Abhinav Ghosh

Co-Founder

Bengaluru, Karnataka, India8 yrs 2 mos experience

AI Enabled

Key Highlights

Over 5 years of experience in diverse industries.
Expert in user experience research and product strategy.
Proven track record of enhancing user engagement.

Stackforce AI infers this person is a UX Researcher with expertise in Fintech and Media industries.

Contact

Skills

Core Skills

Ux ResearchProduct StrategyProduct DesignQualitative Research

Other Skills

A/B TestingAdobe XDAgile MethodologiesArtificial Intelligence (AI)Artificial Intelligence for DesignBuilding TrustCard SortingCognitive ScienceContent StrategyCustomer Journey MappingData AnalysisDesign ThinkingFigma (Software)Future TrendsGenerative AI

About

- Hands-on operator with over 5 years of experience in organisations across fintech, entertainment, media, consumer internet, and mobility. - Believe that a great product is built with the right balance and insights from technology, design, data and business. - Strengths lie in bridging the gap between them; crafting influential stories and translating them into delightful, usable experiences. - Cross-functional skill sets to collaborate seamlessly with stakeholders in high-output setups. Learning every day, one day at a time while I still figure out what life has to offer. (Note: Views posted here are personal and don't represent any past/current employers/entities I have been associated with)

Experience

Disney+ hotstar

2 roles

UX Researcher II, JioHotstar

Promoted

Nov 2024 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

(Transitioned from Disney+ Hotstar to JioHotstar post JV formation between Viacom18 & Disney Star)
Ownership across multiple pods: core, consumption, monetisation, new initiatives
Helping users enjoy a delightful entertainment experience across surfaces (smartphone, web, TV) alongside balancing business needs to improve subscriber growth (at 400Mn+ scale) and retention through mixed-methods user research.
Empathising internal stakeholders with core user behaviours, focusing on problem discovery, and helping create user and business value.
Leading future facing research for new content formats/strategic bets.

Quantitative ResearchQualitative ResearchProduct StrategyFuture TrendsUX Research

UX Researcher II, Disney+ Hotstar

Oct 2023 – Nov 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

Owned multiple research studies focused on improving discovery and consumption of content, leading to an incremental watch time of X%.
Helped de-risk launch of newer subscription constructs through foundational research.

Inmobi

UX Researcher II

Feb 2022 – Oct 2023 · 1 yr 8 mos · Bengaluru Area, India · On-site

Owned end to end research (foundational & evaluative) for the Glance surfaces for International markets (North America): Lockscreen, Homescreen & Folders.
Stages : Pre-Product (Ideation), Launch to PMF (0 → 1), Growth (1→100).
Led several in-house initiatives to democratise research across the org.
Led evaluative research for multiple novel features focused on engagement & retention of DAU.
Conducted foundational studies to revamp the lock screen experience in India across OEMs

UX ResearchProduct DesignStakeholder Management

Verak (now, part of insurancedekho)

Founding UX Researcher

Feb 2021 – Feb 2022 · 1 yr · Mumbai, India · Remote

As the First Researcher and early bird #10, built user research from scratch to an embedded function within product development for BimaPe's wallet offering - a consumer-facing unified platform.
Owned all studies independently across foundational and evaluative projects.
Created quantitative research capabilities from ground up to create the bedrock of measuring quick impact experiments and feature launches.

Qualitative ResearchQuantitative ResearchProduct StrategyInteraction DesignPrototyping

A junior vc

Founding Member

Jan 2019 – Jan 2024 · 5 yrs · India

Helped launch and design the first version of the newsletter and website.
Worked on creating visuals for over 50+ in-depth commentaries on the Indian & SEA startup ecosystem with XXMn impressions worldwide.

Internclick

Founder

Jan 2018 – Jan 2024 · 6 yrs · India

A one-stop source for internship-related content. Learned how to build distribution from scratch. 0 to 1. Ran the newsletter for ~3 years (0 to 5K+ subs). Continue to maintain a presence on X (@internclick) : 1.8k+ followers and ~200K impressions per month.

Multiple startups

Design & Research Intern

Jan 2018 – Jan 2021 · 3 yrs · Gurugram/Bengaluru

Interned at multiple startups focused on establishing user research/scaling user-centred design.
StoryXpress : SaaS video-tech startup for retail brands.
Bounce: dockless scooter rentals startup.
OkCredit: digital bookkeeping solution for MSME's.
Vitraya : Auto-adjudication of claims, improving interactions between hospitals, TPAs & patients.