Michael Keenehan — Co-Founder

During my time at Hinge Global, I realized that eCommerce brands deal with a massive problem. I had the privilege of seeing how some of the largest eCommerce brands in the world ran their online marketplaces and D2C channel during my time there. It was the most eye-opening experience of my career, and marked the moment I recognized there was a problem I needed to solve. Let me explain: You come across a brand making tens of millions in online revenue and you think they have it all figured out right? Wrong. Time and time again, I would talk to CEOs running $10m+ brands complaining their online storefront was complicated, slow, expensive to maintain internally or with partners, and hard to manage. I’d ask who built your storefront? The consistent answers gave me the lightbulb moment. → “We hired a freelancer to build an off-the-shelf theme”. Great in theory, but you get what you pay for. This infrastructure doesn’t scale with the business. → “I used the agency my friend recommended”. I love the agency model, but they’re often misaligned with your goals. When you trade time for money at every moment in the scope, efficiency isn’t incentivized. → “I built it myself.” Promising in theory, but most brand operators aren’t designers or conversion rate optimization experts, they’re brand builders. So my partners and I decided to start Platter. A better way needed to exist to build a high-converting Shopify store. Consumerism drives our economy; if we help brands sell more products easily, everyone wins. As one of the founders, my job boils down to two things: 1. Understand eCommerce brands pain points in extreme detail. 2. Ensure that Platter continues to deliver software and services to relieve that pain. We work with over 150 fast-growing ecommerce brands, from startups to Fortune 500s, including Neuro, Every Man Jack, and Ministry of Supply. Want to work with us? Here are 4 ways to get started: 1. DM me with questions. 2. Download the free checkout optimization guide below. 3. Get a free full-storefront audit below. 4. Book a meeting with me. Learn more >>> www.platter.com

Stackforce AI infers this person is a B2B eCommerce solutions expert with a focus on optimizing online sales channels.

Location: New York, New York, United States

Experience: 8 yrs 1 mo