationDigital Advertising SalesDigital MediaDigital StrategyE-commerce OptimizationEmployee TrainingEvents CoordinationHuman ResourcesInterviewingInterviewsLanding Page Optimization

About

A highly engaged performance marketing professional with passion for e-commerce and data-driven advertising. Exposure to different industries, several roles and responsibilities has resulted in ability to adapt quickly in different work environments and become a challenge-driven and resourceful online marketer. 6+ years of work experience in various industries with 4.5 years in Search advertising and Performance marketing space. Expertise in designing revenue driven campaign strategies to optimizing performance campaigns and identifying scaling opportunities. My curious mindset and test-and-learn approach allow me to constantly strive and create innovative digital marketing solutions for customers and brands

Experience

Amazon

2 roles

Ads Performance Manager I

Promoted

Oct 2022 – Present · 3 yrs 5 mos

Owning a portfolio with high-value advertisers/accounts in LCS team.
Analyse account performance against key metrics to identify, design, recommend and implement customised optimization solutions to increase efficiency and meet clients’ KPIs and drive revenue.
Worked with Sellers and vendors across Amazon advertising domain and help develop best strategies to generate revenue and draw traction via advertising.
Built client relationships with regular 1-1 connects and driving 100% adoption of the optimized campaigns with the client assuring apt delivery of customized recommendations.
Provided 1-1 personalised optimization solutions to promote individual third party or brand owned products advertised on Amazon (Sponsored products, Sponsored Brands, Sponsored Display, Sponsored Brands Video and Amazon Stores).
Engage with advertisers and internal teams to identify, address and solve issues blocking advertiser performance. Improving advertiser supporting softwares and internal tools by testing and learning about new tools such as Tableau, Salesforce, Helium10, Elastic.
Trained over 100+ advertising specialists and org leaders across multiple teams on product and process over a period of 2 years, thus hold a great product (Amazon Advertising) and process (SOP driven) knowledge.

Campaign ManagementCampaign Performance AnalysisOnline AdvertisingPPC Bid ManagementPay Per Click (PPC)Digital Media+2

Account Specialist

Oct 2019 – Sep 2022 · 2 yrs 11 mos

Worked on creating new campaigns and optimizing existing campaigns for better performance.
Analysis of campaigns via Performance reports and new suggestions.
Skilled on Microsoft Excel and have leveraged my skills to analyse and consolidate large scale databases on a daily basis to provide regular insights on latest business trends and report such trends to org leaders.
Worked as an auditor for the team and helped the team in improving the quality of recommendations sent to the client.
Trained new joinees on Product and Process and worked on developing and updating the training content with new and ongoing changes in Products and Process.

Microsoft ExcelCampaign ManagementPerformance Analysis

Accenture operations

Spanish language expert

Dec 2018 – Aug 2019 · 8 mos · Bengaluru, Karnataka, India

Transaction processing analyst(Spanish) at Accenture HR operations.

Peoplelogic business solutions (p) ltd.

Staffing Analyst

Jul 2016 – Jun 2017 · 11 mos · Bangalore

I am Involved in to the assignments of top product based Startups and E-commerce companies
Roles & Responsibilities-
Involved in all phases of recruitment process life cycle including sourcing, screening, shortlisting, scheduling, co-ordination, follow up.
Understanding client's manpower requirement on technical grounds.
Connecting to the talents through job portals (Naukri, Monster), company database, references and Linked-in.
Sharing the JD along with the proper client details with the candidates and providing them detailed information.
Screening and scrutinising the candidates profile and Evaluating their job stability , expectations , interest level.
Maintaining the database.
Preparing weekly and monthly reports of Interview and feedback status.
Scheduling & coordinating the interviews between Candidate & Client.
Interacting with the candidates, checking their availability. Setting up interviews with the client.
Taking feedback from candidate as well as client after interview.
Salary negotiation with the candidates, follow-up with the candidates and Reviewing offer letter.
Proper Client and candidate engagement (pre-offer follow up and post-offer follow up).
Training and mentoring the freshers on the recruitment process and technologies.

Anzy careers

Associate Talent Acquisition

Aug 2015 – Feb 2016 · 6 mos · Greater Bengaluru Area

Hiring Tech Geeks across level for early age startups/well funded startups/Biggest player in market.

Medulla recruitment services - biojobz

Management Trainee

Dec 2014 – Mar 2015 · 3 mos · Pune/Pimpri-Chinchwad Area

My responsibilities include:
Detail research on profiles given by clients according to their requirements.
Sourcing and screening the suitable profiles.
Approaching right candidates according to requirements.
Preparing and maintaining detailed database of candidates.

Hindustan aeronautics limited

Summer Intern

Jul 2014 – Aug 2014 · 1 mo · Greater Lucknow Area

I was responsible for analysing the Performance Appraisal System of HAL and the satisfaction level of employees with the Appraisal System.

T.i.m.e. (triumphant institute of managment education)

Winter Intern

Nov 2013 – Dec 2013 · 1 mo · Greater Hyderabad Area

I was engaged in the succession planning, interviewing the HODs of various departments and analysing the impact of succession planning in the organisation.