Nipurn Sarbhai

Product Manager

India3 yrs 6 mos experience

Key Highlights

Drove ₹33-45 Cr annual revenue impact at Amazon.
Launched 10+ ad product features improving engagement metrics.
Expert in ad-tech and streaming monetization strategies.

Stackforce AI infers this person is a Product Manager specializing in Ad-Tech and Streaming Monetization.

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Skills

Core Skills

Product ManagementAdvertising Technology

Other Skills

API integrationAd tech developmentAd-techAnalyticsCampaign managementCross-functional Team LeadershipData AnalysisData UnificationE-commerce IntegrationImmersive Ad formatsInteractive Video AdsMachine learningMeta models developmentMonetization StrategyObject detection

About

Product Manager specializing in ad-tech and streaming monetization, currently driving ₹33-45 Cr annual revenue impact at Amazon MX Player through interactive and immersive ad products. With 3+ years of experience on OTT platforms, I've launched 10+ ad product features including Interactive Video Ads (IVAs), shoppable ad formats, and SDK-powered solutions that have delivered 8x CTR improvements and unlocked new revenue streams for India's largest AVOD platform serving 80M monthly active users. 🎯 WHAT I DO: • 0-to-1 Product Launches: Shipped IVAs, immersive ads, and e-commerce integrations from concept to scale • Cross-Functional Leadership: Partner with Engineering, Sales, Ad Ops, and external agencies to deliver complex ad-tech solutions • Data-Driven Optimization: Leverage SQL, Amplitude, Firebase to improve engagement metrics by up to 8x • Post-Acquisition Integration: Led data unification across MX Player and Amazon ads front-end infrastructure 🔧 TECHNICAL EXPERTISE: Ad-Tech: VAST/VMAP/VPAID/SIMID, DSP/SSP, RTB, Programmatic AdvertisingTools: SQL, Python, JIRA, Amplitude, Firebase, Google Ad Manager (GAM)Domains: OTT/Streaming, Monetization Strategy, E-commerce Integration 📚 BACKGROUND: IIT Kharagpur (B.Tech + M.Tech, Ocean Engineering and Naval Architecture) | CGPA: 8.24 💬 OPEN TO: Mid-level Product Manager roles in ad-tech, fintech, consumer tech, or e-commerce where I can leverage my monetization expertise and technical PM skills to drive meaningful business impact. Let's connect if you want to talk about ads, streaming or product strategy!

Experience

Amazon

Product Manager, Interactive Ads Product & Monetization

Sep 2024 – Present · 1 yr 6 mos · Bengaluru · On-site

I drive product innovation across Interactive Video Ads (IVAs) and Immersive Ad formats for Amazon’s 80M+ MAU streaming platform (Amazon MX Player). My work sits at the intersection of adtech, streaming, and commerce, shaping how users engage with video ads and how advertisers achieve measurable ROI.
Key highlights include launching IVAs and Immersive Ads that contribute ₹33–45Cr annual revenue, building a custom IVA SDK that cut launch cycles from weeks to days, and leading the landscape and CTV-ready ad rollout that doubled engagement rates and improved eCPM by 1.5x.
I also drove the Data Unification initiative integrating MX Player and Amazon ad infrastructure for unified analytics, and launched shoppable ad formats linking Amazon’s e-commerce ecosystem to ads—unlocking an ₹80L monthly revenue opportunity.

Interactive Video AdsImmersive Ad formatsAd-techData UnificationE-commerce IntegrationProduct Management+1

Mx player

Product Associate

Sep 2022 – Sep 2024 · 2 yrs · Mumbai · Hybrid

Drove ad tech development and reporting automation for MX Player’s 70M+ MAU ecosystem.
Launched Catalog Manager, an internal campaign tool enhancing targeting and speeding campaign setup for Ad Ops.
Improved reporting accuracy to 98% by introducing new metrics for viewability, audibility, and ad position.
Led Airtel Lead Gen Ad Format with real-time API integration, coordinating 15+ stakeholders across teams.
Partnered with BI & Engineering to optimize ad performance and offline monetization opportunities.

Ad tech developmentReporting automationCampaign managementPerformance optimizationProduct ManagementAdvertising Technology

Happymonk.ai

Data Science Intern

May 2021 – Jul 2021 · 2 mos · Bangalore Urban, Karnataka, India

Worked on developing an object detection and recognition model for license plate detection in unconstrained scenarios with region specific generated dataset.

Object detectionMachine learning

Tardid technologies pvt ltd

Winter Intern

Dec 2019 – Dec 2019 · 0 mo · Bengaluru Area, India

Worked on the development of meta models for ship’s path planning during marine operations. Formulated a python library to generate a data-set consisting of predicted path of a ship based on different initial conditions and environmental loads.

Meta models developmentPython programming