Dec 2019 – Feb 2021 · 1 yr 2 mos · India

• Growth:
• 1. Launched 1st post-COVID performance campaign, which gave a 33%
• higher CTR
• 2. Managed social media, in-app, & email communications related to 21 new
• geo launches + 1 category launch
• 3. Participated actively in increasing performance marketing CTR by 150%
• Brand:
• 1. Researched & launched Dunzo's consumer-behaviour insights campaign,
• which was covered across digital and print publications like Economic
• Times, News18, TOI etc
• 2. Launched World's First Vitiligo Mascot
• 3. Owned Brand Integrations with FMCG brands like Cadbury, Coke, OTT
• platform like Amazon Prime.
• Marketing:
• 1. Managed marketing operations & YouTube marketing for the 3D movie,
• The Story Gets Better, which has over 3.5 lakh views
• 2. Managed over 100 influencers to increase social media engagement &
• visibility
• 3. Owned Brand team reports, to communicate about marketing campaigns
• results, team efficiency, plan for the quarter, to leadership for 9 months
• 4. Onboarded & managed 12 vendors for marketing requirements

Oct 2019 – Dec 2019 · 2 mos

• Growth:
• 1. Grew revenue by 15x in 7 months & worked on strategies for the same
• 2. Owned reporting to leadership to track data based growth for the
• YouTube channels and P&L
• YouTube & Content Marketing:
• 1. Responsible for growth of YouTube channel, Unacademy JEE, which grew
• to 6 lakh subscribers
• 2. Launched 2 new channels and overlooked growth to 5 lakh subscribers
• 3. Launched new video content in the form of quiz, Know Your Guru,
• Science Bytes, etc
• Team Management:
• 1. Led a team of 7 designers + videographers & co-ordinated with over 10
• in-house educators to ensure content production
• 2. Took charge of hiring the team, setting KPIs for the team, monitoring
• performance, managing bonuses

Apr 2019 – Sep 2019 · 5 mos

• Assisted program manager with recruiting, setting up standard operational
• procedures & reporting mechanisms
• Overseen the entire production to distribution life cycle of over 2000+
• videos, leading to 30 Mn+ video views
• Scaled YouTube Channel, Unacademy JEE to 4 lakh subscribers

Dec 2018 – Mar 2019 · 3 mos

• 1. Primary responsibilities included:
• Generating educator leads, onboarding them and ensuring their growth in terms of views and watch time on the platform
• 2. Interacted with 500+ educators, onboarded 75+ of them and ensured 1000+ educational videos on the platform in a quarter

Feb 2018 – Oct 2018 · 8 mos · Bengaluru, Karnataka, India

• Handled over 500+ patients across various modalities of treatment in the fields of Endodontics, Periodontics and Pedodontics alongside a team of 6 other dentists including specialists.

Jan 2018 – Apr 2019 · 1 yr 3 mos · Bangalore

• Worked with multiple startups across Travel, Lifestyle and Healthcare writing blogs, social media copy, communications to improve user acquisition, customer engagement and more.