Julia Cabral Flavin

Product Manager

San Francisco, California, United States12 yrs 4 mos experience

Highly Stable

Key Highlights

Over a decade of experience at LinkedIn.
Expert in consumer product marketing and growth strategies.
Passionate about enhancing user productivity and success.

Stackforce AI infers this person is a B2C product marketing leader with extensive experience in SaaS.

Contact

Skills

Core Skills

Go-to-market StrategyLeadership

Other Skills

Consumer ProductsB2C MarketingMarketing StrategyDigital MarketingManagementCommunicationData AnalysisStorytellingAnalytical Thinking

About

👉 Follow me for tips on how to navigate your corporate career & how to put LinkedIn to work — for you. I've worked at LinkedIn for over a decade, and can help you unlock the power of the platform for your career growth. 📈 Analytical and 🎨 creative product marketing leader. I bring this blended mindset to my day-job as a consumer product marketer. My experience spans both B2B and B2C, inbound and outbound product marketing, leading teams, managing managers, driving growth as well as value-based product development. I have heart 💙 for products that help people be more productive, successful, healthy, and happy.

Experience

8 roles

Senior Director of Product Marketing

Promoted

Mar 2024 – Present · 2 yrs 1 mo

Currently leading Creator Product Marketing & Growth Marketing for LinkedIn's Consumer products (user acquisition & Premium acquisition and retention)
I've led teams covering a variety of Consumer products here at LinkedIn: From user acquisition to Premium upsell & retention, and plenty of core consumer experience products along that lifecycle: Creator products (incl. Feed, Video, Analytics and more), Games, Trust & Safety, AI foundations.

Go-to-Market StrategyConsumer ProductsLeadershipB2C MarketingMarketing StrategyDigital Marketing+3

Director of Product Marketing

Promoted

Sep 2021 – Mar 2024 · 2 yrs 6 mos

Product Marketing lead for LinkedIn's Flagship (Consumer) Product

Group Product Marketing Manager

Jul 2019 – Sep 2021 · 2 yrs 2 mos

Lead the Product Marketing team that covers core consumer products: Content Experience, Messaging, Search, Identity (like this very profile!)

Senior Product Marketing Manager

Sep 2017 – Jun 2019 · 1 yr 9 mos

LinkedIn for Small Business
ProFinder
Career Advice
As the Consumer Marketing lead for Small Business, my team deeply understands this unique audience. We influence LinkedIn's strategy to build products for the men & women who work tirelessly to run their own businesses, and make it easy for them to get value from LinkedIn.
Follow our Small Business page for daily relevant tips! https://www.lnkd.in/SMBpage

Product Marketing Manager

Promoted

Apr 2016 – Sep 2017 · 1 yr 5 mos

Consumer Growth & Engagement
LinkedIn Premium
LinkedIn Sales Solutions
Product marketing across multiple pieces of the LinkedIn ecosystem. Primary responsibilities include: segment-specific marketing strategy, distilling user insights to influence product roadmap, crafting messaging to communicate value to users effectively, A/B testing to improve product performance.