Jan 2024 – Present · 2 yrs 2 mos · Hyderabad, Telangana, India · Remote

Apr 2022 – Jan 2024 · 1 yr 9 mos · Hyderabad, Telangana, India · Remote

• BTF is an Indian innovation and technology arm of the multinational Business consultancy service company Solid Inspire (South Korea)
• Responsible for-
• Social Media Strategy: Plan and execute multi-platform campaigns (web, Instagram, LinkedIn) to boost brand visibility and engagement.
• Content Creation: Produce platform-specific graphics, videos, blogs, and interactive media.
• Campaign Management: Manage campaigns end-to-end, ensuring alignment with brand goals and KPIs.
• Analytics & Optimization: Track performance, extract insights, and refine strategies for higher ROI.
• Brand Building: Maintain a strong, consistent brand presence and identity.
• Team Leadership: Lead cross-functional teams to deliver impactful marketing results.

Apr 2022 – Present · 3 yrs 11 mos · South Korea · Remote

• Responsible for:
• Campaign Execution: Run integrated marketing campaigns for MyPrism (product) and SOLiD Inspire across social media, email, SEO, PPC, and events.
• Content Production: Create and adapt high-quality content—posts, ads, blogs, videos, brochures—tailored to product and corporate needs.
• Market Research: Study competitors, market trends, and target audience behavior to shape campaign strategies.
• Performance Tracking: Monitor KPIs using analytics tools, evaluate results, and recommend improvements.
• Lead Generation Support: Drive leads through targeted campaigns and nurturing programs for both the product and company.
• Brand Consistency: Maintain consistent brand voice, visuals, and messaging across all touchpoints.
• Collaboration: Coordinate with designers, sales teams, and external partners to deliver campaigns on schedule.

Nov 2021 – Apr 2022 · 5 mos · Kolkata, West Bengal, India · Hybrid

• Content Creation: Producing well-researched and engaging articles, blog posts, whitepapers, and social media content tailored to diverse audiences and platforms.
• Editing and Proofreading: Ensuring clarity, coherence, and grammatical accuracy in all written materials, while maintaining the original voice and intent of the author.
• SEO Optimization: Implementing SEO best practices to enhance content visibility and drive organic traffic, including keyword research and on-page optimization.
• Content Strategy: Developing and executing content strategies that align with brand objectives and audience needs, driving engagement and conversions.

Jan 2021 – May 2021 · 4 mos · India · Remote

• Creative Writing: Developing unique and engaging marketing content, including blog posts, articles, social media updates, email campaigns, and website copy.
• Editing and Proofreading: Ensuring all content is polished, clear, and error-free while maintaining the intended tone and message.
• Brand Storytelling: Crafting and refining brand stories that resonate with audiences, building emotional connections and brand loyalty.

Aug 2020 – Dec 2020 · 4 mos · India · Remote

• Content Creation: Developing captivating social media posts, captions, and multimedia content that resonate with target audiences on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Brand Voice: Crafting and maintaining a consistent and authentic brand voice across all social media channels to build a strong and recognizable brand identity.
• Audience Engagement: Creating interactive and shareable content that encourages audience participation, fostering a sense of community and loyalty among followers.
• Trend Analysis: Staying ahead of social media trends and incorporating the latest best practices to keep content fresh, relevant, and engaging.

Jun 2020 – Oct 2021 · 1 yr 4 mos · United States · Remote

• SEO Writing: Incorporating SEO best practices into content to improve search engine rankings and increase organic traffic.
• Cross-Channel Content: Creating cohesive content for various marketing channels, ensuring consistency and effectiveness across all platforms.
• Audience Research: Conduct thorough research to understand target audiences, their behaviors, and preferences, enabling the creation of highly relevant content.
• Campaign Development: Planning and executing content marketing campaigns that support product launches, promotions, and brand initiatives.
• Multimedia Content Creation: Collaborating with designers and multimedia experts to create visually appealing and interactive content, such as infographics, videos, and slideshows.
• Project Management: Managing multiple projects and deadlines efficiently, ensuring timely delivery of high-quality content.
• Analytics and Reporting: Utilizing analytics tools to measure content performance, generate reports, and derive actionable insights for continuous improvement.
• Collaborative Work: Working closely with marketing, sales, and product teams to ensure content aligns with overall business objectives and campaigns.