Arya Sharan

Product Marketing Manager

New Delhi, Delhi, India7 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Go-to-Market strategy execution.
Strong background in content marketing and sales enablement.
Passionate advocate for women's rights and gender equality.

Stackforce AI infers this person is a SaaS Product Marketing expert with a strong focus on content strategy and customer engagement.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyContent MarketingSocial Media MarketingSeoJournalism

Other Skills

Artificial Intelligence for BusinessB2B MarketingB2B writingB2C writingCase StudiesCommunicationContentContent PlanningContent ResearchContent StrategyCopy WritingCreative WritingCustomer MarketingDigital MarketingFeature Writing

About

As a Product Marketing Manager at Attentive.ai, I lead positioning, messaging, and GTM strategy & execution across our product portfolio. My work spans across multiple touchpoints: refining SAL quality, helping reduce demo no-shows, and building sales enablement content like competitive analysis, scope and pricing docs, datasheets, and case studies. Webinars, enabling lifecycle campaigns, and tradeshow messaging are core parts of my execution. I also support AEs with better collateral and analyzing SDR cold calls to improve effectiveness. On the content front, customer insights are regularly funneled back to the content marketing team to sharpen industry nuance and improve resonance with a very niche audience. My professional journey includes serving as a city-beat reporter for The Times of India in Hyderabad and writing for The Pioneer and Newsgram, a Chicago-based news site. I hold a background in English Journalism, which has honed my skills in storytelling and content creation. Outside of work, I am passionate about films, cricket, and advocating for women's rights and gender equality.

Experience

Beam ai

Product Marketing Manager

Oct 2024 – Present · 1 yr 5 mos · Hybrid

1. Go-To-Market strategy building & execution
2. Customer-centric targeted email campaigns, thought leadership content, and product led content
3. Sales enablement with case studies, cold-calling scripts, scope documents, and product walkthroughs
4. Cross-functional collaboration across product, sales, and customer success teams to develop and refine messaging, positioning
5. Monitoring the effectiveness of marketing initiatives and optimizing content strategies based on insights to improve lead generation and customer engagement
6. Customer marketing

Sales EnablementContent MarketingProduct MarketingProduct AdoptionCustomer MarketingPMM+1

Attentive.ai

4 roles

Product Marketing Manager

Promoted

Jul 2024 – Present · 1 yr 8 mos · Hybrid

1. GTM
2. Sales enablement
3. Product adoption
4. Growth marketing
5. Customer marketing

Sales EnablementB2B MarketingContent MarketingProduct MarketingProduct AdoptionCustomer Marketing+2

Content & Community Lead

Jan 2024 – Jul 2024 · 6 mos · Hybrid

Content Marketing; Social Media; YouTube Comms; Product Marketing

Social MediaB2B MarketingContent MarketingCopy WritingMarketingContent Planning+2

Content Lead

Sep 2023 – Jan 2024 · 4 mos · Hybrid

Taking care of Content & Community at Attentive.ai.

Social MediaB2B writingContent MarketingContent ResearchCase StudiesSearch Engine Optimization (SEO)+4

Content Specialist

Jul 2022 – Sep 2023 · 1 yr 2 mos · Hybrid

As a content specialist at Attentive.ai, a leading vertical SaaS company in the field services industry, I create both long and short-form content. My role involves research to target niche audiences, managing end-to-end content creation and publishing processes, and closely tracking content metrics. I collaborate with sales, marketing, design, and product teams to conceive, shape, and execute content goals.
Working in tandem with the growth marketers, I help develop content strategies that efficiently resonate with target audiences and fulfil our lead gen objectives. My scope covers diverse platforms, including blogs, websites, eBooks, newsletters, emailers, handouts, PPTs, and social media. An adept implementer of SEO strategies, I ensure content optimally reaches its audience.
I plan content calendars to maintain consistency across all platforms, and I am proficient in managing the company's LinkedIn page, including top management profiles, ensuring content that garners meaningful engagement. On a lighter note, I excel in crafting topical content and even enjoy transforming industry-relevant concepts into engaging memes.

Social MediaCommunicationContentWeb Content CreationContent ResearchCase Studies+8

Ukti

2 roles

Content Lead

Jul 2021 – Jul 2022 · 1 yr

Apart from creating well-structured, concise, impactful, and SEO-oriented pieces per brands’ content marketing strategies, I proofread and edit content. I also coordinate with writers and other editors to ensure the timely delivery of quality content pieces.
I have fluency in creating excellent short and long-form content, including case studies, landing pages, blogs, eBooks, and other content formats in the B2B space. I also have some experience with content gap analysis, competitor analysis, and researching in B2B content marketing.
I am also responsible for managing client communication for brands and training new writers.

Social MediaWritingKeyword Research

Content Creator

Aug 2020 – Jul 2021 · 11 mos

I am responsible for creating well-researched, relevant, grammatically coherent, and punchy content pieces. I create content aligning with the brand and editorial guidelines by building a comprehensive understanding of its audience and industry trends.
As a content creator, my primary responsibilities include understanding project briefs, conducting extensive research on multiple themes and topics, adhering to guidelines, updating project status, and regularly creating publishable content.
I also edit pieces and coordinate with writers, consistently providing detailed and constructive feedback. I am also responsible for client communication for the brands I handle.

B2B writingWritingContent MarketingB2C writingFeature WritingContent Research+5

The times of india

Reporter

Jun 2019 – Jun 2020 · 1 yr · Hyderabad Area, India

City beat reporter in Hyderabad covering railways, community, fisheries, educational institutions, and other special interest stories.

WritingCommunicationReportingFeature WritingJournalismMedia Relations

Scrollcafe

Content Writer

Jun 2017 – Nov 2017 · 5 mos · Work from home

WritingKeyword Research

The pioneer

Trainee Journalist

Jun 2017 – Jul 2017 · 1 mo · Ranchi

Working as a trainee journalist for the newspaper, I was responsible for finding new stories, covering events, and conducting interviews.
My main aim was to research, write, edit, proofread and file news stories and special features for the newspaper.

WritingReportingJournalism

Newsgram

News Writer Intern

Aug 2016 – Sep 2016 · 1 mo

Working closely with the sub-editor, I drafted at least two news stories every day. My work also included analyzing and interpreting wire stories and conveying the information to the readers.
I edited articles, wrote special pieces, and ensured that my work was publishable and adhered to the editorial guidelines. I also contributed to the news platform by presenting my opinions through comments on social media sites.

WritingReportingFeature WritingJournalism