Jun 2022 – Sep 2024 · 2 yrs 3 mos

• 💪I drive content lifecycle management, facilitating the flow of articles based on business needs, reviewing, editing, and publishing articles & creating engaging pictures and infographics. I also manage a team of a content writer and graphic designer while maintaining the website. This has enhanced website traffic and generated leads through the website.
• 💪I lead the strategy and development of marketing materials, including website copy and product brochures. I am in charge of copywriting and collaborating with the team to create visually engaging materials, effectively conveying key messaging to the target audience.
• 💪 I head social media strategy, drafting and posting content for all social media channels including LinkedIn, Twitter, Facebook, Pinterest, and Instagram.
• 💪 Overseeing the SEO initiatives; I optimize content for link building and keywords, and collaborate with external vendors to communicate requirements. Additionally, utilizing Trello, Google Analytics, and Search Console, I track, report, and analyze data to inform marketing decisions. Achieved increased website impressions and visits as a result.
• 💪 Additionally, I orchestrate market research to optimize content strategy and drive business growth, including competitor and market analysis, employing tools such as Alexa, Spyfu, and SimilarWeb to evaluate competitors' online presence.
• 💪I steer email marketing tasks at the company while designing and co-creating newsletter content on a bi-monthly basis, using MailChimp/MailerLite. I analyse audience data and make decisions based on it. This has enhanced the newsletter opening rate.
• 💪 Supporting the onboarding and training of new employees, I drive individual and group training initiatives for new writers, assign initial tasks, and connect new employees with hiring managers for feedback. Furthermore, I coordinate administrative functions for smooth onboarding.
• 💪I run the hiring process for part-time contractors based on business needs.

Jul 2021 – Jun 2022 · 11 mos

• I am responsible for career consulting, managing content for the company, and working on marketing, PR, sales, and tech projects based on business need to ensure smooth functioning, strong client relationships, and higher sales.
• 💪I lead content lifecycle management. I facilitate the flow of articles based on the business needs, along with writing and editing articles, creating engaging pictures and infographics for all articles, and publishing articles weekly on the company website. I also manage and maintain the website and drive training initiatives for new writers. This has enhanced website traffic and generated leads through the website.
• 💪While spearheading the SEO initiatives, I keep track of tasks on Trello, attend company meetings with vendors, collaborate with external vendors, and communicate business demands. Additionally, I use Google Analytics and Google Search Console to analyse data and base marketing decisions on it, making suggestions to the top management.
• 💪I steer email marketing tasks at the company while designing and co-creating newsletter content on a bi-monthly basis. To send out a newsletter, I use MailChimp/MailerLite. I analyse audience data and make decisions based on it. This has enhanced the newsletter opening rate.
• 💪Additionally, I orchestrate market research. I conduct competitor and market analysis based on company needs, use tools like Alexa, Spyfu, and SimilarWeb to determine and study their online presence. This data is used to enhance content strategy.
• 💪I co-managed project deliveries where I worked on career consulting projects such as resume writing, LinkedIn marketing, and networking strategy. I perform a quality check on other projects before their delivery to the client. I have been continually lauded for consistent performance with outstanding client feedback.

Oct 2020 – Jul 2021 · 9 mos

• 💪 I am responsible for career consulting and delivering projects to clients, managing content for the company, and working on marketing, PR, sales, and tech projects based on business needs to ensure smooth functioning, client relationships, and higher sales. I report to the Founder of the company.
• 💪 I lead content lifecycle management at the company. I manage the flow of articles based on business needs, write 6-8 articles in a month, edit articles by other writers, create pictures and infographics for all articles, and publish articles every week on the company website. I also train and orient new writers occasionally.
• 💪 I headed PR initiatives where I identified and reached out to potential partners to explore business opportunities. This resulted in CareerHigher being listed in the ‘top 100 career blogs on the web’ in 2020.

Jan 2020 – Oct 2020 · 9 mos

• I am currently responsible for different areas of marketing, specializing in content marketing, along with the management of the company’s website, and other PR platforms. In the past, I have also managed a third-party platform which is a revenue source for the company along with management of the company’s social media platforms.

Nov 2020 – Apr 2021 · 5 mos

• Mentoring an undergraduate student on their Edinburgh Award journey, helping them enhance their professional skills with a focus on overall development.

Jan 2019 – Aug 2019 · 7 mos

Oct 2018 – Aug 2019 · 10 mos

Sep 2018 – Aug 2019 · 11 mos

• Writer for the School Blog

Feb 2017 – Apr 2017 · 2 mos