Oct 2024 – Nov 2025 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• 1. Crafted compelling solutions for brands like Thums Up, Coca Cola, Sensodyne, Eno, Election Commission of India, Ministry of Commerce, India Gate, Zupee, Hyundai, Nissan, FabIndia and many more.
• 2. Successfully closed campaigns with Sensodyne for World Oral Health Day 2025, India Gate Basmati Rice, Mother Dairy for Janmasthami.
• 3. Crafted World Health Day IP for BIG FM from scratch and executed it on Radio, Digital, and On-Ground.
• 4. Experienced with pitching to Government Ministeries. Have pitched to AAP Government, Narcotics Control Beaureau, Ministry of Commerce and Industry, Ministry of Jal Shakti, and Bihar Government.

Aug 2023 – Oct 2024 · 1 yr 2 mos · Hybrid

Mar 2022 – Oct 2024 · 2 yrs 7 mos · Hybrid

• Have pitched to brands like Paragon, Lotus Herbals, Delhi Police, Haldiram's, Kellogg's, Revlon, Apollo TMT, Swiggy, Aviva Life Insurance, Axis Bank, Shalimar Paints, Godrej, Rosewood Estates, Nykaa, Pernod Ricard, Pigeon Appliance, Novo Nordisk.
• Experience with working on Product Launch Campaigns for brands like Shalimar Paints, Mamy Poko Pants, and Prega News.
• Crafted visually appealing and engaging pitch decks, showcasing compelling value propositions and unique selling points tailored to each client's target audience.
• Conducted in-depth market research, competitor analysis, and consumer insights to deliver AOP for TATA Aashiyana, TATA Tiscon, and Pigeon, Mamy Poko Pants, Prega News, Shalimar Paints.
• Strong understanding of market trends, consumer behavior, and competitive analysis to develop impactful brand strategies.
• Proficient in creating visually appealing and persuasive pitch decks using industry-standard tools and technologies.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies to diverse audiences.

Nov 2020 – Mar 2022 · 1 yr 4 mos · Delhi, India

• Worked on the ad and creative strategy for GMAT India and MEA and leveraged this to increase their number of leads by 27.6% in a year to surpass the USA market in terms of sales-qualified leads with a 57% increase in conversions. Decreased the CPL for the same client by 57%.
• Worked on the LinkedIn profile management of the MD of the world's one of the leading Geotechnical and Monitoring Companies. Organically grew her followers by 150% in a year.
• Developed the digital strategy for Olivastu, a UK-based online headshop that increased their social media followers by 50% in a quarter, revenue and organic traffic by 9,900%, and 20,050% respectively in a year.
• Restructured the marketing strategy for Acton Service Centre, a UK-based Car Service Centre to increase their revenue by 108% in a quarter. Fetched an ROI of 1,207% in a month.

Jul 2020 – Oct 2020 · 3 mos

• Held monthly review and goal set-up meetings for transparency and increased client satisfaction.
• Ensured the goals set up during the monthly meeting were achieved well within the deadlines.
• Served as a liaison between the team and the clients to ensure a streamlined flow of information.
• Worked on the email marketing strategy for Olivastu and increased their subscriber list
• organically from 0 to 5,000 in a year.
• Conceptualized creative campaigns for multiple brands that garnered good engagement on social media.
• Worked on the SEO and Content Marketing strategy for the clients to boost their sales.
• Worked on the Competitor Analysis and Pitch Deck for new clients under the guidance of a Brand Strategist

Sep 2019 – Jun 2020 · 9 mos

• Managed a team of 3 content writers to ensure the content marketing goals were being met.
• Mentored content writing interns.
• Prepared an internal guide on "How to write a blog that ranks" to help interns learn the basics of content
• marketing.
• Worked on the onboarding guide for all the clients to help new employees get a pen picture of the project.
• Produced quality content for clients that increased their organic traffic by 2,447% in a year.
• Worked on Social media ad copy, Google ad copy, articles, blogs, and social media publishing
• calendar, and marketing email content for GMAT India and MEA.
• Managed social media postings for clients on Pinterest, Instagram, LinkedIn, Tumblr, Twitter, and
• Facebook through Hootsuite.
• Came up with the slogan "Toke it Your Way" for Olivastu, an online headshop based out of the UK.

May 2019 – Aug 2019 · 3 mos

• Wrote 20+ blogs of 1500+ words approximately in a month by maintaining 100% quality and zero
• plagiarism.
• Completed the Google Analytics beginner certification from Google Academy. Implemented the learning to
• measure the performance of content pieces.
• Proofread the content written by interns and gave feedback accordingly.
• Edited the old blog posts to enhance SEO by including opportunity keywords.
• Learned to write social media ad copies and Google ad copy that perform the best.
• Curated content that increased the Avg. Session Time on blog pages for a client by 30%.
• Wrote well-optimized meta-titles for a new client onboard.
• Worked on the off-page SEO content (classifieds, forums, business listings, etc.) provided by the SEO team.

Nov 2018 – Apr 2019 · 5 mos

• Worked on well-written and optimized 60+ product descriptions in a month for The Fone Stuff, a UK-based Phone Accessories brand.
• Produced 25+ plagiarism-free high-quality blog posts of 1,000+ words each in a month for both brand
• marketing and growth marketing.
• Incorporated the feedback shared by the Content Writer in the blog posts and ensured client satisfaction.
• Worked on the social media publishing calendar planning+content for Chicsta, a UAE-based Korean Skincare brand, and came up with segments for improved engagement.
• Worked closely with the SEO team to understand content optimization.
• Read blogs on Content Marketing and SEO by Backlinko, Neil Patel, Moz, and Search Engine Round Table
• and implemented the learnings in a self-developed WordPress website.

Dec 2016 – Apr 2018 · 1 yr 4 mos