Aruna Daryanani

CEO

Mumbai, Maharashtra, India17 yrs 11 mos experience
Highly Stable

Key Highlights

  • Led product innovation for Amazon's AVOD services.
  • Recognized as a top business executive under 40.
  • Expert in driving digital transformation in finance.
Stackforce AI infers this person is a B2C Product Leader in Media and Technology.

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Skills

Core Skills

Product ManagementGrowth Strategy

Other Skills

AnalyticsBankingBusiness AnalysisBusiness PlanningBusiness StrategyBusiness ValuationCapital MarketsCompetitive AnalysisCorporate FinanceCreditEquity ResearchFinancial AnalysisFinancial ModelingFinancial StructuringGrowth Hacking

About

I currently lead Product, Technology, Growth and Marketing for Amazon MX Player, one of India’s largest AVOD service. Prior to this, I spearheaded the launch and growth of Amazon miniTV, and served as Chief of Staff to the Amazon India CEO, working across high-impact strategic initiatives. Before Amazon, I spent 8 years at Citibank, driving digital transformation across retail banking, product management, and corporate banking for leading MNC clients. Over the past 18+ years, I have built a track record of delivering results across product innovation, platform growth, GTM strategy, P&L leadership, and digital transformation. I bring a unique blend of experience across consumer tech, media, finance, and marketing - with the ability to build, scale, and lead cross-functional teams in fast-paced, high-growth environments. Over the course of my career, I’ve been recognized with several prestigious honors, including: *BusinessWorld’s Top 40 Under 40 Business Executives (2024) *Economic Times Young Leader (2012) *Women Disruptors in Media by Adgully (2024) *Leading woman leader in Media & Entertainment by IndianTelevision.com (2025) I amd passionate about solving complex problems, building purposeful platforms, and creating inclusive teams that scale.

Experience

Amazon mx player

Director | Head of Growth, Product, Tech & Marketing

Sep 2024Present · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

  • Leading Growth, Product, Tech, and Marketing functions at Amazon MX Player, serving over 250 million monthly users.
  • Spearheaded the successful acquisition of MX Player, enhancing Amazon's content ecosystem.
  • Drive business and technology integration post-merger, optimizing operational efficiencies.
  • Foster a culture of innovation, resulting in increased user engagement and revenue growth.
Growth HackingTechnologyBusiness StrategyLeadershipProduct ManagementGrowth Strategy

Amazon

8 roles

Director and Business Head, Amazon miniTV

Promoted

Apr 2023Oct 2024 · 1 yr 6 mos

  • Leading Product, Tech and Marketing for Amazon miniTV - Amazon's free ad-support (AVOD) entertainment service
Product Management

Sr. Manager - Amazon miniTV

Sep 2020Mar 2023 · 2 yrs 6 mos

  • Led launch and scale-up of Amazon miniTV - Amazon's free ad-supported OTT service on Amazon's shopping app. Key responsibilities include leading product, tech and marketing functions.
Product Management

Chief of Staff to Global Sr. VP & Country Head, Amazon India

Apr 2019Aug 2020 · 1 yr 4 mos

  • Technical Advisor and shadow to Amazon India Head

Sr. Manager (Product) and Observer to Global Sr. VP & Country Head, Amazon India

Jul 2018Mar 2019 · 8 mos

Sr. Manager (Product), Amazon Prime Delivery Experience

Nov 2017Jun 2018 · 7 mos

Principal Product Manager, Amazon Prime Delivery Experience

Promoted

Oct 2016Oct 2017 · 1 yr

Manager, Delivery Experience Product Management

Apr 2016Sep 2016 · 5 mos

Sr. Product Manager, Delivery Experience

Dec 2014Mar 2016 · 1 yr 3 mos

Citibank india

4 roles

Asst Vice President - Cash & Trade Sales, Citi Treasury & Trade Solutions

Jan 2013Dec 2014 · 1 yr 11 mos

  • Responsible for cash and trade sales for a portfolio spanning across Airlines, Pharmaceuticals, Chemicals and FMCG. My portfolio comprised of both large local as well as multi-national corporates across Mumbai and Gujarat.

Asst. Vice President, Emerging Affluent Segment – Banking Products

Jan 2012Dec 2012 · 11 mos

  • Launched Citibanking, an enhanced value proposition for the emerging affluent segment in India, as part of Citi’s Asia Pacific strategy.
  • Designed the Citibanking value proposition based on an extensive research conducted for the emerging affluent segment, to understand their financial needs and attitudes.
  • Led business re-engineering initiatives to improve operating efficiency

Sr. Product Manager - Citi At Work (Suvidha) & Niche segments

Jan 2009Dec 2011 · 2 yrs 11 mos

  • Product & portfolio management of Citi At Work, Citibank Expatriate banking and niche segment products
  • Redesigned Citibank ATM formats across India, to differentiate Citi ATMs from competitor ATMs, build a uniform client experience across sites and enhance usage
  • Launched the ‘Global Personal Banking’ program in India for the emerging affluent segment, to leverage Citi’s global presence and enable outgoing clients to avail of seamless banking services in other countries

Product Manager - Citibank India and NRI website

Jun 2007Dec 2008 · 1 yr 6 mos

  • Managed Citibank’s India and NRI portals and launched Citibank’s Corporate Banking website
  • Responsible for online lead generation for various products, website visitations, search engine optimization and portal design agencies - Launched Citibank’s Corporate Banking website
  • Conceptualised ‘Use credit responsibly’, an online education campaign for Citibank
  • Led Citibank’s search engine optimisation and marketing initiatives through social networking channels

Education

SPJIMR SP Jain Institute of Management & Research

Master of Business Administration (M.B.A.) — Marketing Management

Jan 2005Jan 2007

R A Podar College of Commerce and Economics

Bachelor of Commerce (B.Com.) Hons. — Commerce and Economics

Jan 1999Jan 2004

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