Kabir Babu — Digital Marketing Specialist
An exceedingly above-average man once said, “Great stories are told from the lens of lived experiences.” --- That man? Yours truly. My journey didn’t start in boardrooms or brainstorming sessions. It began in academia, where I was knee-deep in theology and global politics, exploring the intersections of identity, culture, and human narratives. But life had other plans. I swapped research papers for brand playbooks and found my calling turning corporate jargon into compelling, human-centered storytelling. For nearly a decade, I’ve crafted narratives that don’t just inform but inspire. At KPMG, I build communication strategies that bridged the gap between leadership and talent. At dentsu, I worked on educational Generative AI campaigns and positioned the organisation as an expert in the field that amplified brand visibility. From steering HR and recruitment campaigns to content marketing for global tech brands, I’ve mastered the art of making complex ideas digestible and, dare I say, unforgettable. My expertise lies in content strategy, brand positioning, and content marketing, with a keen focus on Generative AI and UX-driven storytelling. Whether it’s talent branding, thought leadership, or PR, my goal remains the same help businesses find their voice and make it heard. But beyond the metrics and media impressions, what truly drives me is the psychology behind storytelling. What makes people click, engage, and trust? That’s the puzzle I solve daily. When I’m not crafting campaigns, you’ll find me deep in books on AI ethics, culture, and philosophy or attempting to write my own. Because at the heart of it all, I’m still just a storyteller, trying to make sense of the world, one narrative at a time. What’s the best brand story you’ve ever come across? Let’s talk.
Stackforce AI infers this person is a Marketing Communications Specialist with expertise in content strategy and brand development.
Location: Calgary, Alberta, Canada
Experience: 7 yrs 7 mos
Skills
- Content Marketing
- Digital Marketing
- Content Strategy
- Marketing Communications
- Project Management
Career Highlights
- Expert in Generative AI and content strategy.
- Proven track record in enhancing brand visibility.
- Skilled in transforming complex ideas into engaging narratives.
Work Experience
ITRES
Marketing Content Specialist (10 mos)
KPMG
Assistant Manager Corporate Communications (7 mos)
dentsu
Marketing & Communications Lead (1 yr 8 mos)
Kashware
Content Lead (6 mos)
Senior Content Writer (6 mos)
Milarepa Fundation
Director of Operations and Projects (1 yr 6 mos)
SYMBIOSIS INTERNATIONAL UNIVERSITY
Research and Teaching Associate (1 yr)
University of St Andrews
Research Assistant (1 yr)
Education
M.Phil Research at University of St Andrews
Master of Arts (M.A.) at Durham University
Bachelor of Social Science (B.A.Sc.) (Honours) at Guru Nanak Dev University, Amritsar
