Jun 2023 – Present · 2 yrs 9 mos · India

• SPORTSCOM is the acronym for Commerce (Com) through Sports. It is a not for-profit apex industry body incorporated to promote the business of sports across categories.

Mar 2022 – Present · 4 yrs · India

• Driving India's Gaming & Esports narrative across ASEAN and Oceania

Sep 2021 – May 2025 · 3 yrs 8 mos · APAC

• Part of the senior leadership team at JetSynthesys, with key responsibilities including:
• Steering the esports vision and business strategy for JetSynthesys, driving growth and innovation in the competitive gaming ecosystem.
• Serving as CEO of the Global e-Cricket Premier League (GEPL), with full P&L ownership, leading the league’s global expansion, commercial strategy, and operational excellence.
• Driving programmatic and sponsorship revenue across diverse digital assets, building impactful collaborations with brands, agencies, platforms, and publishers to unlock new monetization opportunities.

Sep 2021 – May 2025 · 3 yrs 8 mos · Global · On-site

• Conceptualised, built and led the launch of the Global e-Cricket Premier League (GEPL) — the world’s largest franchise-based eCricket sports and entertainment league.
• A trailblazing IP at the intersection of cricket, gaming, esports, and live entertainment, GEPL delivers an unrivalled platform for emerging talent while captivating audiences nationwide with high-octane, immersive content.
• Key Highlights:
• 24-week, high-stakes league featuring multiple online and offline matches between elite athletes representing their franchise teams.
• Six city-based franchises, each backed by prominent names from India’s entrepreneurial and entertainment ecosystem:
• Mumbai Grizzlies – Owned by Sara Tendulkar, entrepreneur and philanthropist
• Delhi Sharks – Owned by Peyush Bansal, Founder & CEO, Lenskart
• Bengaluru Badgers – Co-owned by Nikhil Kamath (Co-founder, Zerodha), Ankit Nagori (Founder, Curefoods), and Prashant Prakash (Founding Partner, Accel India)
• Chennai Falcons – Co-owned by Gopal Srinivasan (Chairman, TVS Capital Funds), Arjun Santhanakrishnan (Group CEO, GS Global) and Madhusudanan R (Founder, YAP)
• Hyderabad Rhinos – Owned by Amit Mehta, Director, LNB Group
• Pune Stallions – Owned by Suniel Shetty, actor and investor
• India’s first-ever hybrid (online-live) Player Auction in the category.
• Grand finals featuring top music artists in packed stadiums.
• Live coverage on JioHotstar and Star Sports.
• ₹5.5 Cr+ prize pool across two seasons.
• 1.2 Million+ athletes participated across professional categories over 2 seasons.
• 10+ sponsors secured over two seasons.
• 170 Million+ cumulative multi-platform views amassed across two editions.
• Led the entire 12 months launch process from conceptualisation, GTM strategy, financial business modelling, operational structuring, end-to-end media, creative, content and marketing strategy, talent acquisition, league operations to planning for future IP expansion including digital collectibles and more.

Feb 2020 – Nov 2021 · 1 yr 9 mos · Singapore · On-site

• Part of the senior management team, driving revenue and business growth across Southeast Asia through both traditional and non-traditional multi-platform avenues — spanning digital, linear, and experiential ecosystems.
• Key highlights of the role:
• Led a diverse, high-performing commercial team and owned the P&L for ad sales across SEA, consistently delivering revenue growth through innovative, audience-first strategies.
• Oversaw multi-platform monetization initiatives, building and scaling revenue streams across digital, broadcast, and on-ground experiential properties.
• Co-created and successfully launched HIVE, a pioneering gaming and esports entertainment solutions initiative designed to help brands and partners authentically engage with Southeast Asia’s rapidly growing, mainstream gaming and esports audience.
• Built strategic partnerships with leading brands, agencies, platforms, and publishers, unlocking new revenue opportunities and driving incremental value for stakeholders.
• This experience deepened my passion for bridging brands with culturally relevant, youth-focused communities, while honing my ability to scale diverse, cross-functional teams and lead commercial operations in fast-paced, evolving markets.

Oct 2019 – Feb 2020 · 4 mos · Singapore

May 2017 – Oct 2019 · 2 yrs 5 mos · Singapore

• Primary focus is on revenue generation and business development via esports/gaming collaborations, branded content, digital & TV ad sales, events and formats, across MTV, Nickelodeon and Comedy Central.

Jan 2016 – May 2017 · 1 yr 4 mos · Singapore

• Led commercial partnerships & business development across esports/gaming, traditional sports and entertainment portfolio. Some of the IP's included International Premier Tennis League, Lion City Cup & Toyota Mekong Club Championship among many. Other key responsibilities included P&L management, team development & management and new market development.
• Red Card Global is one of SEA's leading Sports & Lifestyle Marketing organization with an extensive global network and offices in Malaysia and Singapore. With over a decade of uniting people and building brands, Red Card Global has pioneered Sports Marketing & Commercialisation through Events, Media, Talent and Brand Strategy.

Jun 2015 – Dec 2015 · 6 mos · Mumbai Metropolitan Region

• Responsible for driving revenue growth for key accounts across the country via esports/gaming partnerships, Brand Solutions, Digital Solutions, Consumer Product licensing, Advertising and Sponsorship Sales.

Oct 2013 – Jun 2015 · 1 yr 8 mos · Mumbai Metropolitan Region

• Responsible for driving revenue growth for key accounts across the country via Brand Solutions, Digital Solutions, Consumer Product licensing, Advertising and Sponsorship Sales.

Sep 2012 – Sep 2013 · 1 yr · Mumbai

• Responsible for driving revenue growth for key accounts across the country via Brand Solutions, Digital Solutions, Advertising and Sponsorship Sales.

Mar 2010 – Sep 2012 · 2 yrs 6 mos

• Responsible for driving revenue growth for key accounts across the West & South region via Sponsorship Sales, Brand Solutions, Digital Solutions, Consumer Product licensing, IP Creation and monetisation.

May 2009 – Mar 2010 · 10 mos

Jan 2007 – May 2009 · 2 yrs 4 mos

Dec 2005 – Dec 2006 · 1 yr · Mumbai Area, India