Sep 2022 – Jul 2025 · 2 yrs 10 mos

• ▪ Media Planning: Owning all media planning across TV, ATL, BTL, Sponsorships etc. Setting up multi-media model campaigns and other analytics to understand media measurement from offline and online brand campaigns, partnering with multiple stakeholders for media deal closures & effectiveness.
• Startezied & Managed Marketing events of Sales & Medical to drive footfall & lead generation to bring new corporate sales. Planned & executed corporate camps, RWA & FOS campaign to drive new user acquisition and build revenue for the business units.
• ▪ Brand & Media: Planned & launched celebrity led campaign on offline & online media with Amitabh bachchan in 2022. Planning GTM for MediBuddy across ATL, BTL, Digital (including creative brief, production of TVCs, media planning with sponsorship deals) with Marketing Lead.
• ▪ Retention & Growth: Planning the monthly marketing calendar and CRM campaigns for all key categories which includes CLMS. Supporting new feature launches/ promotions working with business & Product teams in order to drive platform landings and thus the traffic.
• ▪ Agencies & Stakeholders: Managing the AOR of creative & media agencies with the assigned work & final output. Managing Internal stakeholders like Founders, Business Heads, Product & Tech teams with BAU & special campaigns.
• ▪ Consumer Insights: Worked alongside insight head for the brand health metrics on awareness, recall, SOV, listening to consumer research & trends to plan communication and campaigns.
• ▪ Creative: Worked alongside design & creative team for regular & sale campaigns developing all creative assets like TVCs, Digital videos, Print, Web & App branding, Infographics, Microsites etc.
• ▪ Finance & Admin: Worked alongside the Finance team to keep control on marketing budgets and spends with monthly consumption. Additionally worked side by side with Procurement & Admin teams to cate to all marketing requirements on India level.

Nov 2020 – Sep 2022 · 1 yr 10 mos

• Leading MediBuddy's B2B business across 300+ corporate clients
• Build strategy for acquisition and retention for existing client employee base
• Strategic communication planning to improve month on month landings and interactions
• Driving brand awareness through offline/online marketing campaigns to increase awareness with employee base to drive utilization
• Alongside Sales team to identify potential leads through media campaigns & thought leadership events
• Media Marketing
• Strategize and execute Above-The-Line (ATL) & Below-The-Line(BTL) media campaigns
• Plan exclusive brand's Sale campaign across 10+ cities through 360 degree media of OOH, Radio, TV & Influencer marketing
• Strategize RWA & FOS media to drive new user acquisition

Oct 2019 – Nov 2020 · 1 yr 1 mo

• Category Marketing Lead for Ola Corporate & Ola Drive
• Planning and execution of all marketing and business campaigns of Ola Corporate (B2B) & Ola Drive (B2C) line of business.
• Worked alongside Sales team to acquire new clients and drive adoption of Ola corporate as a category to generate more business.
• Successfully planned and executed marketing campaigns for Ola Drive to acquire new users and also drive retention of returning users.

Apr 2019 – Oct 2019 · 6 mos

• Media Marketing :
• Alongside Media lead; successfully planned and execute several offline media campaigns which includes TV campaigns, Radio campaign, Newspaper campaigns and Outdoor marketing campaigns.
• Successfully strategize media buying for TV and outdoor to run new user activation campaign for Auto and Outstations line of business.
• Worked alongside consumer research team to understand and drive the NPS for brand through media campaigns running throughout the year.
• Planned and operationally executed end to end for multiple event marketing plans for Ola to achieve brand loyalty and also drive increase in the business value.

Apr 2017 – Mar 2019 · 1 yr 11 mos

• Supply Marketing:
• Plan and strategies successful supply marketing campaigns Pan India level to 1. Acquire new supply & 2. Retain existing supply chain.
• Successfully planned and executed supply chain referral programs which yielded around 1.5L new acquisitions.
• Drive engagement offers and incentive driven programs to retain existing supply.

Jan 2016 – Mar 2017 · 1 yr 2 mos

• Product Marketing : End to end campaign planning and execution for build reach and drive engagement through product.
• Build strategies to successfully execute the product marketing promotions.
• Additionally drive social media engagement campaigns to support various product marketing efforts and campaigns.

Jan 2015 – Dec 2015 · 11 mos

• Responsible for all Social Media campaign executions.

Feb 2012 – Dec 2013 · 1 yr 10 mos

• Strategizing the long term business directions for major products by executing ground level strategies for achieving Client targets in line with organizational objectives.
• Maintaining relationships with the Client to achieve repeat/ referral business.
• Analyzing business potential, conceptualizing & executing strategies to drive sales, augmenting turnover and achieving desired targets. Responsible for all process Reporting, Analysing errors and process gaps.