Dan White

CEO

Bidford-On-Avon, England, United Kingdom35 yrs 3 mos experience

Highly Stable

Key Highlights

Over 30 years in brand development and marketing.
Expert in enhancing brand equity and media strategy.
Proven track record in technology-driven transformations.

Stackforce AI infers this person is a Marketing and Brand Strategy expert with extensive experience in consultancy and training.

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Skills

Other Skills

AdvertisingAdvertising ResearchBrand ArchitectureBrand EquityConsumer BehaviorConsumer BehaviourConsumer InsightCreative DirectionCustomer InsightFast-Moving Consumer Goods (FMCG)ManagementMarket ResearchMarketingMarketing CommunicationsMarketing Research

About

With over 30 years of experience in brand development and marketing activation, I specialize in delivering tailored consultancy, training, and speaking engagements to empower organizations. My work focuses on enhancing brand equity, media strategy, and segmentation to drive impactful growth and creative development. Past leadership roles at Kantar UK & Ireland involved fostering learning cultures and enabling technology-driven sales and service transformations. Today, I collaborate with clients to craft actionable insights and workshops, leveraging a deep understanding of marketing research and brand strategy to achieve measurable outcomes.

Experience

Self-employed

Available for brand/advertising training, consultancy, speaking, writing and illustration

May 2019 – Present · 6 yrs 10 mos · United Kingdom

Insights division, kantar uk & ireland

2 roles

Head of Expertise

Jan 2018 – Apr 2019 · 1 yr 3 mos

Creating a learning culture where people are hungry to learn, keen to share and have what they need to thrive.

Managing Director, Corporate Development

May 2016 – Dec 2017 · 1 yr 7 mos

Guiding our organisation's transformation through technology-enabled sales and service.

Millward brown

Chief Marketing Officer, Europe

Oct 1990 – Apr 2016 · 25 yrs 6 mos

At Millward Brown, we’re passionate about helping you grow great brands. We’re experts in Brand Strategy, Creative Development, Channel Optimization and Brand Performance and we work with 90% of the world’s leading brands.
We have established that brands that are Meaningfully Different and Salient sell more, can charge more and grow their value. Our goal is to help you improve the effectiveness of your marketing and build meaningfully different brands that give you competitive advantage.