Rashim Sethi

Business Development Executive

Bangalore Urban, Karnataka, India8 yrs 2 mos experience

Key Highlights

Achieved 30% revenue uplift through performance media.
Managed $1M+ quarterly paid budget with 5X ROAS.
Built scalable revenue systems for B2B SaaS.

Stackforce AI infers this person is a B2B SaaS Growth Marketing Specialist with a focus on performance and demand generation.

Contact

Skills

Other Skills

Interpersonal CommunicationBrand AwarenessGrowth StrategiesGrowth ManagementKeyword ResearchKey Performance IndicatorsPay Per Click (PPC)Competitive AnalysisContent ManagementLeadershipMarket ResearchGrowth HackingB2B MarketingSocial Media MarketingDigital Marketing

About

I build revenue engines for B2B SaaS. I’ve spent the last several years at the intersection of growth, data, and go-to-market, helping companies turn paid media, content, and intent into real pipeline — not just leads. I specialize in: - Getting the right buyers through paid channels - High-intent competitor & category capture - Full-funnel GTM tracking - Turning messy lead flows into clean, scalable revenue systems I’ve built and scaled inbound + performance programs from scratch, working closely with founders, sales teams, and GTM Eng. teams to make sure marketing doesn’t just “look good” — it actually drives deals. What I care about most is signal over noise: getting the right people, at the right time, with the right message — and making sure every dollar spent ties back to real business impact. I’m currently building in the AI + video security space at Coram.ai, working on growth systems that connect intent, product, and revenue. If you’re building a serious B2B product and care about efficient, scalable growth — I’m always happy to connect.

Experience

8 yrs 2 mos

Total Experience

1 yr 3 mos

Average Tenure

4 mos

Current Experience

Coram ai

Demand Generation Manager

Jan 2026 – Present · 4 mos · Bengaluru, Karnataka, India · On-site

Oliv - your ai assistant for sales

Founding Member - Demand Generation

Feb 2024 – Jan 2026 · 1 yr 11 mos · Bengaluru, Karnataka, India · Remote

Xto10x

Growth Marketing Manager

Oct 2022 – Feb 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India

At xto10x, I led demand generation for both our SaaS products and services portfolio, managing a team of internal marketers and contractors. My focus was on scaling full-funnel acquisition—across Google, LinkedIn, content, and community.
We achieved a 30% revenue uplift through performance media and funnel optimization. I also helped build a content engine that brought in 25% of our leads, aligned to TOFU-MOFU-BOFU stages.
I collaborated closely with our events and product teams to launch high-converting webinar campaigns (with 60%+ attendance rates) and launched “People Academy”—a community-led initiative to boost awareness and engagement among startup leaders.

Whatfix

Performance Marketing Specialist

Feb 2021 – Oct 2022 · 1 yr 8 mos · Bangalore Urban, Karnataka, India

At Whatfix, I managed a $1M+ quarterly paid budget across Google, LinkedIn, Bing, and retargeting channels to fuel global enterprise pipeline. We consistently achieved 5X ROAS and improved conversion rates across the funnel.
I focused on improving lead velocity and quality through rigorous testing—both on ads and landing pages. I also played a key role in executing ABM campaigns using Demandbase and Gartner, and successfully revived 15% of closed-lost accounts with targeted re-nurture workflows.
This role gave me deep exposure to aligning with SDRs and marketing ops, improving our MQL to opportunity conversion by 30%.

Jungleworks

Marketing Specialist

Nov 2018 – Jul 2020 · 1 yr 8 mos

I worked across two B2B brands at Click Labs: Jugnoo (ride-hailing) and Tookan (delivery management SaaS).
At Jugnoo, I ran campaigns that increased daily ride bookings by 25% and helped reboot their franchise model—generating $60K in new franchise sales in just 3 months.
At Tookan, I owned performance marketing and delivered 10x ROAS on a $15K monthly budget. My experiments in keyword targeting, landing pages, and messaging helped triple our SQLs and reduce CPL by 30%.
This was the role where I built strong foundations in performance marketing, campaign strategy, and analytics.