Akarsh Pandey

Business Development Executive

Pune, Maharashtra, India4 yrs 7 mos experience

Key Highlights

Proven expertise in marketing campaign management.
Strong analytical skills driving data-driven decisions.
Experience in cross-functional team collaboration.

Stackforce AI infers this person is a Marketing Analyst with strong data analysis capabilities in the MarTech industry.

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Skills

Core Skills

Marketing Campaign ManagementData Analysis

Other Skills

Analytical SkillsBing AdsCampaign AuditsDatoramaGoogle AdsGoogle AnalyticsGoogle Data StudioGoogle Tag ManagerKPI ImprovementLeadershipManagementMicrosoft ExcelMicrosoft OfficeMicrosoft Power BIMicrosoft PowerPoint

Experience

Dentsu media dgs

Senior Analyst

Apr 2024 – Present · 1 yr 11 mos · Pune, Maharashtra, India · Hybrid

Dentsu india

2 roles

Associate

Feb 2022 – Apr 2024 · 2 yrs 2 mos · Pune, Maharashtra, India · Hybrid

▪ Partnered with Team Manager to draw out the best possible strategies and deploy them within the marketing campaigns, while analyzing data to extract insights using statistical and analytical techniques.
▪ Cross-functional role partnering with multiple teams to ensure the project and strategies implementations are on track and synced, responsible for deep analysis to find areas and blind spots where improvements can be done to maximize ROI.
▪ Stakeholder Management, responsible for the management of projects and all other deliverables while ensuring the best results for the team.

Analytical SkillsMarketing Campaign ManagementData AnalysisStakeholder Management

Intern

Jul 2021 – Jan 2022 · 6 mos · Pune, Maharashtra, India · Hybrid

▪ Conducted audits across the campaigns of different accounts to draw out the insights and strategize the further process to increase the KPIs throughout the accounts.
▪ Make use of data to extract actionable insights across multiple dimensions to improve conversions and other KPIs throughout campaigns

Data AnalysisCampaign AuditsKPI Improvement

Bharat petroleum corporation limited

Summer Intern

Jul 2019 – Aug 2019 · 1 mo · Noida, Uttar Pradesh, India

In this period of internship, I assigned to the project of studying HVAC in BPCL (in Noida premises) and to find the solution how to cut the cost of running HVAC along with carrying the vision to make it economically beneficial to the corporation.