Antoine Le Nel

CEO

Barcelona, Catalonia, Spain22 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led global growth at Revolut, a top fintech company.
Drove user acquisition for Candy Crush Saga.
Expert in performance marketing and analytics.

Stackforce AI infers this person is a Fintech and Gaming Growth Expert with a strong focus on marketing analytics.

Contact

Skills

Core Skills

Growth StrategyPerformance MarketingMarketing StrategyAnalyticsCrm Management

Other Skills

AppStore OptimisationAutomationBrand ManagementCRMCRM StrategyCross-PromotionData AnalysisData ScienceGrowth StrategiesLifecycle MarketingMachine LearningPlayer RetentionPricingRetargetingSocial Interactions

About

I am a passionate and strategic leader in the fields of growth and marketing. I have a mission to empower people with financial freedom and access, and I am proud to be a Partner and a member of the Group Executive Committee at Revolut, one of the world's fastest-growing fintech companies. As the Chief Growth and Marketing Officer at Revolut, I am responsible for driving global growth for both B2C and B2B offerings, across multiple channels and geographies. I oversee Marketing, Communications, European and Expansion markets, Analytics, and Growth Partnerships. I work closely with product, engineering, and design teams to deliver seamless and engaging customer experiences. Prior to Revolut, I had the privilege of spending 7 years at King, the developer of Candy Crush Saga, where I held various roles, most recently, as VP Growth, overseeing continuous expansion of the world's most famous mobile game. Before that, I was a strategy consultant at the Boston Consulting Group and Oliver Wyman.

Experience

Revolut

3 roles

Global Chief Growth and Marketing Officer

Jun 2024 – Present · 1 yr 9 mos · Remote

Partner, Group ExCo

Promoted

Aug 2022 – Present · 3 yrs 7 mos · Remote

Vice President of Growth

Jul 2021 – May 2024 · 2 yrs 10 mos · Remote

King

4 roles

Vice President of Growth

Nov 2019 – Jun 2021 · 1 yr 7 mos

Global head of Growth for all King Portfolio, including Candy Crush Saga.
Lead Performance Marketing (User Acquisition and Retargeting), Cross-Promotion, Lifecycle Marketing, AppStore Optimisation, Analytics and Pricing.

Performance MarketingUser AcquisitionRetargetingCross-PromotionLifecycle MarketingAppStore Optimisation+3

Vice President Marketing Strategy & Analytics

Promoted

May 2018 – Nov 2019 · 1 yr 6 mos

Lead the analytical powerhouse for Marketing:
Identify new opportunities to acquire and engage players through all Marketing channels (Performance Marketing, TV, CRM, Brand, PR)
Prepare future of Marketing through advanced automation, artificial intelligence and Machine Learning
Build advanced pricing strategy and capabilities for our games
Operate Yield management system to arbitrate In-game impressions between third party Ads and game content
Manage game launches towards our network of players and facilitate navigation across our portfolio of games

Performance MarketingCRMBrand ManagementData AnalysisAutomationMachine Learning+2

Senior Director - CRM, Cross-promotion & Social

Promoted

Sep 2015 – May 2018 · 2 yrs 8 mos

Responsible of CRM strategy and analytics for King player base on all games and platforms (340M unique monthly players):
Drive vision on player contact strategy to generate downloads and maximise retention, including virality and social interactions.
Prioritise tech roadmap for CRM and Social for King network.
Lead game launches for our network (15 games launched for King in total) with continuous innovation on formats, targeting and go-to-market approach.
Build team, infrastructure and processes

CRM StrategyAnalyticsPlayer RetentionSocial InteractionsCRM Management

Director - CRM & Cross-promotion

Jan 2014 – Sep 2015 · 1 yr 8 mos

Vistaprint

Senior Manager - Analytics

Jan 2013 – Jan 2014 · 1 yr · Greater Barcelona Metropolitan Area

Head of Analytics for CRM, Product, Merchandising in North America and Europe.
Team of 15 data scientists

The boston consulting group

Project Leader

Jan 2011 – Jan 2013 · 2 yrs · Paris

Member of the pricing and analytical marketing practice for B2C companies.
Acted as both project leader on key projects and as expert upon client's or internal request.

AnalyticsData ScienceCRM

Scuba-booking.com

Founder

Jan 2010 – Jan 2011 · 1 yr · Paris

Start-up in the online travel & tourism industry

Oliver wyman

Strategy Consultant

Jan 2004 – Jan 2010 · 6 yrs · Paris, France - Dubai, United Arab Emirates

From Analyst to Manager (managing large projects 2+M€, up to 8 consultants). 18 months expatriation in Dubai at the newly opened office
Focused on top line growth projects for B2C companies (Mobile telecom, retail, consumer finance, entertainment, etc.)