Anisha Gupta — Co-Founder
I chose the chaos of accelerating growth over the comfort of brand names early in my career — and that decision shaped everything that followed. At MyWays.ai, I built College partnership engine from scratch, onboarding 800+ institutions, increasing month-on-month learner engagement by 30%, and launching mentor-led masterclasses & Student Communities across colleges that drove platform stickiness and student trust. I also led digital campaigns, social content, and user-side product strategy — building each growth system from 0 to 1. That foundation prepared me for my current role at Zeko AI (by MyWays), where I lead GTM, B2B revenue, and enterprise partnerships — helping organizations adopt AI-led hiring solutions that reduce manual effort, improve decision-making, and scale with precision. My strength lies in turning early-stage ambiguity into structured momentum, from community-led B2C models to enterprise GTM systems, I’ve worked across funnels, ICP mapping, and multi-channel sales. Beyond tech and growth, I’m committed to elevating voices that don’t often get heard, especially women stepping into leadership. I write, speak, and mentor to spark honest conversations around resilience, ambition, and the future of education and startups, while staying deeply hands-on in the work of building. That includes: 📌 Building AI-powered GTM engines 🤝 Forging partnerships across education & enterprise ecosystems 💬 Advocating for women-led narratives in tech & leadership Let’s connect if you’re building for the future or believe that scale should be smart, quiet, and human-centered.
Stackforce AI infers this person is a SaaS and EdTech professional with expertise in growth strategies and community engagement.
Experience: 7 yrs 4 mos
Skills
- Gtm
- Revenue Growth
- Go-to-market Strategy
- Strategic Partnerships
- Community Management
- B2c Marketing
- Growth Hacking
- Marketing
- Leadership
- Sales
Career Highlights
- Built partnerships with 800+ colleges.
- Led AI-driven hiring solutions at Zeko AI.
- Advocated for women in leadership roles.
Work Experience
Zeko AI
Founding Member (2 yrs 2 mos)
MyWays.ai
Head of Growth, Founding Member (1 yr 6 mos)
Growth & Marketing Lead (8 mos)
Entrepreneur in Residence (3 mos)
Pearl Granexpo Pvt. Ltd - India
Digital Marketing and Sales Internship (2 mos)
DSCE FURORE
Head Of Marketing (2 yrs 4 mos)
TEDxDSCE
Core Team, Marketing & Sponsorship (1 yr)
HT Solutions
Business Development (2 mos)
IEDC DSCE
Core Team at E-cell (1 yr 3 mos)
WIKSATE SOLUTIONS PRIVATE LIMITED
Marketing (2 mos)
Icy Tales
Content Writer (1 mo)
Education
at Delhi Public School, Siliguri
Bachelor of Engineering at Visvesvaraya Technological University
