Feb 2023 – May 2023 · 3 mos · United Kingdom

• Assisted in configuring Google Search Console for their website and successfully verified it using an HTML tag.
• Key Achievements
• Developed strategies to optimize XML sitemaps within the search console, improving page indexing effectiveness over time.
• Advanced image accessibility by refining alternative text and suggested enhancements to core web vitals, aiming to boost user experience and search engine rankings.
• Addressed challenges in newsletter subscriptions by optimizing the signup form placement and re-establishing Mailchimp integration, resulting in a significant 11.96% increase in subscribers from 7,573 to 8,479.

Apr 2020 – Jan 2023 · 2 yrs 9 mos

• Worked collaboratively across departments on market research and strategic planning, establishing timelines by working backwards from launch dates to pre-emptively address potential challenges, ensuring smooth market entry. Simultaneously, I partnered with the Business Head on financial oversight, actively contributing to maintaining profitability.
• Created and executed sophisticated data analytics techniques to enhance comprehension of market dynamics, viewership analytics, and strategic decision-making.
• Directed interdepartmental cooperation to integrate market research findings into practical strategies for brand growth.
• Led the launch of a new movie channel, concentrating on strategic content organisation and delivery enhancements to heighten viewer involvement.
• Investigated and decoded intricate data sets, converting them into practical insights for strategic development and market competition.
• Led the analysis of market trends and consumer patterns, influencing the formulation of focused marketing initiatives to amplify business expansion.

Apr 2018 – Mar 2020 · 1 yr 11 mos

Aug 2017 – Mar 2018 · 7 mos

Apr 2016 – Aug 2017 · 1 yr 4 mos

• Conducted comprehensive market research for broadcast media, employing tools such as TAM, BARC, and RAM to analyse and report on data extensively. This research supported the creation of strategic responses to competitive events such as the Indian Premier League (IPL), enhancing our approach to market challenges.
• Directed research projects to explore media consumption patterns on digital and traditional platforms.
• Formulated strategies tailored to address market-specific challenges in the sports and entertainment sectors.
• Analysed data using industry-standard software, converting complex datasets into practical insights for strategic planning.
• Enhanced content scheduling effectiveness through innovative approaches, aligning audience preferences with operational capabilities.
• Implemented advanced reporting mechanisms to provide accurate and timely insights, aiding decision-making across departments.
• Initiated continuous improvement practices in data handling and analysis, setting new standards for accuracy and reliability in reporting.

Apr 2014 – Mar 2016 · 1 yr 11 mos · India

• Managed the development and execution of market research and digital strategies, creating customised solutions that enhanced client interaction and increased online presence.
• Oversaw comprehensive project cycles, from initial brand analysis to delivering strategic perspectives for media, boosting market share and profitability.
• Directed digital advertising and content initiatives, refining workflows and securing notable returns and heightened engagement online.
• Conducted detailed market studies and data assessments, shaping tailored strategies for diverse sectors, and compiled thorough reports for consumer goods and media industries.

May 2012 – Apr 2014 · 1 yr 11 mos · Mumbai Metropolitan Region

• Developed bespoke media strategies, managing and implementing extensive campaigns across television, print, and radio. Responsibilities included detailed pre-launch analysis and post-launch assessment, alongside monitoring competitor activity.
• Developed an economical strategy that expanded audience engagement, contributing to the client's success at the Brands Meets Consumer Awards at Group M’Choreos.
• Received accolades for outstanding media innovation on television and superb campaign integration in the Consumer Products Category at the Emvies with the Chotta Repoter Campaign.
• Key Achievements
• Achieved top honours at the Emvies with awards for Best Media Innovation TV and Best Integrated Campaign in Consumer Products through the innovative Chotta Repoter Campaign, showcasing creativity and effectiveness in media strategy.
• Developed an affordable and expansive outreach strategy for the Brands Meets Consumer Awards, contributing significantly to the client’s success and receiving praise from stakeholders.

Mar 2011 – Mar 2011 · 0 mo · Mumbai Metropolitan Region