Sep 2022 – Jul 2024 · 1 yr 10 mos · Gurugram, Haryana, India · Hybrid

• Collaborated with cross-functional teams to create and maintain dynamic and engaging web content, Podcast pages using Adobe Experience Manager (AEM). • Developed and implemented content authoring processes and workflows to ensure efficient content management and delivery. • Led cross-functional teams to create cohesive brand identities, ensuring consistency in messaging and visual elements across all marketing touchpoints. • Utilized data-driven insights to refine brand positioning and messaging, resulting in increased brand awareness and customer engagement. • Conducted quality assurance checks to ensure adherence to brand guidelines, accessibility standards, and SEO best practices. Managed digital assets and optimized metadata for improved discoverability and user experience. • Design and implement automated marketing workflows, lead nurturing programs, and customer engagement campaigns to drive conversions and improve customer retention. • Collaborated with stakeholders and global teams to gather requirements and provide technical expertise for content enhancements and customization. • Conducted content audits and performed regular updates to ensure accuracy and relevancy. • Provided training and support to content authors and stakeholders on AEM authoring tools and best practices.

Feb 2022 – Sep 2022 · 7 mos · Gurugram, Haryana, India · Hybrid

• I worked on CMS (AEM), JIRA for work management tool, Power BI reporting, Agile technology, Off-page and On-page SEO, Backlinks, Sitemap, new page creation, set-up or configuration. • Established brand guidelines and standards to maintain brand integrity and coherence, empowering teams to uphold brand consistency in all communications. • Ensure Quality Assurance before deploying pages to live environment. • Worked on Canva, uploading video in Video Transcoder. • QC framework. Provide QC feedback to publishers. Worked on Weekly Commentary. • Worked on different components like chart component, body-tabs, and In-page navigation. • Maintain Jira life cycle from in-progress till resolved state.

Apr 2021 – Jan 2022 · 9 mos · New Delhi, India · On-site

• SEO for global client's website & E- commerce- Keyword Research & Analysis, Competitor’s Analysis, Backlink submission & Backlink report audit, Website Designing, Managing content marketing activities for our global clients On-Page optimization of sites like- Meta tags preparation, Website analysis, Keyword analysis, Google Analytics, Visitors Tracking, Google search console tools, Broken link checker, Competitor Analysis, Disavow links and site audit, Robots.txt, Website and Product research, Sitemap. Handling WordPress website and writing HTML code. Performing off-page activity according to target. Knowledge of Google Analytics and Google Adwords, Content & Keyword Analysis Guest Blogging: Free and Paid Guest Blog Post, High Blog outreach, E-mail marketing using GMass and Snov.io, Sales for E-commerce websites.

Jan 2021 – Mar 2021 · 2 mos · Bengaluru, Karnataka, India · Remote

• Assist with social media campaigns Assist with email campaigns (drip campaigns using Snov.io) Assist with SEO and Google Analytics Produce website and social media content Work on Canva designs Support the digital marketing team to follow-up and improve the digital marketing strategy.

Sep 2020 – Dec 2020 · 3 mos · Noida, Uttar Pradesh, India · Remote

• Work alongside the team to create a plan for social media strategies & conducting social media campaign. Assist in the growth of the brand by raising awareness through various social media platforms such as Facebook. Monitor posting to ensure the brand message is constant. Assist in implementing plans to increase followers on popular social media platforms such as Twitter, Facebook, Instagram. Help create monthly content calendar.