May 2017 – Present · 8 yrs 10 mos

• Responsible for a business delivery of ₹300+ Cr PA and market share growths across modern trade and general trade.
• Lead a team of 6 Area Managers, 25 BDE’s, 50+ Channel Partners, 100 DBSR’s.
• Prepare AOP’s (annual operating plans – secondary, distribution targets and brand activations) for the territory.
• Study consumption patterns, benchmark, plan and implement efficient RTM’s - town coverage for indirect distribution and retail outlets for direct distribution to meet organisational distribution objectives.
• Strategize and plan; trade as well as merchandising inputs in collaboration with the Trade Marketing and Brand Teams to drive business through increased distribution and share amongst handlers.
• Guide closure of key JBP’s, PROMO calendars and investments with key channel partners to lead growths in categories like HAIR COLOR/ HAIR CARE/ SKIN – MEN + FEMALE/ MAKE UP.
• Evaluate opportunities and investments to scale business O+O with key offline channel partners, through asset and/or category development.
• Continually develop and scale infrastructure capabilities in terms of distribution, IT and manpower to provide sustainable business.
• Review performance for the team basis KJA’s (key job accountabilities) and IBO’s (individual business objectives) and mentor on necessary skill sets to succeed achieve organisational objectives.
• Warehouse management along with the Supply Chain and Logistics team to drive OTIF stocks through forecasting, availability, connectivity, and cost optimisations.
• Continually exercise credit controls to ensure hygiene.
• Identify, recruit and coach best talent in the industry.
• Study metrics encompassing the above – to ensure course corrections wherever required.

Dec 2015 – May 2017 · 1 yr 5 mos