Jun 2021 – Mar 2023 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Participated in user research by building user personas in order to identify specific problems our platform would be solving
• Designed low-fidelity UX journey wireframes for the platform based on feature design and user research
• Collaborated with UX designers to produce high-fidelity Figma wireframes
• Handled end-to-end documentation for UI and UX design processes while spearheading both prototype and platform testing/ reviews
• Wrote UX copy and microcopy for the platform and website along with a complete list of email templates, SMSes, and notifications

Sep 2019 – Jun 2021 · 1 yr 9 mos · Bengaluru Area, India

• Led the Content department to deliver content for diverse brands from the beer & brewing industry
• Developed and implemented style guides for content contributors to follow
• Was in charge of editing and conducting SEO quality checks for better ranking
• Played an active role in the strategic planning and creation of content proposals and articles focused on brand storytelling for both B2B and B2C audiences
• Planned social media calendars, wrote social media copy, and often played an important role in design brainstorming and execution

Dec 2018 – Jun 2019 · 6 mos · Bengaluru Area, India

• Successfully led and managed a creative team of 30 members which included writers, designers, video editors, motion graphics designers, and web developers
• Managed, led, and delivered large-budget product launch campaigns (Lenovo ThinkBook)
• Coordinated and collaborated across international teams to produce quality brand assets such as datasheets, one-pagers, sales enablement decks, competitor analysis sheets, brochures, landing pages, and more

Mar 2017 – Aug 2018 · 1 yr 5 mos · Bangalore

• Planned content-based social media strategies for clients like Epigamia and Lever Ayush
• Authored articles on a variety of topics from fitness and nutrition to yoga and women's health using a variety of tones
• Learned and implemented SEO best practices for each article such as researching user intent for search-friendly headlines, using image alt tags, editing slugs, and writing meta descriptions

Aug 2016 – Dec 2016 · 4 mos · Bangalore

• Assisted in conducting background market research essential for planning and developing platform features
• Wrote UX copy and documented platform  micro-interactions
• Played an important role in UI design brainstorming and ideation
• Assisted in collateral planning and development of pitch decks

Apr 2016 – Aug 2016 · 4 mos · Bangalore

• Handled client briefs and delivered quality long-form content for blogs, landing pages, brochures, websites, and slideshows
• Conceptualised and managed campaigns for diverse partner brands
• Planned social media calendars by implementing brand voice and tonality across social media copy for individual partner brand accounts like Bengaluru DutyFree, Britannia, Deluxe Coatings, and Honda Ten10

Feb 2014 – Sep 2015 · 1 yr 7 mos · Bangalore

• Develop user-friendly articles that broke down and simplified technical jargon while educating consumers at the same time
• Contributed to product testing and played an active role in review documentation processes

Dec 2012 – Dec 2013 · 1 yr · Bangalore

• Headed client experience management and managed customer and vendor relations
• Designed new experiences and identified partner vendors for the same
• Led inventory planning and management on a month-to-month basis
• Created and executed social media calendars, wrote copy, and designed posts
• Edited and proofread press releases and offered content assistance for website updates and additions

Jun 2012 – Oct 2012 · 4 mos · Pune Area, India

• Coordinated client meetings and interactions. Strove to work as the sole content generator for the company- and was often asked to write out corporate letters and invites on behalf of the important company heads. Made valuable contributions to the company by participating in brainstorming sessions and coming up with creative concepts for messaging and marketing collaterals.

Nov 2010 – Dec 2010 · 1 mo

Apr 2010 – May 2010 · 1 mo