Apr 2023 – Jan 2024 · 9 mos · India · Remote

• Spearheaded the planning, ideation, and execution of performance marketing, reactivation, and marketing automation initiatives, managing a quarterly budget of ₹4–5 Cr. Focused on key KPIs including CPL, conversion rate, landing page performance, and ROMI.
• Reduced CAC by 50% through strategic optimizations across paid media, reactivation campaigns, and automation workflows.
• Introduced and scaled high-impact initiatives including CRM marketing, webinars, reactivation funnels, and automated nurture journeys to improve MQL generation and boost lead-to-sale conversion rates.
• Led A/B testing for landing pages and ad creatives, improving campaign efficiency across Google Ads, Meta, and other PPC platforms.
• Collaborated with Product and Sales teams to develop revenue-focused outreach templates, driving a measurable uplift in sales productivity and conversion.
• Built a robust performance reporting framework in partnership with the Data team, enabling deep-dive analytics on campaign health and channel effectiveness.
• Created advanced marketing reports like creative performance analysis, funnel diagnostics, cohort analysis, and campaign-level dashboards using Power BI.

Oct 2022 – Apr 2023 · 6 mos · On-site

• Responsible for products offered to college students and freshers. create weekly & monthly marketing mix & budget plan for all the products in the portfolio with a quarterly budget more than 8-10 crores.
• Brought down the CPL by 40% for Facebook campaigns, and scaled up Google campaigns by 20% MoM for increased revenue.
• Led the SEO activities with an external agencies, provided a growth of 10%MoM traffic growth.
• successfully Onboarded & led influencer marketing campaigns as pilot run. strategic partnership with sharechat & Mojo app for branding and CPL campaigns for tier two cities.
• Conducted User Intent Dominance Analysis by testing all three awareness, consideration, and purchase intent ad copies. Further, provided recommendation on wireframe of LP’s architecture.
• Helped the brand to expand to 2nd tier cities with astute performance campaigns, resulted in 20% revenue share.
• Led the team of CRM & reactivation team and planned CRM based email, whatsapp, push notification campaigns.

Sep 2021 – Dec 2022 · 1 yr 3 mos · Bengaluru, Karnataka, India

• At Miles (Edtech, India's largest accounting & finance education company) I was leading the performance marketing for all the In-house products & Executive programs.
• Major marketing channel used are Google, Facebook+Instagram, Influencer marketing+ marketing automation with a budget of more than 3cr. monthly.
• Successfully maintained ACOS of <20% and at a conversion rate of 1.69%.

Nov 2019 – Apr 2021 · 1 yr 5 mos · Udaipur Area, India

May 2019 – Nov 2019 · 6 mos · Udaipur Area, India

• Core responsibility :-
• Creating strategies for Miraj group and it's verticals for digital platforms.
• Performance analysis.
• Team Management.

Nov 2018 – Apr 2019 · 5 mos · India

Apr 2017 – Jul 2017 · 3 mos · Patna Area, India

• While working for GST Patna, my responsibilty was to create awareness for Gst & Regulatoriesamong business class people and create an interaction between govt. official and normal people using digital platform.

Oct 2016 – Apr 2019 · 2 yrs 6 mos · New Delhi Area, India

• Role - Training Enterpreneurs, Business Owners, Working Professionals, Freelancers and Students.
• Modules trained in are as follows :
• website planning.
• freelancing
• social media

Jan 2016 – Oct 2016 · 9 mos · Noida Area, India

• SEO & SMO monitoring.
• Strategy preparation for different campaigns for digital marketing.
• Campaign management & implementation.
• Collaboration with others site for link building.
• Content Verification.
• Collaboration & Advertisements.
• Online promotion