Apr 2025 – May 2025 · 1 mo

• Managed and tracked paid campaigns across Google Ads, NewsBreak, and Meta using Voluum, and built a company-wide Excel dashboard that improved tracking efficiency for the media-buying team and enabled faster optimization decisions

Nov 2022 – Apr 2025 · 2 yrs 5 mos

• BaatCheet Media is a Creative and Tech Agency where we work with some of the most renowned organisations in the country from SBI Foundation (the CSR arm of State Bank of India), Youth for India, Lateral Sutraa, TailBlaze Foods, and many other startups and personal brands.
• In the last 2 months itself, we have delivered over 100GB worth of creative assets and grown the presence of brands and thought leaders by over 10x.
• We offer end-to-end content as a service offerings and are trusted partners with SBI Foundation for close to an year now!

May 2022 – Oct 2022 · 5 mos

• I worked as a Brand Associate and Chief of Staff to one of the leading gurus of Advertising, Dr. Sandeep Goyal.
• Over my short tenure of working with the organisation I:
• 1. Brought in revenue for the agency by implementing a new line of service for SBI Foundation.
• 2. Negotaited the Music Rights Purchase for India's National Font Launch, launched by industrialist Anand Mahindra.
• 3. Acted as a Key Resource Person in representing the agency through offline media by tieing-up with PR agencies and taking care of the agency's online channels.
• 4. Got the once in a lifetime opportunity to host Harsha Bhogle and work with Sonu Sood.
• 5. Contributed in crafting the strategic presentation which led to the agency winning the BMW Mandate worth crores.

Mar 2022 – Mar 2022 · 0 mo

• Among the 600 creators selected out of 15,000 creators from over 60 countries🌍

Jan 2022 – Mar 2022 · 2 mos

• - Learnt the Nuances of Media Buying, Spying and Affiliate Campaign Monitoring

Jun 2021 – Apr 2022 · 10 mos

• Secured this job even before graudating from college. Learnt a lot about working with global teams and Fortune 500 clients. Was:
• 1. Responsible for Media planning, Client servicing and execution of Digital Campaigns.
• 2. Servicing and Handling the entire social media mandate and eventually the account for Valvoline, one of the largest automotive oil companies in the world.
• Other brands worked with:
• 1. Daikin
• 2. Citizen Industries
• 3. Water Aid

Jan 2021 – Apr 2025 · 4 yrs 3 mos

• Started the podcast to share stories of global leaders during COVID-19 from my father's one-room military home near the border in Gujarat.
• Since then I have hosted renowned dignitaries like Mrs. India Perfect Smile, Forbes 30U30 Alumni, Principal Economist from the Government of New Zealand, TEDx speakers, Army Officers, Scientists, and some of India's top creators including the likes of Akshat Srivastava, Ishan Sharma, Avanti Nagral, Deepak Pareek and more.
• Hosted dignitaries from 8 countries and created 30 episodes and counting!

Dec 2020 – Jan 2021 · 1 mo · Boston, Massachusetts, United States

• 1 of the 2200 delegates selected for the prestigious Harvard annual conference across 61 countries from the pool of 9100+ applicants.
• Got a chance to connect with leaders of today and tomorrow.

Sep 2020 – Sep 2020 · 0 mo

• Got selected to participate in a innovation sprint challenge, amongst other candidates from 20+ countries. Worked for 5 days with team members from 2 different countries to implement speed-networking in academic research for a Belgium based startup. Presented the final pitch and won the best story award, passing the program with distinction.

Jul 2020 – Jun 2021 · 11 mos

• 1. Led a team of 18 people , trained students working under me on various aspects of the functioning of the cell.
• 2. Carried out liaison with professors and industry experts from various countries for their participation in various webinars and conclaves organized by the institute.
• 3. Co-ordinated with other clubs/societies of SCMS, Noida and organized events throughout the year 2020-21 and to maintain smooth working of the club.
• 4. Oversaw documentation for various events organised by the cell.
• 5. Acted as a link between faculty head and members of the cell.

Jun 2020 – Aug 2020 · 2 mos

• 1. Collected literature on Covid-19 and Sustainable Development Goals.
• 2. Reviewed 20 articles on nancing needs for achieving Agenda 2030 of the UN.
• 3. Researched literature for Sendai framework in the context of Covid-19.

May 2020 – Aug 2020 · 3 mos

• 1. Mentored a group of 10 students from all over India.
• 2. Engaged the participants through various fun and team building activities like group discussions and
• storytelling.

May 2020 – Jun 2020 · 1 mo

May 2020 – May 2020 · 0 mo

• 1. Managed communications with delegations and individual delgates.
• 2. Organized and procured required resources for the maintenance of an eective and smooth registartion
• process.

Jun 2019 – Jul 2020 · 1 yr 1 mo