Abhash Kumar

CEO

Bengaluru, Karnataka, India17 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 8 years in high-growth marketing roles.
  • Founder of a SaaS marketing course.
  • Led marketing at top startups like BYJU's.
Stackforce AI infers this person is a SaaS marketing expert with extensive experience in user acquisition and community building.

Contact

Skills

Core Skills

MarketingProduct StrategyProduct MarketingMarketing StrategySaas MarketingMedia Marketing

Other Skills

B2B MarketingBloggingBusiness DevelopmentBusiness StrategyBusiness-to-Business (B2B)Community BuildingCommunity EngagementCompetitive InsightContent MarketingContent StrategyCustomer AcquisitionDatabase TriggersDigital EducationDigital MarketingEditing

About

I am a Marketing professional specialising in user acquisition, communities, building e-mail funnels and copywriting. I have over 8 years of experience working with super-high-growth companies. I thrive in rapidly growing organisations that are ambitious with their vision and mission. I am passionate about marketing automation, Tennis, and a serial book-hoarder. 😛 I've been fortunate to be part of the early and core teams at well-known startups like BYJU's and YourStory. I also had a short stint working with some of the best tech journalism minds at FactorDaily. While still at college, I helped co-found a startup called Gyan Lab.

Experience

On brand - saas brand marketing cohort-based course

Founder & Core Instructor

Feb 2022Present · 4 yrs 1 mo

  • I run this comprehensive, 5-week live cohort-based course to help you break into SaaS Brand Marketing or upskill you from being a generalist marketer into a SaaS Brand Marketing specialist. You’ll get the skills, the frameworks, and access to a network of SaaS Marketing experts to build, up-level your SaaS Marketing career. The program has workshop-style interactive sessions over the weekends, 1:1 mentorship, micro-masterclasses by stellar guests from high-growth SaaS orgs, case studies, and group projects in a community-led learning environment. Whether you’re someone who has just started their career in Marketing or a young SaaS Marketer looking to accelerate your learning process to becoming a hands-on SaaS Brand Marketer, this is the perfect course for you.
  • The Founding Cohort of the course is ongoing (Feb 19-March 26, 2022). Join the waitlist to be notified when enrollments open for the next cohort (some time in April, 2022): https://onbrand.airtribe.live/apply
SaaS MarketingMentorshipCommunity Building

Springworks

2 roles

Vice President Marketing

Promoted

Sep 2021Present · 4 yrs 6 mos

  • I head the Marketing function at Springworks - one of the fastest-growing, blockchain-tech-based companies in India. We are building products and tools to simplify the future of HR, from the hire-to-retire employee lifecycle.
  • The first of these products is SpringRole. With SpringRole, we are building a platform that allows everyone to create their #VerifiedProfessionalProfile. A verified professional profile ensures that anything and everything that you say on your profile is attested by peers, your company, or through Background Verification (BGV). You can create your #VerifiedProfessionalProfile here: https://springrole.com/
  • As a company, SpringRole's ultimate goal is to build product and services that make the professional lives of HRs and recruiters easier. SpringVerify helps new-age companies do faster, easier and automated Background Verification (BGV) of their employees, both current and new. Check it out here: https://springverify.com/
  • Also, currently in beta is SpringRecruit - a free-forever Applicant Tracking System.
  • Springworks is almost always in perpetual hiring mode. We are a high-growth company looking to add several dozen employees over the next few months. Check out current openings here: https://springworks.springrecruit.com/
MarketingProduct StrategyBusiness DevelopmentDigital MarketingEmail Marketing

Head Of Marketing

Apr 2018Sep 2021 · 3 yrs 5 mos

Springverify

Vice President Marketing

Apr 2018Present · 7 yrs 11 mos · Bengaluru, Karnataka, India · Remote

Factordaily

Head Of Marketing

Jun 2017Feb 2018 · 8 mos · Bengaluru, Karnataka, India

  • FactorDaily.com is a new age media startup dedicated to bringing to you - "Signals that help you read the future".

Yourstory media

3 roles

Lead - Social Media Marketing | Digital Marketing | Growth at YourStory Media

Promoted

Oct 2015Feb 2017 · 1 yr 4 mos · Bengaluru, Karnataka, India

Media MarketingContent Strategy

Social Media Marketing Lead

Promoted

Nov 2014Sep 2015 · 10 mos · Bengaluru, Karnataka, India

Assoc. Editor

Nov 2013Oct 2014 · 11 mos · Bengaluru, Karnataka, India

Career break

Career transition

Dec 2012Nov 2013 · 11 mos · Bengaluru, Karnataka, India

  • After quitting my first job at BYJUs in Dec 2012, I decided to take a 1-year break to figure out 'what next'. To survive in B'luru, I did a bunch of odd jobs 👇
  • 📝 started tutoring a couple of French kids at a nearby apartment in the evenings; grew to 4 via word of mouth 😇
  • 🚀 helped an ex-colleague get his offline coaching biz off the ground on weekends
  • ✍ started freelance writing; my first article was for a publication called trak.in. It went viral according to Arun Prabhudesai (the founder and Chief Editor at that point in time).
  • During this 10-11 month period, startups had started getting attention. Bangalore was the hub! 🤩
  • YourStory (YS) and PluggdIn (now NextBigWhat) were the only two media entities that really cared about Startups back then. I'd make time to attend startup events - mostly by YourStory.
  • I remember meeting Joe Gebbia* at the YS office (which was a 3.5 BHK on the 2nd floor of a 3-story building right behind Toit in Indiranagar). 40-50 of us crammed in a small hall to listen to *the co-founder of Airbnb - one of the biggest startup stories from the US. 🔥
  • After a while, having attended several meetups, I got to know each and every member of the (then small) team at YS.
  • I remember Shradha Sharma (Founder, YourStory) offered me a lift back from one such conference at Taj Yeshwanthpur in Oct 2013. We stopped for ice cream at a Häagen-Dazs in 1-MG mall.
  • This is where she asked me to join YourStory to help with community building.
  • I already knew the team members + having started a startup while still in college I was massively curious about startups. This decision was a no-brainer. I joined YourStory as a consultant in Nov, '13.
  • This was the best thing that happened to me. I learned Marketing on the job. 😍
  • That's my career break story 😇
  • #IAmProfessional

Think and learn pvt ltd

Education Consultant/Business Development Manager

Jan 2012Dec 2012 · 11 mos · Bangalore

  • As a Business Development Manager, I was responsible for expanding base in Chennai region. This included Institutional sales, marketing the various CAT, CRT programs etc to several colleges and institutions, prospecting clients and engaging them on a regular basis for a lasting business relationship. It also included handling all the operational areas pertaining to conducting the Satellite-based classes in a smooth manner week-over-week at several of the centers.

Add-on-gyan educational services pvt. ltd.

Co- Founder & Evangelist

Jan 2011Dec 2011 · 11 mos · Udupi, Karnataka

  • ADD-on-GYAN Educational Services Pvt Ltd (AOGES) in an Award Winning Startup began on 24th December, 2010 and dedicated to the overall growth and development of school students in India.
  • The Company recognizes the inherent problems in the Indian Education System and works in the education sector where we provide Value Added Education to school students from classes 6 – 12 through projects, practical training, career education etc.
  • The Company’s sole aim is to empower students and help them take crucial decisions at the most important junctions in their lives along with adding value to the vast Human Resource of India and facilitating greater R&D.

Manipal institute of technology

Student

Aug 2007Jul 2011 · 3 yrs 11 mos

Education

Manipal Institute of Technology

Bachelor of Engineering — Electrical Engineering

Jan 2007Jan 2011

Delhi Public School, Bokaro Steel City

Higher Secondary School — Science

Jan 2004Jan 2006

St. Francis School, B Deoghar

High School — Science

Jan 2000Jan 2004

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