Aug 2019 – Mar 2021 · 1 yr 7 mos

• Develop a strategy to market a company's product and services online.
• Paid media - Google Ads, Facebook, LinkedIn & other social promotional strategies.
• Plan PPC, Lead Generation, Display, App Install, Social Media, Content Marketing, Email Campaigns and SEO.
• Identify trends, insights, and optimize spend and performance based on the insights.
• Increase the number of qualified leads, by converting website traffic through CTA, landing pages, and lead generation campaigns.
• Plan, execute and measure experiments and conversion tests.
• Help firms building an online presence by implementing different branding strategies.
• Measure and report performance of digital marketing campaigns, and assess against ROI and KPI.
• Strategize, develop, and implement online content.
• Creating social media content calendars and execution.

Nov 2018 – Aug 2019 · 9 mos · Greater Bengaluru Area

• Campaign Management│Performance Marketing│Re-targeting | Display | Digital Media Planning | Social Media
• Increase sales and ROI through Paid Digital Marketing
• Increase product and brand awareness
• Increase Conversion rate optimization

Mar 2017 – Nov 2018 · 1 yr 8 mos · Gurgaon, India

• SEM
• Create PPC marketing campaigns for all the domestic destinations
• Test and analyze the performance of campaigns and landing pages to determine efficiency and effectiveness
• Manage different features of SEM like Keyword generation/Research, Bidding strategies, Traffic quality optimization, Ad Copies, A/B testing , Conversion tracking etc
• Manage Budget for each destination to stay within limits and avoid overspending while also utilizing the budget to the maximum potential to get low CPL(Cost-per-lead) and CAC(Customer acquisition cost)
• Work with Business team for monthly planning after analyzing the changes in travel industry and seasonal variations to strategically generate growth for the company
• Complete data analysis and RCA reporting to all the stake holders
• SMM
• Create campaigns with the objective of Traffic, Leads Generation, Conversions, App Install and Video Views
• Monthly planning and weekly reporting of Facebook KPI's as a Lead generation channel
• Regular update of FB creatives to improve the relevance score
• Optimize the bids as per the campaign performance
• Make changes and alterations to campaigns to fix issues and increase effectiveness
• App Marketing
• Create App install campaigns for Android and iOS app
• Using Apsalar for tracking the App installs

Apr 2016 – Oct 2016 · 6 mos · Gurugram, Haryana, India

• Campaign Management│Performance Marketing│Re-targeting | Display | Digital Media Planning | Social Media
• Manage Facebook campaigns to drive new customers to Mobile app for optimal CAC and CIR
• Work with re-targeting partners (Criteo, Vizury and Sociomantic) to optimize yield from the channel
• Brand awareness campaign: Worked on TVC and YouTube for brand awareness
• Analyze Web campaign for website conversion, video views, R&F and DPA
• Worked on organic channels (Facebook and Twitter) and YouTube Branding for a short duration

Sep 2004 – Jul 2010 · 5 yrs 10 mos · Noida, Uttar Pradesh, India

• In my fairly long stint at TIME, I have had the best employer experience so far. I loved managing thousands of students across a dozen programs with a small but tightly knit team. I was well-supported both in terms of brilliant faculty and talented counselors.
• As a Center Head, I was responsible for managing the region, center revenue targets, team management and customer satisfaction.