Deepali Solanki

Digital Marketing Specialist

Mumbai, Maharashtra, India11 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Spearheaded multi-channel marketing campaigns.
Recognized as Star Performer for campaign success.
Expert in data-driven marketing strategies.

Stackforce AI infers this person is a Fintech Marketing Specialist with expertise in performance marketing and campaign management.

Contact

Skills

Core Skills

Campaign ManagementMarketing AutomationPerformance MarketingQuality AssuranceMarket ResearchData ManagementLead Generation

Other Skills

Campaign ExecutionCascading Style Sheets (CSS)Customer ServiceData AnalysisHTMLMarketing Campaign ManagementMicrosoft ExcelMicrosoft OfficeOnline ResearchOperations ManagementProject ManagementSQLSalesWeb Research

About

At spocto, my focus as a Assistant Campaign Manager revolves around spearheading performance marketing initiatives that drive client engagement and meet critical KPIs. Leveraging my proficiency in marketing automation, I have been instrumental in designing and executing multi-channel campaigns that significantly contribute to our clients' success. Our team's work with notable financial institutions, including ICICI Bank and HDFC Bank, showcases our commitment to delivering innovative and result-oriented marketing strategies. Collaboration is at the heart of my operational approach, working closely with sales, content, and analytics teams to ensure that our campaigns are not only creative but also data-driven and well-coordinated. This synergy has enabled us to consistently optimize campaign performance and has been pivotal in earning recognition, including the Star Performer Award. Driven by a mission to excel in digital marketing, my goal is to continue advancing our clients' growth and fostering strong, enduring partnerships.

Experience

Spocto x (a yubi company)

4 roles

Assistant Campaign Manager

Promoted

Apr 2025 – Present · 11 mos · Mumbai, Maharashtra, India

Supported the end-to-end execution of multi-channel marketing campaigns (IVR,SMS, Email, WhatsApp,Conversational Bot) for digital financial products and services.
Collaborated with cross-functional teams (product, growth, compliance, data) to ensure timely and compliant campaign delivery.
Monitored campaign performance metrics and assisted in data-driven optimizations to improve engagement and conversion.
Assisted in audience segmentation using behavioral and transactional data to support targeted and personalized messaging strategies.
Coordinated with creative teams and external vendors to deliver campaign assets aligned with brand and regulatory standards.
Conducted A/B testing for messaging and creative variations to inform future campaign strategies.
Maintained accurate budget tracking and campaign calendars, ensuring alignment with product and launch timelines.
Produced performance reports and dashboards for internal stakeholders to track KPIs and campaign ROI.
Conducted competitive research and trend analysis to support campaign positioning and product differentiation.

SQLCampaign ManagementCampaign ExecutionOperations ManagementMarketing Automation

Senior Campaign Executive

Apr 2023 – Mar 2025 · 1 yr 11 mos · Mumbai, Maharashtra, India

Plan, manage and optimize performance marketing campaigns - Email, SMS, Voice, WhatsApp, TalkBack Bot , Conversation Bot marketing automation tools
Coordination with All the internal teams to get work executed on UAT
Manage the day-to-day campaign activities across search engines including the campaign implementation
Creating plans & strategies for each product in a day to day campaigns to achieve the best results.
Track the progress report on daily basis and make changes in plans as per the report to achieve maximum results.
Monitor, analyze, and report on campaign performance, using data to optimize campaigns and achieve KPIs.
Work closely with the sales team, content team, and other stakeholders to ensure campaign alignment with business objectives.
Monitoring and increasing effectiveness of campaigns by doing Advance Data Analytics through various software’s – Excel Macros, Google Analytics.
Handled Multiple clients i.e. ICICI Bank , AXIS Bank ,HDFC Bank , Yes Bank , Bajaj Finance Limited, TVS Credit Services LTD, RBL Bank ,L&T Finance , IndusInd Bank, Federal Bank.

Microsoft ExcelMicrosoft OfficeCampaign ManagementMarketing Campaign ManagementOperations ManagementPerformance Marketing

Campaign - QA & Analytics

Promoted

Jan 2022 – Mar 2023 · 1 yr 2 mos · Mumbai, Maharashtra, India

Plan, manage and optimize performance marketing campaigns - Email, SMS, Voice, WhatsApp, TalkBack Bot ,marketing automation tools
Coordination with All the internal teams to get work executed on UAT
Manage the day-to-day campaign activities across search engines including the campaign implementation
Assist with Campaign technical implementation and support trouble-shooting
Handled Multiple clients i.e. ICICI Bank , AXIS Bank ,HDFC Bank , Yes Bank , Bajaj Finance Limited, TVS Credit Services LTD, RBL Bank ,L&T Finance , IndusInd Bank.

Microsoft ExcelData AnalysisCampaign ManagementMarketing Campaign ManagementOperations ManagementQuality Assurance

Campaign Executive

Apr 2021 – Jan 2022 · 9 mos · Mumbai, Maharashtra, India

Design accurate and error-free campaigns to remind the customers to pay the loan EMI on time.
Design the SMS, IVR and Email Campaign to help the banks to recover the loan amount with the digital collection process.
Track each and every campaigns after execution.
Track the progress report on daily basis and make changes in plans as per the report to achieve maximum results.

Microsoft ExcelData AnalysisCampaign ManagementMarketing Campaign ManagementOperations ManagementMarketing Automation

Kankei relationship marketing services pvt. ltd.

Research Analyst

Jun 2019 – Mar 2021 · 1 yr 9 mos · Mumbai Metropolitan Region

Research on asia pacific region companies data.
My job role over here was to get the contact information of the higher level of the firm (CXO. VP. Dir, Decision makers of the company).
Contact information include their full name, address, email, phone number.
Processing data as per the clients requirements.
Extracting data from various sources Such as through company website, social site like LinkedIn, hoovers, etc.
Handling the complete process of extracting raw data to standardizing and maintaining in one sheet.
Excellent research skills on the internet.
Mainly Search on Global location.

Microsoft ExcelLead GenerationWeb ResearchMarket ResearchOperations ManagementData Management

Ldg solutions pvt. ltd.

Data Enrichment Executive(Web Research)

Jan 2019 – May 2019 · 4 mos · Mumbai Area, India

List building & List Research as per requirement.
Managing thousands of data using MS Excel & Google spreadsheet including Quality Check.
Data Mining, formatting, manipulation and data hygiene.
Searching information using Internet (Mainly the Executive details of companies which are based Nationally & Internationally).
Data Mining, Harvesting of various websites from database
Finding relevant information using Search-Engines like Google & Yahoo, LinkedIn.
Providing training related to project and solving the queries
Working with spread sheet.
Doing Research on website as per client’s requirement.
Data Maintenance, Validations,Reformatting & Emails Management using MS Excel, MS Word, MS Outlook and Internet
Familiar with some databases like, Factiva, Linkedin, Hoovers, Xing, OneSource, Bloomberg, Zoominfo, Reuters etc.

Microsoft ExcelLead GenerationWeb ResearchMarket ResearchOperations ManagementData Management

Nexsales solutions private limited

Web Research Analyst

May 2016 – Dec 2018 · 2 yrs 7 mos · Mumbai Area, India

List building & List Research as per requirement.
Linkedin Research & Handling database tool (file import/export, database maintenance).
Generating data from internet research for Conferences, Events & Exhibitions.
Managing thousands of data using MS Excel including Quality Check.
Data Mining, formatting, manipulation and data hygiene.
Searching information using Internet (Mainly the Executive details of companies which are based Nationally & Internationally).
Familiar with some databases like, Factiva, Linkedin, Hoovers, OneSource, Bloomberg,
Zoominfo, Reuters etc.

Microsoft ExcelLead GenerationWeb ResearchMarket ResearchOperations ManagementData Management

Datamatics business solutions ltd.

Web Research Analyst

May 2014 – Apr 2016 · 1 yr 11 mos · Mumbai Area, India

Ensure quality deliverables
Analyzing the market, including competitors and consumers
Conducting Online market research
Website content management
Data Mining, Harvesting of various websites from database
Finding relevant information using Search-Engines like Google & Yahoo, LinkedIn.
Providing training related to project and solving the queries
To compile and produce cleaned data files after validation
Analyzing and updating required information.
Working with spread sheet.
Doing Research on website as per client’s requirement.
Data Maintenance, Validations, Reformatting & Emails Management using MS Excel, MS Word, MS Outlook and Internet.
Maintaining and updating customer database