Mar 2021 – Dec 2022 · 1 yr 9 mos · Bengaluru, Karnataka, India · Remote

• Interacted directly with international clients for campaign issues
• Utilized Google's CM360 tool for ad trafficking and report creation
• Monitored and optimized online advertising campaigns for performance and delivery
• Executed trafficking of digital advertising campaigns across various platforms
• Daily monitoring and reporting on campaign delivery and performance
• Managed creative asset trafficking and ad tag implementation
• Conducted quality assurance checks to ensure accurate delivery of ad creative
• Generated and delivered regular performance reports to internal and external stakeholders
• Assisted in the development and execution of ad operations processes and best practices
• Contributed to the development and maintenance of documentation related to ad operations processes
• Supported the onboarding and training of new team members on ad operations processes

Feb 2020 – Jan 2021 · 11 mos · Bengaluru, Karnataka · On-site

• Planned and executed web marketing strategy
• Managed branding and customer service on social media
• Conducted website search engine optimization and online sales
• Developed and executed digital marketing strategies to increase brand awareness and drive lead generation.
• Managed digital marketing budget and allocated resources according to campaign objectives.
• Utilized social media platforms to engage with followers and build relationships with the target audience.
• Conducted regular performance analysis of digital marketing campaigns and adjusted strategies based on data insights.
• Utilized SEO tactics to improve website visibility and drive organic traffic to the company's online properties.
• Monitored and optimized paid advertising campaigns on platforms such as Google Ads and social media networks.
• Created and managed content marketing strategies to attract and engage the target audience.
• Assisted in the development of the overall marketing strategy with a focus on digital marketing initiatives.
• Managed the company's online reputation and responded to customer inquiries and concerns on digital platforms.
• Helped in the development and execution of influencer marketing campaigns to expand brand reach and engagement.

Oct 2019 – Feb 2020 · 4 mos · Bengaluru Area, India · On-site

• Managed company and client's social media profiles
• Worked on SEO, graphic design, WordPress website, and email marketing
• Executed Facebook sponsored ads and lead generation for real estate client
• Executed social media content calendar to ensure consistent and engaging posts
• Managed email marketing campaigns and analyzed performance metrics
• Applied SEO best practices to improve website visibility and organic traffic
• Supported the implementation of influencer and ambassador marketing strategies
• Created and curated visual and written content for various digital channels
• Maintained and updated company’s social media profiles and reputation
• Engaged and interacted with online community to build brand presence
• Assisted in the management of social media and digital advertising budgets

Feb 2018 – Nov 2018 · 9 mos · Kolkata Area, India · On-site