Apr 2023 – May 2024 · 1 yr 1 mo · Mumbai, Maharashtra, India · On-site

• Persuaide is a software that helps brands instantly create effective omnichannel marketing campaigns with the power of Behavioural Science and AI

Aug 2019 – Jan 2021 · 1 yr 5 mos

Nov 2014 – Jan 2016 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

• A 15 month engagement with the primary goal of delivering a major rebrand of Zoom TV working with internal creative and production teams and external design partners.

Aug 2013 – Present · 12 yrs 7 mos · Mumbai Area, India

• BOING Recording Studios is an award-winning full-service audio-post facility with one of Mumbai's most extensive recording set-ups. BOING has a super cool vibe and houses four fully equipped studios, artists know BOING is where magic gets created. The acoustics are designed by Sam Toyoshima of Abbey Road fame, use BOING to record, design, edit, mix and master.

Apr 2013 – May 2024 · 11 yrs 1 mo · Mumbai Area, India

• Briefcase is brand strategist Anand Damani and my branding and behavioural design company. Our services include strategy, branding, naming and nomenclature and behavioral design.
• We design to impact perceptions and behaviour.
• Branding is our practice of using strategy and design to build engaging and desirable brands.
• Behavioural Design is our practice of using science to impact behaviour. We use the knowledge of the human brain and physiology, cognitive neuroscience, behavioural economics and proven experiments conducted by behavioural scientists from around the world to solve challenges related to consumer behaviour, organisational behaviour and social behaviour.
• Our latest is a the rebrand of the Bollywood glamour channel ZOOM.

Aug 2006 – Mar 2014 · 7 yrs 7 mos · Mumbai

• ChingumChiclet was Film Director Ruchi Pande and my production house. Our services included broadcast design, motion graphics, television commercials and content creation.

Jun 2001 – Jul 2006 · 5 yrs 1 mo · Mumbai Area, India

• As design director at MTV India I was resposible for the look and feel of the channel from 2001 to 2006. In this period I oversaw 3 channel rebrand packages and creation of several award winning show packages and promo’s. The noteworthy one’s being MTV Liftman, MTV Non Stop Hits and MTV Stylecheck.
• I was also resposible for the creative direction of 3 Lycra MTV Style Awards which involved the design of the entire show from the logo, to stage design to the broadcast graphic package.

Jun 2000 – Jun 2001 · 1 yr · Greater New York City Area

• I joined Deepend NY as a Graphic Designer to complete my one of practical training as an international student at Parsons School of Design, NYC. Deepend NY had recently opened and was the NY division of Deepend London which was then amongst the top 3 digital design companies in the world.
• Working in a small company with big ambitions gave me the opportunity to be involved right for day one with some amazing and challenging projects and gain the experience of years in a very short span.
• Two highlights were designing the website for an exhibition that celebrated 50 years of Globo TV, Brazil and being the lead designer and conceptualizing the website for New York's prestigious Fashion Institue of Technology.