Sep 2020 – Mar 2023 · 2 yrs 6 mos · Mumbai, Maharashtra, India

Aug 2018 – Sep 2020 · 2 yrs 1 mo · Mumbai, Maharashtra, India

Nov 2017 – Aug 2018 · 9 mos · Mumbai Area, India

• Primary owner of indirect inventory of the business helping chart strategies to fulfil monthly & quarterly targets.
• Looking for key metrics. Monitoring and analyzing these trends in individual partners and book of business that can be improved upon to grow publisher revenue.
• Working on implementation of header bidding solution to scale up revenue and increase value of the business.
• Launching and managing CPM, CPC & CPCV, Native, CPD campaigns (Display, Mobile & Video), Programmatic deals in DFP Premium.
• Handling Start to End campaign management for Direct sales, Google Deals (Programmatics, Multiple Ad networks.
• Performing Trafficking and Reporting in DFP Premium, ADTECH ad servers.
• Work with graphical advertising, 3rd party ad tags, Rich Media creatives, HTML creatives etc.
• Work on Display-Video ad tags generation & implementation, fixed ad widget, Native ads implementation on sites all devices & AMP pages.
• Suggesting to Product team for improving site performance & ad slots.
• Troubleshoot resolve all internal and external issues associated with ad campaigns.
• Responsible for campaign final billings and Revenue Management Reports after post campaign analysis.
• Create and analyze reports to insure campaign performance and contract compliance report Analysis.

Aug 2014 – Oct 2017 · 3 yrs 2 mos · Mumbai

• Launching and managing CPM, CPC & CPCV, Native, CPD campaigns (Display, Mobile & Video), Programmatic deals in DFP Premium.
• Handling Start to End campaign management for Direct sales, Google Deals, Multiple Ad networks like Zedo, Exponential, Affinity, Forkmedia, Facebook Audience Network etc.
• Performing Trafficking and Reporting in DFP Premium, ADTECH ad servers.
• Work with graphical advertising, 3rd party ad tags, Rich Media creatives, HTML creatives etc.
• Work on Display-Video ad tags generation & implementation, fixed ad widget, Native ads implementation on sites all devices & AMP pages.
• Troubleshoot resolve all internal and external issues associated with ad campaigns.
• Responsible for campaign final billings and Revenue Management Reports after post campaign analysis.
• Create and analyze reports to insure campaign performance and contract compliance report Analysis.