Isha Narad

Digital Marketing Specialist

Bengaluru, Karnataka, India11 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in B2B marketing strategies.
Expertise in lead generation and digital marketing.
Successful product launches across multiple sectors.

Stackforce AI infers this person is a B2B Marketing Specialist with expertise in MarTech and digital marketing strategies.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementB2b MarketingMarketing Communications

Other Skills

AdvertisingBrand DevelopmentBudget ManagementCRMCorporate MarketingDigital MarketingE-commerceEnterprise MarketingEvent ManagementLead GenerationLinkedIn Marketing SolutionsMarket ResearchMarketing CommunicationMarketing ManagementOnline Marketing

About

As a Marketing Specialist at Halma plc, over two years of experience have been dedicated to advancing marketing communication strategies and driving impactful B2B initiatives. The role focuses on lead generation through targeted offline campaigns, enabling distributor and partner marketing activities, and ensuring successful new product launches. Collaborative efforts with cross-functional teams have been instrumental in executing demand-generation campaigns with clear objectives. Previous expertise at ATEN Advance Pvt Ltd and Ferroli Heating has refined skills in corporate marketing, PR, social media, and event management. Passionate about leveraging insights to craft strategies that resonate with target audiences, the goal remains to enable organizations to achieve growth through effective and innovative marketing approaches.

Experience

Halma plc

Marketing Specialist

Dec 2022 – Present · 3 yrs 3 mos · Bengaluru, Karnataka, India · On-site

Brand Strategy & Visibility:
Developed annual marketing plans and budgets for more than 11 OpCos, creating a centralized calendar that drove cross-brand alignment, reduced campaign costs, and enabled joint brand exposure at key expos.
Engagement & Expansion:
Onboarded 4 new OpCos (Sensorex, HWM, Riester & Suntech) into the India marketing ecosystem, increasing brand presence across all sectors. Achieved cost savings through shared sponsorships and improved brand cohesion.
Marketing Process Standardization:
Implemented event templates and compliance checklists, streamlining campaign execution with zero delays and enabling consistent advertising across OpCos.
Project Leadership:
Launched a lead communication pilot project, securing buy-in from 5 OpCos despite budget constraints. Improved visibility into sales funnels and enabled better campaign alignment.
Digital Presence & B2B Visibility:
Established Halma’s footprint on the CII Marketplace, boosting brand recall and credibility. Positioned the platform for sustained, cost-free lead generation.
Budget Accountability:
Introduced a time-tracking system for OpCo chargebacks, enabling transparent reporting and recovering ₹5.89+ lakhs, demonstrating marketing ROI.
CSR Branding:
Planned and led the “Giving from Heart” initiative for rural students, managing fundraising and operations—strengthening brand goodwill and community connection.
Digital & Creative Support:
Promoted digital marketing initiatives and created high-visibility internal campaign assets, reinforcing brand consistency and OpCo engagement.

Brand ManagementMarketing ManagementMarketing CommunicationsDigital MarketingB2B MarketingMarketing Strategy

Aten advance pvt ltd, india

Marketing Specialist

Sep 2021 – Jan 2023 · 1 yr 4 mos · Bangalore Urban, Karnataka, India

The Marketing Specialist are the primary field marketing experts, responsible for actively driving and managing the new market analysis, lead generation, corporate marketing, product marketing, digital marketing, PR, Event management, Channel Marketing & E-commerce business
 Independently conduct & review meeting with distributors and partners on marketing activity regionally.
 Drive the Training (on site; webinar, Seminar, product) Calendar jointly with Presales team in PAN India.
 Roll out Campaign for demand generation with clear objective.
 Enable, train & support distributors & partners in marketing activities.
 New product introduction (NPI) launch will be the major task to promote directly & indirectly in the region & track on lead generation with report.
 Participate in NPI, Marketing & Product Trainings & learn marketing tools to up skill regularly.
 Assist & support to PSM team in overall activity of product management & Strategy.
 Design promotions & scheme jointly with regional team.
 Work on Budget planning for quarterly activity & submit the result report.
 Establish the comprehensive E-commerce, channel & digital marketing plan for PAN India.
 Roll out ATEN E-Commerce business in India with PSM support.
Highlights :
 Successful launch of ATEN Brand on Amazon
 Conducted 10 + online and offline trainings and events & webinars.
 Digital Marketing streamlining
 Channel partner development – AV & IT business, streaming solutions and docking stations
 Lead management – no of lead generated in Q1 of 2022 – + 500
 + 8 specific campaigns launched to promote the New products

Corporate MarketingDigital MarketingEvent ManagementLead GenerationMarketing StrategyB2B Marketing

Ferroli heating (south asia) private limited

Sr. Marketing Exective

Jun 2018 – Mar 2021 · 2 yrs 9 mos · India

Key Resulted Areas :
1. Formulated innovative display methods to communicate brands at the point of consumption
2. Spearheaded the design & implementing a complex yet workable marketing communications strategy which concentrates on communication modalities
3. Handling vendors and external agencies for the PR , Social Media, BTL activation, creative communications.
4. Designing Brand Development activities
5. Developing & implementing marketing communications and social media strategies
6. Developing , reviewing & reporting on the business development division’s strategy
7. Defined budget & keeping a regular track on spends, control effectiveness evaluations on the tactical campaigns and competition
8. Handling product launches for different category product
Highlights so far :
1. Successfully launched 5 products
2. Re-lifting and creation of the various collateral which include the various brochures , leaflets.
3. Designed concept notes & presentations for multiple projects of industry that includes the sector specific presentations, concept notes for the advertising agencies and coordination with event management agencies
4. Maintaining brand presence across pan India through through the Inshop branding and Glow sign boards 5. Handling region specific events which includes the exhibitions.

Marketing CommunicationsSocial MediaEvent ManagementBrand Management

Kramer electronics india pvt ltd

Marcom Executive

Jan 2017 – Jan 2018 · 1 yr · Bengaluru, Karnataka, India

Project Handled: Developing brand communication, Defining brand engagement solutions
Key Result Areas:
Managed social media campaigns and day-to-day activities including online advocacy, editorials, community-outreach efforts, promotions and so on
Managed BTL activation & promotion budget: Budget planning, forecasts, and reports & accordingly effectuating business plans to attain maximum sales and optimum revenue
Conducted market research through industry contacts, publications, trade events and tracking business news toidentify ideas for growth
Presented several presentations to the internal employees to enhance the skills and business
Updated as per the marketing trends, innovations, communication techniques and any media regulations
Highlights:
Initiated efforts and provided training including Infocomm’17
Coordinated with various corporates that includes Ferns & Petals, Bliss Chocolates, Westin Hotels, Lalit hotels for various events
Initiated efforts and managed various marketing activities which increased the visibility of panel pages on social media

Social Media MarketingMarket ResearchBudget ManagementMarketing Communications

Kurlon ltd

Marketing Executive

Oct 2013 – Dec 2016 · 3 yrs 2 mos · Greater Bengaluru Area

1.Co-ordination between company and agencies :Handling various agencies related to brand which includes in house creative agency and appointed creative agency .
2.Brand development and maintenance: Maintaining layout and formats of Glow sign board designs, In-shops branding,Taking customer and dealer feedback on marketing collateral and on overall marketing activities.Co-ordination with internal team for execution of media plan which include radio, Tv and print advertisement. Co-ordination between the research agency and creative agency for defining the brand essence for organization ,Liaison between the top management and creative agencies for developing collaterals.Try to find the best innovative and cost effective way to be seen for executing the offers
Co-ordination with research agency for Quantitative and qualitative research.
3.POS / POP development :
Understanding the needs from the higher management which helps to develop POS/ POP material
Working on briefing formats for agency which can help them to understand the ideas and concepts behind the any festival /tactical offer.
Briefing agencies on creative requirement and taking follow ups for same , maintain deadlines.
Generating Copy for communication for POS & POPs
4.Execution of Marketing activity
Execution of the ground level of all marketing activities including Festival dhamaka, offer, Onam creative and other tactical offers and etc.
POS material to ASOs.
Get feedback from sales team
5.Marcom: Marketing Communication ( Internal & External)
All the communication development which includes pricelist, Posters, leaflets, brochures or anything needed.
Developing the copy which needs to be used for every communication
Coordinating with agency for Ad creative and maintaining deadlines
6.Archives :
Maintaining creative archives, Both hard and soft copies for future references.