Sufi Ali

AI Researcher

Hyderabad, Telangana, India5 yrs 4 mos experience

AI EnabledAI ML Practitioner

Key Highlights

5+ years of experience in data science.
Expert in Marketing Mix Modeling and advanced analytics.
Strong ability to deliver actionable insights from data.

Stackforce AI infers this person is a Healthcare Data Science professional with expertise in analytics and marketing optimization.

Contact

Skills

Core Skills

Data ScienceMarketing Mix ModelingBusiness AnalyticsBusiness AnalysisData Analytics

Other Skills

Agile MethodologiesAnalytical SkillsAnalyticsBusiness ConsultingCommunicationData AnalysisData VisualizationDatabasesDatabricks ProductsDataiku DSSDescriptive AnalysisDigital MarketingEngineeringEnglishExtract, Transform, Load (ETL)

About

Hello, I’m Sufi Ali — a data science professional with 5+ years of experience and a passion for solving complex business problems through the power of analytics. With a background in engineering and a sharp analytical mindset, I specialize in driving sales and marketing optimization for leading pharmaceutical clients. My core expertise lies in Marketing Mix Modeling, advanced analytics, and machine learning, backed by hands-on experience with tools like Python, SQL, and Databricks etc. What sets me apart is not just the ability to crunch numbers, but to craft compelling stories from data — delivering insights that resonate with stakeholders and drive strategic decisions. I’ve led multiple high-impact projects that optimized budgets and uncovered actionable patterns with measurable business value. Outside of work, I’m an avid traveler, fitness enthusiast, and a strong believer in continuous learning and collaboration. If you're someone who loves turning data into impact, let’s connect and explore ideas together.

Experience

Novartis

Data Science - Senior Analyst

Aug 2025 – Present · 7 mos · Hyderabad, Telangana, India · On-site

Working on Marketing Mix Modelling
HCP Dynamic Targeting

Data ScienceData AnalysisMarketing Mix ModelingProject ManagementTargeting & Segmentation

Pharmascroll

Data Science - Manager

Oct 2024 – Jul 2025 · 9 mos · Hyderabad, Telangana, India · On-site

Worked on Marketing Mix Modeling for a U.S. immunology drug using linear mix models to evaluate multi-channel impact with 80% accuracy and optimize budget
Presented insights to brand and marketing teams, supporting annual planning and media investment decisions
Assessed Robyn and Meridian packages for pharma MMM use cases

Data SciencePython (Programming Language)Data AnalyticsDataiku DSSDatabricks ProductsSQL+2

Zs

2 roles

Decision Analytics Associate Consultant

Promoted

Jul 2024 – Oct 2024 · 3 mos

► Conducted Marketing Mix Modeling for multiple pharmaceutical brands, utilizing linear regression models to determine the impact of promotional activity on sales & optimizing marketing budgets for increased profitability

Python (Programming Language)Problem SolvingPharmaceuticalsData ScienceData AnalyticsKey Performance Indicators+4

Decision Analytics Associate

Sep 2021 – Jun 2024 · 2 yrs 9 mos

Working with Customer-Centric Marketing (CCM) Analytics Team.
Multichannel marketing mix
Evaluated promotion response of various customer-centric channels and recommended optimal spend allocation

Microsoft PowerPointPython (Programming Language)Machine LearningGoogle AnalyticsData VisualizationBusiness Analytics+14

Kharadi toastmasters club

3 roles

Treasurer

Jul 2024 – Dec 2024 · 5 mos · Pune, Maharashtra, India

Public SpeakingPresentation SkillsCommunicationLeadershipTeam LeadershipInterpersonal Communication

Vice President of Membership

Jan 2024 – Jun 2024 · 5 mos · Pune, Maharashtra, India

CommunicationPresentation SkillsStorytellingPublic SpeakingInterpersonal Communication

Member

Nov 2023 – Jan 2025 · 1 yr 2 mos · Pune, Maharashtra, India

Presentation SkillsStorytellingPublic SpeakingInterpersonal Communication

Solytics partners pvt. ltd

Consultant

Mar 2021 – Aug 2021 · 5 mos · Pune, Maharashtra, India

Solytics Partners is a Global Analytics Firm focused on solving unique client problems through an amalgamation of advanced analytics, new-age technologies, and deep domain expertise.
Our team comes with decades of experience working with major financial institutions and corporations in the areas of Risk, Compliance, and Business Analytics. We are currently leveraging Machine Learning, Data Science, and Cloud infrastructure to transform existing processes and services delivery.
Our flagship products Nimbus and SAMS helps financial institutions make their model development, validation, monitoring, and financial crime & compliance process efficient and robust. We also leverage our proprietary solutions, frameworks, tools, and utilities, to provide accelerated services through the complete risk management and financial crime analytics value chain.

Presentation SkillsMicrosoft ExcelStorytellingBusiness AnalysisData Analytics

Blue bricks pty ltd

Business Analyst

Aug 2020 – Feb 2021 · 6 mos · Pune, Maharashtra, India

► Automated Excel-based reporting using advanced formulas, pivot tables, and macros, streamlining processes and reducing manual effort
► Gathered requirements and analyzed business pain points to design data-driven solutions aligned with stakeholder needs

Data AnalyticsMicrosoft ExcelPresentation SkillsBusiness AnalysisReporting & Analysis

Redesign media labs

Sales And Marketing Intern

Jun 2020 – Jul 2020 · 1 mo · Pune, Maharashtra, India

► Lead generation and validation in line with the firm’s strategy and services and product offerings.
► Effectively managing and prospecting through LinkedIn sales navigator and following up on all the existing leads.

Indpro ab

Frontend Developer

May 2018 – Jun 2018 · 1 mo · Bengaluru, Karnataka, India

► Developed code to convert design wireframes into website elements.
► Assisted senior Front End Developers in designing web applications and gained skills in aligning designs with client requirements.
► Learned to interact with clients, present designs, and handle feedback on work.