Devarsh Bhupatkar

Co-Founder

United States2 yrs 8 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Founder of Advize, innovating performance marketing.
  • Expert in integrating AI with marketing strategies.
  • Proven track record in improving ROAS and reducing CPA.
Stackforce AI infers this person is a MarTech innovator with a strong focus on performance marketing and AI integration.

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Skills

Core Skills

Performance MarketingCreative StrategyData AnalysisMachine LearningArtificial Intelligence (ai)AdvertisingGrowth Marketing

Other Skills

Marketing Mix ModelingContent StrategyJavaDeep Learning

About

I’m building Advize — my take on what the next version of a performance marketing agency should look like. Instead of running research, creative strategy, content production, testing, and attribution across disconnected teams and tools, we bring everything into one system. Inside Advize, a set of research, analysis, and creative workflows work together to help brands continuously discover and produce winning ads. The system combines: • consumer research and audience insight • competitor and market analysis • creative and ad performance analysis • content and creative production • systematic creative testing and experimentation These pieces run together so brands can generate, test, and scale better-performing creatives much faster. We then use Marketing Mix Modelling (MMM) and broader performance & behavioural analysis to understand which audiences, consumer cohorts and channels are actually driving growth — tying together online and offline impact with consumer behaviour, not just platform-level metrics. In practice, Advize works like an enhanced performance marketing agency powered by a system — where structured research leads to better creatives, better testing, and ultimately higher ROAS and lower CPA. Advize is a culmination of all my experiences as a Data scientist at Amazon, J&J as well as the Indian Navy with my love for advertising and my experiences in performance marketing & content management as an intern at Schbang & Infibeam in my early career

Experience

Advize

Founder

Jul 2024Present · 1 yr 8 mos

  • Building systems for how performance marketing can operate at scale.
  • At Advize, I design and operate agent-driven AI workflows that combine consumer research, creative analysis, content production, experimentation, and performance measurement into one continuous system.
  • The platform runs a set of research and analysis agents that:
  • study consumer behaviour, market conversations, and competitor campaigns to surface messaging opportunities
  • analyze ad creatives and campaign performance to understand which creative elements drive conversions
  • generate and test new creative variations at scale
  • continuously evaluate campaign signals to guide creative and media decisions
  • We then use Marketing Mix Modelling (MMM) and broader behavioural analysis to understand which audiences, channels, and campaigns are actually driving growth — tying together online and offline impact, not just platform metrics.
  • The focus is simple: build systems that help brands improve ROAS, reduce CPA, and scale marketing decisions more intelligently.
Performance MarketingCreative StrategyArtificial Intelligence (AI)Marketing Mix ModelingGrowth MarketingContent Strategy+1

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Aug 2020Dec 2020 · 4 mos · Ahmedabad

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Indian navy

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Dec 2019Jun 2020 · 6 mos · INS Valsura

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May 2019Jul 2019 · 2 mos · Greater Hyderabad Area

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Infibeam.com

Enterprise Content Management Intern

Jun 2018Jul 2018 · 1 mo · GIFT City

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Schbang

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Jun 2017Jun 2017 · 0 mo · Mumbai Metropolitan Region

Growth MarketingCreative StrategyAdvertisingContent StrategyPerformance Marketing

Education

Northeastern University

Master of Science - MS — Data Science

Jan 2021Jan 2022

Nirma University

Bachelor of Technology — Computer Science

Jan 2016Jan 2020

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