Pratishtha Pandey

Business Development Executive

Gurugram, Haryana, India4 yrs experience

Key Highlights

5+ years in programmatic and performance marketing.
Expert in DV360 and Amazon Ads campaign management.
Strong analytical skills driving scalable growth.

Stackforce AI infers this person is a MarTech professional with expertise in programmatic advertising and campaign optimization.

Contact

Skills

Core Skills

Programmatic Media BuyingCampaign Strategies

Other Skills

AdopsAnalytical SkillsMarketing Campaign ManagementGoogle AdsTGISoft SkillsPresentationsPost Campaign AnalysisCampaign AnalyticsSEOSocial Media MarketingSearch Engine Marketing (SEM)Data AnalysisSearch Engine Optimization (SEO)Communication

About

Marketing and growth professional with 5+ years of experience, specializing in programmatic and performance marketing across DV360, Amazon Ads, and DSP platforms. I manage end-to-end campaign ownership—from media planning and tracking setup to optimization, automation (CBA), and performance reporting—driving efficiency, ROAS, and scalable growth. I regularly lead client discussions and translate complex data into clear, actionable insights. I bring a product and growth mindset, with a strong focus on user behavior, experimentation, and process improvement, and I am keen to grow into product, growth, or strategy-oriented roles within tech-driven organizations.

Experience

4 yrs

Total Experience

11 mos

Average Tenure

Current Experience

Uber

Campaign Manager

Jan 2023 – Aug 2023 · 7 mos · Chennai, Tamil Nadu, India · On-site

Planned, launched, and optimized DV360 campaigns across multiple digital channels.
Managed campaign budgets and ensured effective allocation to maximize results.
Conducted market and competitor analysis to support campaign strategy.

Campaign StrategiesProgrammatic Media BuyingAdopsAnalytical SkillsMarketing Campaign ManagementGoogle Ads

Paragon digital services pvt ltd

Process Executive

Feb 2021 – May 2023 · 2 yrs 3 mos · Chennai, Tamil Nadu, India

Supported execution of digital and programmatic campaigns across multiple platforms.
Generated, analyzed, and optimized performance reports to improve campaign outcomes.
Stayed aligned with evolving industry trends and best practices.