Vivek Dakhara — Business Development Executive

Passionate Growth Marketing/Product Marketing with a solid 3.8+ years of experience and a proven track record of successfully delivering projects from initial concept to completion. Spearheading strategic initiatives to drive new user acquisition and enhance retention of existing users. Collaborating closely on all product funnels, identifying drop-off points, and implementing automated communication journeys to optimize funnel performance. Proficient in utilizing tools such as CleverTap, MoEngage, WebEngage, AppsFlyer, and Branch. Strong advocate of extensive experimentation, including A/B tests, incrementality tests, and conversion lift tests, to drive efficiency. Skilled in conducting Growth Product A/B testing and lift tests. Implementing A/B experiments to enhance conversion goals across communication channels. Enhancing product funnels through impactful changes like CTA optimization and banner feature updates. As a passionate Growth Marketer, I constantly seek opportunities for exploration, learning, and experimentation. I am always eager to try new tools and leverage diverse campaign strategies to achieve remarkable results.

Stackforce AI infers this person is a Growth Marketing expert with a focus on user acquisition and retention strategies.

Location: Gurugram, Haryana, India

Experience: 5 yrs 1 mo