Sep 2024 – Oct 2025 · 1 yr 1 mo · Remote

• Architected scalable systems to launch new revenue streams and streamline ops across content, media, events and creative delivery.
• Drove GTM growth via service innovation, high-impact pitches, and partnerships—onboarded 33+ clients.
• Led full-stack ops and a 9-member team across strategy, sales, creative, and client success. Streamline workflows, optimizing team bandwidth, and integrating revenue intelligence.
• Produced 20+ virtual podcasts end-to-end—ideation, scripting, guest onboarding, and post-production.
• Closed operational white spaces through market research, outbound funnels, and B2B partnerships.

May 2024 – Sep 2024 · 4 mos · Remote

• Capture new business opportunities and drive lead generation
• Develop thought leaders' personal brand through media exposure
• Design and implement effective content strategies to drive brand consistency and messaging
• Collaborate with cross-functional teams to ensure alignment with the company's vision and goals, (Marketing, Sales, Content, Graphics HR.) Integrate brand messaging and visual identity into their initiatives
• Establish and maintain brand guidelines, tone, and voice across all marketing channels
• Conceptualize and create innovative content (graphics, videos, blog posts, etc.) to captivate target audiences
• Curate and send regular newsletters to subscribers, showcasing company news, industry insights, and product/service updates
• Conduct market research and analyze industry trends to stay ahead in content creation and branding strategies

Apr 2023 – Jul 2024 · 1 yr 3 mos · Australia · Remote

• Social Media Strategy: Expertise in creating effective LinkedIn, Twitter, Email and Instagram strategies
• Team Leadership: Led and managed a team of two for successful projects.
• Social Media Campaigns: Proficient in generating leads, boosting sales, and building communities through creative campaigns.
• Influencer Marketing: Executed successful influencer marketing campaigns for lead generation.
• PR Management: Handled PR agencies for press releases, industry stories, and spokesperson profiling

Sep 2022 – Apr 2023 · 7 mos · Bengaluru, Karnataka, India

• Created effective Social Media Campaigns, increasing engagement rate by 28%.
• Planned and executed monthly Social Media Calendars and lead Brand Campaign Creation.
• Lead the Influencer Marketing and Meme Marketing Campaign, achieving 3x more Brand Awareness
• Create Market Strategy for Global market entry launch (US & Brazil).
• Set brand guidelines and visual style guides to ensure continuous brand experience.
• Handle Agency Communication and POC.

Oct 2021 – Sep 2022 · 11 mos · Bangalore Urban, Karnataka, India

• Digital marketing
• Create monthly budgets and media plans.
• Run paid brand awareness, engagement, and traffic ads campaigns.
• Ideate and execute follower’s campaign to increase page visits, likes, & interactions.
• Identify TG for Khatabook, Biz Analyst, and for different objectives- brand awareness, engagement, topical, and traffic.
• Formulate and study monthly Ads summaries to further improve campaigns.
• Social Media Marketing
• Create monthly calendars for Instagram, Facebook, and Twitter
• Carry out end-to-end campaign executions.
• Build content strategies to align with the current marketing objectives of the brand.
• Create Audience segmentation and audience personas for each channel
• Monitor trends, and moment marketing throughout all social media platforms, and tap into them to increase brand reach.
• Carry out trend analysis to understand and identify trends best suited and relevant to the brand.
• Visual brand representation.
• Influencer Marketing.
• Linkedin & Employer Branding
• Handle employer branding strategy, monthly calendar, and content clusters.
• Align PR amplification requirements by collaborating with the PR team.
• Handle hiring strategy in collaboration with the HR team and create creative urgency to attract talent.
• YouTube Growth
• Optimization & community growth, strategy ideation, and content curation for shorts, and long-form videos.
• Market and conduct YouTube LIVE sessions on product knowledge & utilization to increase community engagement.
• Understanding YouTube analytics to get better insights into the TG and create SEO-driven titles & descriptions, meta tags, and thumbnails.
• Adapt content strategy based on periodic competitor analysis.
• Branding
• Create brand guidelines and style guides to ensure continuous brand experience and loyalty.
• Set brand TOV for every channel
• Create brand SOPs for social media execution to produce reliable results, set concrete structure of the functions, and analyze gaps

Apr 2021 – Aug 2021 · 4 mos · Bangalore Urban, Karnataka, India

• I create their moment marketing and topical content
• I strategise monthly campaign and calendar for all their Clients
• I set their brand objectives depending on the growth, reach, engagement, and other requirements
• I conceptualize all their visual content.

Nov 2020 – Oct 2021 · 11 mos

• I have expertise in managing social media pages, Facebook, Linkedin, Twitter, Instagram and YouTube
• Creating creative content for posts.
• Creating campaign ideas to promote the brand.
• Running various campaigns, create monthly calendars for all Rapido's main channels, Co-founders channels, and Supply channels.
• Handling Brand initiatives and campaigns through SM communication and digital ads
• Leading stakeholder communication at Rapido, and executing their requirements. Coordinating with Design, Content, SEO, Performance, Partnership, ORM, PR and Supply teams on a daily basis.
• Leading the segmenting, targeting and positioning (STP) of all the social media ads, including YouTube, Instagram, Facebook. Ran Over 500 ads
• Ideated and ran 6 hub, 6 Hero, 2 ATL campaigns for Rapido, to drive brand awareness, increase engagement, credibility and sales.
• Managing influencer marketing campaigns. Worked with 500+ cat. A,B, and C influencers, till date.
• Strategy lead for moment marketing and topical posts for Rapido.
• Making Monthly report and doing analysis of all the channels and campaigns. Keeping a track of the growth, understand the sentiments, and modifying the strategies accordingly.
• Doing Competitive Analysis of other brands and understanding their strengths and weakness.
• Leading the initiative, i introduced Rapido's first ever custom GIFs and Instagram filters.
• Received one SPOT AWARD for '' Ms Dependable'' and one Rapido Impact Annual Recognition Award for 'Iron Pillar of Social Media.'

Feb 2020 – Nov 2020 · 9 mos

• I joined Rapido as a Social Media Executive and on the basis of my performance i was promoted to Asst Social Media Manger in the month of November.
• My Roles were-
• Management of Rapido's social media pages
• Creating content for their social media posts
• Coming up with campaign ideas to promote the brand,
• Run various Hub, Hero and Engagement campaigns
• Making various weekly, monthly, yearly reports
• Plan monthly objectives and calendar
• Coordinating with designing team, content team, SEO, Performance, Partnership team and tech team on a regular basis to get different aspects of the job done.
• I have received one SPOT AWARD for 'Great Job' during this tenure.

Sep 2019 – Feb 2020 · 5 mos · Greater Bengaluru Area

• Strategizing, content creation, scheduling, publishing, running campaigns, and reporting.
• I used to do social monitoring, sentiment analysis and online reputation management.
• Handled overall Content Writing
• Expertised in writing taglines, slogans, creative copies, post copies and blogs.
• Ideated and ran brand campaigns
• Content and visual creative ideations
• Conceptualized Creative shoot and executed them, did 8 creative shoots
• Managed Influencer Marketing and worked with over 50 Influencers.
• Event Head on behalf of Kushal's Retail Pvt Ltd at Time's Bangalore Fashion Week, 2019.
• Event Head of multiple fashion events, India kids Fashion show, Army Annual fashion show.
• Managed Celebrity Marketing and communication.
• Led Stakeholder communications, worked with design team, e-commerce, sales, retail team on daily basis.

May 2018 – Jun 2018 · 1 mo · Bengaluru, Karnataka, India

• Interned for a duration of one month at Bangalore Mirror, a city newspaper as a News Reporter. Covered educational, environmental, political, and city beats.
• Considering a few highlights from my work are covering Karnataka 2018 Legislative Assembly Election, cover page story on Bengaluru college admissions, PES University Satellite launch, etc.
• Links to view my work :
• https://bangaloremirror.indiatimes.com/bangalore/cover-story/as-part-of-their-admission-procedure-colleges-are-now-taking-a-peek-into-students-minds-with-smart-questions/articleshow/64432068.cms
• https://bangaloremirror.indiatimes.com/bangalore/others/city-girl-flies-high-with-99-2/articleshow/64336317.cms
• https://bangaloremirror.indiatimes.com/bangalore/civic/when-will-this-road-in-rahmath-nagar-be-fixed/articleshow/64249345.cms
• https://bangaloremirror.indiatimes.com/bangalore/others/karnataka-kids-ace-isce-isc/articleshow/64165350.cms
• https://bangaloremirror.indiatimes.com/bangalore/civic/department-store-blocks-pavement-with-crates-of-onions-in-nandini-layout/articleshow/64054858.cms
• https://bangaloremirror.indiatimes.com/bangalore/others/pes-students-build-a-satellite-for-drdo/articleshow/64309995.cms

Apr 2017 – May 2017 · 1 mo · Bengaluru, Karnataka, India

• I interned for Make A Difference for a duration of one month with their Fund Raising and Social Media Communication Team. The major part of my work was to organize the TCS 10k Marathon which was held in Bangalore, in May 2017. As my first internship, this experience enhanced my communication skills, and building relationships and it helped me comprehend a professional atmosphere.