Nov 2023 – Sep 2024 · 10 mos · Bengaluru, Karnataka, India · On-site

• Guide brands integrated with Live2.ai in leveraging platform features for effective content creation aligned with business goals.
• Analyze and optimize brand content on Live2.ai, providing insights and recommendations to enhance engagement and maximize platform features.

Apr 2023 – Sep 2024 · 1 yr 5 mos · Bangalore · On-site

• Project 1 : Woovly - Influencer Manager
• Execute influencer content plans within brand guidelines, collaborating with more than 700+ Influencers along with 20+ Agencies.
• Monitor and optimise campaigns, and stay current on influencer marketing trends for cross-functional collaboration.
• Project 2 : Woovly Creator Studio - Campaign Manager
• Lead end-to-end planning and execution, coordinating tech, content, and product design for a successful app launch.
• Continuously analyse metrics and collaborate across teams to enhance app performance and user experience.

Jan 2023 – Apr 2023 · 3 mos · Gurugram, Haryana, India

• This position involves coming up with ideas for content intellectual properties and partnerships to increase the usage of Livestream.
• The job requires close interaction with the corporate marketing team, product team, agencies, and media to plan, proofread, implement, and execute various marketing events and programs.
• It also involves creating strategies for managing content from start to finish, including creation and delivery of in-app content.
• Collaborating with the product team to develop new product and backend features, such as Live Game streaming, is also important.
• Additionally, the role includes conducting content audits to identify areas for improvement in content creation and operations, as well as evaluating and optimizing marketing budget and pricing strategies.
• The position involves managing reports on content revenue, audience behavior, campaign performance, targeting, and growth, as well as marketing reports such as competitive analysis, KPIs, app traffic, and social media engagement.
• Finally, the job requires designing in-app activities and contests that can increase revenue and enhance the user experience.

Apr 2022 – Jan 2023 · 9 mos · Gurugram, Haryana, India

• Managing and supervising team to ensure they are performing their duties effectively and efficiently.
• Developing and implementing operational policies and procedures to improve business processes.
• Monitoring and analyzing key performance indicators (KPIs) to identify areas for improvement and optimize business operations
• Collaborating with other departments to ensure smooth and integrated operations
• Implementing quality control measures to ensure product quality meets or exceeds customer expectations.
• Creating and managing budgets, tracking expenses, and forecasting revenue to ensure profitability and growth.
• Analyzing performance data and implementing improvements to increase efficiency, productivity, and quality of services.

Mar 2022 – Jun 2022 · 3 mos · Gurugram, Haryana, India

Aug 2021 – Jul 2022 · 11 mos · Gurugram, Haryana, India

• Developing and implementing influencer marketing strategies and campaigns to meet brand goals and objectives.
• Conducting research and identifying relevant influencers and partners to collaborate with
• Negotiating contracts and agreements with influencers and partners
• Managing influencer and partner relationships and communications throughout the campaign
• Creating and executing influencer content plans and ensuring they align with brand messaging and guidelines
• Analyzing campaign performance data and providing insights and recommendations for optimization
• Staying up-to-date with industry trends and changes in the influencer marketing landscape
• Collaborating with cross-functional teams, including social media, content, and marketing teams to ensure integrated campaigns and messaging.

May 2020 – Aug 2020 · 3 mos · India · Remote

May 2020 – Jul 2020 · 2 mos · India · Remote

Dec 2018 – Feb 2019 · 2 mos · India · Remote