Nitesh Sethi

Director of Engineering

Delhi, India15 yrs 3 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led multiple flagship SaaS product lines at global scale.
  • Co-founded a successful mobility aggregation platform.
  • Proven track record in driving AI transformation and product growth.
Stackforce AI infers this person is a SaaS and Mobility expert with strong leadership in AI-driven product development.

Contact

Skills

Core Skills

Ai Strategy & TransformationSaas Product Growth & MonetizationTechnology Strategy & ExecutionProject ManagementEntrepreneurship & Startup Advisory

Other Skills

A/B TestingAerospikeAgile LeadershipAgile MethodologiesAmazon Web Services (AWS)ApacheBusiness AnalysisBusiness DevelopmentCross-functional CollaborationCross-functional Team LeadershipData StructuresDatabase DesignDecision-MakingDevelopment StrategyDocker

About

I am a technology executive with 15 years of experience leading large-scale SaaS initiatives, driving AI transformation, and scaling engineering organisations across global markets. I currently oversee multiple product lines ( Live,App-live, Visual testing) along with AI and engineering productivity initiatives, while also leading the integration and growth of acquired businesses. My role spans aligning technology strategy with business goals, customer needs, and organisational scale. My career spans both corporate leadership and entrepreneurship. I co-founded a startup in the mobility and aggregation space, taking it from concept to adoption, which gave me hands-on experience in building products from the ground up and navigating growth challenges. I continue to work with early-stage companies as an advisor and consultant, supporting them on technology, product, and business strategy. Highlights of my journey include: - Strong technical foundation with experience in scalable systems, distributed architectures, and high-availability platforms. - Leading $100M+ SaaS and consumer products, driving innovation from inception to global scale. - Developed and scaled products from scratch through 0→1 growth to million-dollar revenues within short timeframes - Proven track record in growth, monetization, subscriptions, payments, compliance, and customer lifecycle management. - Experience working closely with senior leadership and founders, shaping an entrepreneurial mindset applied to building next-generation products and strategies. - Leadership in post-acquisition integration, organisational scaling, and cross-functional collaboration. With experience spanning B2B and B2C ecosystems, entrepreneurship, and global product leadership, I combine technical depth, business-first decision-making, and organisational leadership. I am known for my ability to scale teams, influence stakeholders, and create repeatable systems that enable sustained product and business growth. Focus areas: AI-first product development, SaaS Product and business growth and monetization, engineering productivity, organisational scaling, startup advisory, and enterprise-grade technology delivery.

Experience

Browserstack

3 roles

Director of Engineering

Promoted

Oct 2023Present · 2 yrs 5 mos

  • Lead multiple flagship SaaS and consumer product lines, each at global scale, with responsibility for innovation, delivery, and organisational growth.
  • Driving the company’s AI initiatives, embedding LLMs, AI-first features, and productivity tools into products and workflows.
  • Successfully taken products from 0→1 stage into multi-million dollar revenue streams, delivering consistent growth in adoption and business impact.
  • Responsible for engineering productivity transformation, delivering significant improvements in velocity, quality, and time-to-market through AI and non-AI initiatives.
  • Oversee large cross-functional teams spanning engineering, product, QA, design, and operations across geographies.
  • Lead post-acquisition product integration and organisational scaling, ensuring seamless alignment of strategy, culture, and execution.
  • Partner closely with executive leadership on strategy, annual planning, customer engagement, and GTM alignment.
AI Strategy & TransformationSaaS Product Growth & MonetizationEngineering Leadership & Organisational ScalingTechnology Strategy & ExecutionProject Management

Senior Engineering Manager

Promoted

Mar 2021Nov 2023 · 2 yrs 8 mos

  • Built and scaled multiple platform and growth engineering teams that enabled BrowserStack’s rapid expansion into new customer segments and global markets.
  • Led initiatives across subscriptions, payments, compliance, monetization, and customer lifecycle management, enabling recurring revenue at scale.
  • Designed and delivered growth systems across SEO, acquisition funnels, and user conversion, significantly accelerating self-serve adoption and enterprise onboarding.
  • Drove major improvements in product uptime, reliability, and performance, aligning engineering metrics to business KPIs.
  • Responsible for building and mentoring teams across functions, introducing scalable hiring processes, and embedding engineering best practices.
  • Collaborated cross-functionally with Product, Marketing, and Design leadership to deliver growth-focused product strategies and GTM execution.
SaaS Product Growth & MonetizationEngineering Leadership & Organisational ScalingProject ManagementBusiness Development

Engineering Manager

Aug 2019Mar 2021 · 1 yr 7 mos

  • Leading business platform, enterprise and growth team at BrowserStack.

Infoedge india ltd.,

3 roles

Engineering Manager

Jun 2016Aug 2019 · 3 yrs 2 mos

  • Project Management:
  • Lead & manage cross functional Engineering & Delivery teams using Agile methodologies to deliver key program / project initiatives and technical solutions.
  • Define and ensure Key Agile rituals and processes across different teams.
  • Coach and Mentor engineering teams on Engineering processes leveraging benefits of XP through Refactoring, Pair-programming, Agile Testing and continuous integration
  • Accountable for project and resource planning, progress tracking, proactive risk and issues management, cross-functional/stakeholder and leadership communication
  • Work closely with Product Owners to define and maintain an accurate product road-map for teams
  • Product Delivery Leader and People Management:
  • Managing Jeevansathi Interaction team using agile methodologies and skilled in developing processes that facilitate continua and team achievement
  • Responsible for meeting technology & product delivery targets and consistently achieve/surpass Key Performance Indicators (KPIs). Contribute to Product & Business Strategies.
  • Initiating and setting up processes for smooth functioning of my team and continuous improvements. Facilitating Agile/Scrum practices in cross-functional Scrum Teams including Daily Stand-ups, Retrospective meetings, and sprint planning, etc.
  • Manage and review performance of bunch of highly skilled Technical leads, Engineering Leads and Engineers. Responsible for career planning, performance management, training, tech talks, presentations.
  • Server management, architecture & monitoring :
  • Site up-time, and performance, Logging and reporting, data analytics and trend identification to aid growth(including analysing threshold and system capacity planning).
  • Moving from traditional monolithic approach to a service oriented architecture (service discovery, micro-services)
  • Designing scalable and high performance application architectures.
  • Deployed services using service discovery model with consul config management.
Project ManagementAgile MethodologiesTeam Management

Lead Engineer

Promoted

Jun 2014May 2016 · 1 yr 11 mos

  • Worked on development of Jeevansathi Interaction and authentication module using latest web technologies.
  • Managed team, involved in architecture and design of the system, member of code review panel.
  • Developed strategies for data storage, sharding and replication to handle millions of rows data.
  • Designed & developed Chat system based on xmpp protocol, created various centralized third-party chat libraries which are being used by many teams across infoedge.
  • Ensured end to end delivery of Desktop and Mobile site revamps using ReactJs, angular and html5
  • Technical improvement(Master-Master, Sharding, Redis caching, Rabbitmq queues, load balancing ), optimisations, server tuning to upgrade these product to next level of technology.
  • Resource management from work delegation, performance appraisal, 360 feedback
  • Involved in strategic technical & cultural decisions across company.
  • Moved Jeevansathi on https.
  • Jeevansathi chat:
  • Designed & Developed Instant messaging xmpp based chat system for jeevansathi end users. Technologies used are openfire and java microservices . It enables premium members to chat directly to the accepted members.
  • Handles traffic of 30000 concurrent users using single machine.
  • Implemented clustering using innovative methods (using Aerospike cluster) for horizontal scalability.
  • Monitoring system for Jeevansathi Application:
  • Designed and developed Jeevansathi monitoring system using ELK ( elastic , kibana , logstash , filebeat)
  • Developed Alerting system using Slack and zabbix.
Software Development Life Cycle (SDLC)Team ManagementProject Management

Senior Software Engineer

May 2012May 2014 · 2 yrs

  • Designed and Developed sms, mailer, notification system with extremely configurable and centralized architecture.
  • Designed and developed the api architecture for jeevansathi first time for the development of android app.
  • Configured open source tools like Azkaban and ncConfig for cron management.
  • Developed profile and lead management module.
  • Lead, designed & developed the backend revamp of jeevansathi interaction and registration module.
  • Centralized and customized phone verification process via various methods (IVR outbound , inbound missed call, otp).
Software Development Life Cycle (SDLC)Team ManagementProject Management

Oyetaxi

Co-Founder & Technical Head

Mar 2015Jan 2017 · 1 yr 10 mos · Noida, Uttar Pradesh, India · On-site

  • Co-founded a mobility aggregation platform, taking the product from concept to market adoption and establishing partnerships with leading cab providers in India. Achieved early differentiation by being one of the first platforms in the country to integrate multiple major players under a single consumer app.
  • Scaled the platform to strong user adoption through product innovation, growth marketing, and technology leadership, earning a 4.8★ rating on the Play Store and over 100k app visitors. Drove product development across mobile and backend systems while managing customer acquisition and engagement strategies.
  • This experience helped me develop hands-on entrepreneurial skills in go-to-market strategy, fundraising conversations, and customer experience design. It also shaped my lasting entrepreneurial mindset, which I continue to apply in corporate leadership and in advising startups on product, technology, and business growth.
Project ManagementTeam ManagementSoftware Development Life Cycle (SDLC)

Tata consultancy services

2 roles

System Engineer

Promoted

Jul 2011May 2012 · 10 mos

Entrepreneurship & Startup AdvisoryProduct ManagementTechnology Strategy & Execution

Assistant System Engineer

Nov 2010Jun 2011 · 7 mos

  • I was part of Initial Learning Programme in TCS where we were given 2 months of basic and advanced training on Fundamentals of DotNet ,JAVA and SQL
  • Project (American express -Production Application support)
  • The company is a leader in global payments and largest card issuer by purchase volume and operates worldwide that processes millions of merchant transactions daily. I am part of Information Delivery Network where I maintain and support 4 applications.
  • Understanding the functionality of existing systems.
  • Worked on Asp.net 2.0 and did enhancements on the website of the compmany as per the business requirements.
  • Worked on Citrix client tool,Online portals,dbms(iSQL/SQL),unix.
  • Worked on SQL Database, Fix issues in the production environment by writing or running stored procedures.
  • Responsible for tracing/Identifying long running queries and optimizing them.
  • Root cause analysis of the failures (load,server and application) and resolved the same.
  • Created an Asset (reusable shell script) for the compnay to make support work easier and got Client Apperciation for the same
  • Resolving tickets rose by buisness users and close them using IDN Service Desk Tool

Education

Bharti vidyapeth college of enggineering Delhi; Guru Gobind Singh Indraprastha university

B.Tech — Information Technology

Jan 2006Jan 2010

Jaipur vidyalaya

XII — Science

Jan 2004Jan 2005

jaipuria vidyalaya

X — CBSE

Jan 2001Jan 2005

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