Rachael Ann Fernandes — Business Development Executive

I’m a Brand & E-commerce Growth lead with 4+ years of experience driving omnichannel marketing, revenue growth, and consumer engagement across premium fashion & lifestyle brands. With hands-on experience at Amazon India and leading luxury retailers, I specialize in crafting data-driven brand strategies that convert, scale, and resonate with Gen-Z and millennial consumers. At Amazon, I managed fashion portfolios including Tommy Hilfiger, Van Heusen, Celio, Woodland, Allen Solly, Peter England and more, executing high-impact marketing initiatives that contributed to ₹100Cr+ annual sales, launched influencer campaigns that drove a 43% revenue lift, and delivered 107% MoM acquisition growth through segmentation and customer insights. Previously at Le Mill (YSL, Balenciaga, Chloé, Alaïa), I strengthened luxury CRM, reactivating ₹30M+ in dormant value and generating ₹10M in revenue through regional brand activations. My expertise blends brand building, marketplace optimization, campaign execution, CRM, consumer psychology and digital growth—allowing me to develop strategies that boost both brand equity and performance metrics. I’m currently expanding my capabilities through the Digital Marketing & Strategy programme at IIM Indore, and I’m passionate about building brands that inspire, influence and scale globally. Areas of Expertise: Brand Management | E-commerce Growth | Amazon Strategy | Fashion & Lifestyle Marketing | Omnichannel Campaigns | Influencer Strategy | CRM | Consumer Insights | Revenue Growth | Digital Strategy | Go-to-Market Execution

Stackforce AI infers this person is a Brand and E-commerce Growth specialist in the Luxury Retail sector.

Location: Bengaluru, Karnataka, India

Experience: 4 yrs 10 mos